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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

How Christopher Cloos Improved Their Conversion Rates By 37%

Posted on February 3, 2022 (June 18, 2024)

Let’s take a look at the popup campaigns that Christopher Cloos used to raise their conversion rates by 37%. […]

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Posted in Case Study

9 Best Ecommerce Podcasts in 2025 (+recommended episodes)

Posted on January 11, 2022 (December 3, 2024)

We’ll help you find the best ecommerce podcasts that’ll keep you entertained and informed throughout 2025. […]

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Posted in Ecommerce

9 Best Shopping Engines to Boost Sales

Posted on November 10, 2021 (January 27, 2023)

Listing your products on price comparison websites is essential. In this article, we’ll take a look at some of the best comparison shopping engines on the web. […]

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Posted in Ecommerce

How Happy Box 10x-ed Their Revenue During Covid

Posted on November 9, 2021 (June 18, 2024)

We jumped on Zoom with Happy Box founders to find out how they 10x-ed their revenue. We’ll share their tactical tips and strategies that every ecommerce business can use. […]

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Posted in Marketing Breakdowns

How to Build a Brand Personality With Brand Archetypes

Posted on October 28, 2021 (April 29, 2025)

In this article, we’ll go over the theory of brand archetypes and practical tips to help you build your brand personality. […]

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Posted in Marketing

How Brand Growth Experts Increased New Email Subscribers by 13% in 3 Months

Posted on October 22, 2021 (February 26, 2025)

Read this case study to learn how Brand Growth Experts converted podcast listeners into clients and increased new email subscribers by 13%. […]

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Posted in Case Study

Ecommerce Homepage Design Best Practices with 21 Examples

Posted on October 21, 2021 (February 14, 2025)

We’ve gathered 21 examples of great ecommerce designs from across the web. Get inspired by these design elements that will lead to a stellar user experience. […]

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Posted in Ecommerce

Warby Parker Marketing Strategy: How They Reached a $3 Billion Valuation

Posted on October 15, 2021 (May 6, 2025)

In this post, we’re going to show you the marketing tactics Warby Parker used to become an ecommerce giant (and how you can copy them). […]

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Posted in Marketing Breakdowns

27 Great Competitor Analysis Tools to Spy on Your Competitors

Posted on September 15, 2021 (February 9, 2024)

Get to know 24 competitor analysis tools for monitoring the SEO and content marketing strategies of your biggest rivals. […]

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Posted in Marketing

4 Steps for Growing Your Brand Organically Using ColourPop’s Marketing Strategy

Posted on June 29, 2021 (January 27, 2023)

In this breakdown, we’ll look at how ColourPop uses social media to grow their business. You’ll learn how to apply this strategy to your company and grow your brand—regardless of your industry. […]

Read More

Posted in Marketing Breakdowns

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