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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

Top 10 Google Optimize Alternatives in 2025 (Find a Replacement for Google Optimize After Its Sunsetting)

Posted on February 28, 2024 (February 26, 2025)

Here are the 10 best Google Optimize alternatives so that you can keep your website experience in tip-top shape, even after its sunsetting. […]

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Posted in Personalization

What is a Good CTR? Average Click-Through Rate for Google Ads, Facebook Ads & Email Campaigns

Posted on February 27, 2024 (March 27, 2025)

Let’s take a look at one of the most important KPIs: click-through rate. We’ll cover how to calculate your CTR and what is a good CTR. […]

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Posted in Conversion

Zero-Party Data: What It Is and Why You Should Care

Posted on February 23, 2024 (October 17, 2024)

In this article, we’ll discuss what is zero-party data, why you need it, and how to collect zero-party data. […]

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Posted in Marketing

9 Easy-to-Implement A/B Testing Ideas to Grow Your Revenue & Increase Landing Page Conversion Rates

Posted on February 20, 2024 (May 31, 2024)

In this article, we’ll share 9 easy-to-implement A/B testing ideas that will help to grow your revenue & increase conversion rates. […]

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Posted in Conversion

What is Conversion Marketing? + 5 Actionable Tips to Increase Conversion Rates

Posted on February 16, 2024 (August 6, 2024)

In this article, we’re covering what is conversion marketing and sharing 5 concrete tips you can use to boost your online store’s conversion rate. […]

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Posted in Conversion

How to Create a Mailchimp Popup That’ll Double Your Subscriber List

Posted on February 16, 2024 (February 26, 2025)

Let’s have a look at how to boost your Mailchimp popup campaigns by using OptiMonk and Mailchimp together. […]

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Posted in Conversion

9 Types of Popups Every Ecommerce Store Should Have

Posted on February 13, 2024 (March 4, 2025)

In this post, we’ll take a look at the ins and outs of the best types of popups to use for your ecommerce store. Let’s dive right in! […]

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Posted in Conversion

10 Best Examples of Ecommerce Shopping Cart Page Designs

Posted on February 13, 2024 (June 18, 2024)

We collected real-life examples of impressive ecommerce shopping carts that will help you revamp your store. […]

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Posted in Ecommerce

What Are the Steps of Conversion Optimization: A Conversion Framework

Posted on February 9, 2024 (March 6, 2025)

In this article, we’ll discuss the steps of conversion optimization and we present you a Conversion Framework. If you are not sure where to start conversion optimization, this is a perfect match for you! […]

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Posted in Conversion

3 Email Marketing Strategies to Boost The ROI of Your Email Campaigns

Posted on February 9, 2024 (November 5, 2024)

In this article, we’ll look at 3 strategies that will boost the ROI of each email marketing campaign you send. […]

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Posted in Marketing

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Product updates: January Release 2025

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