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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

10 Creative Black Friday Campaigns to Inspire Your Upcoming Black Friday Deals

Posted on September 2, 2024 (December 11, 2024)

Let’s dive into 10 creative Black Friday campaigns that captured attention. These examples will inspire your own creative twist on your Black Friday promotions. […]

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Posted in Marketing

How Crocs Turned “Ugly” into Iconic: A Marketing Breakdown

Posted on August 30, 2024 (August 30, 2024)

In this marketing breakdown, we’ll dive into the strategic moves that have made Crocs a global sensation and helped them achieve a $3.962B annual revenue for 2023. […]

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Posted in Marketing Breakdowns

Zero-Party Data Examples for Better Customer Insights in 2025

Posted on August 30, 2024 (November 21, 2024)

Let’s explore the power of zero-party data: learn why it’s crucial in today’s privacy-focused world and how to collect it to create tailored experiences. […]

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Posted in Marketing

Black Friday Ecommerce Strategy: An Ultimate Guide to Increase Sales in 2025

Posted on August 29, 2024 (December 3, 2024)

With the right marketing strategy, Black Friday can become the most profitable day of your year. This article will ensure you thrive during Black Friday. […]

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Posted in Ecommerce

Understanding the Effects of Cart Abandonment on Your Business

Posted on August 28, 2024 (March 11, 2025)

In this article, we’ll dive deep into the world of cart abandonment. We’ll explore the direct and indirect impacts this behavior has on your bottom line. […]

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Posted in Ecommerce

25 Best Ecommerce Apps to Streamline Your Online Store in 2025

Posted on August 27, 2024 (December 12, 2024)

In this article, we’ve compiled a list of the 25 top ecommerce apps that will help you streamline your operations, boost sales, and grow your online business. […]

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Posted in Ecommerce

Compare My Website To Competitors: How to Gain an Edge in 2025

Posted on August 23, 2024 (January 10, 2025)

In this article, we’ll walk you through how to compare your site to competitor websites and, more importantly, how to use those insights to gain a competitive edge. […]

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Posted in Ecommerce

10 Effective Lead Generation Examples You Should Try in 2025

Posted on August 22, 2024 (November 15, 2024)

In this article, we’ll showcase ten of the best lead generation examples that can help you attract and convert prospects into engaged leads. […]

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Posted in Marketing

The Best Christmas Marketing Campaigns to Inspire Your Holiday Strategy

Posted on August 21, 2024 (December 11, 2024)

In this article, we’ll explore some of the best Christmas marketing campaigns and how you can use them to elevate your brand this holiday season. […]

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Posted in Marketing

Can AI Replace Digital Marketing Jobs? Insights and Predictions

Posted on August 20, 2024 (February 7, 2025)

In this article, we’ll explore how AI is reshaping the digital marketing landscape and how you can leverage this technology to become better at your marketing job. […]

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Posted in Marketing

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