How Millie n Me Boosted Their Sales With Smart Recommendations

Are you looking to convert more visitors without resorting to discounts? Millie N Me, a beloved online fashion brand founded in 2017 by a mother-daughter duo, faced the same struggle but found the ultimate solution. In this case study, we'll show you how they used product recommendation popups to boost their revenue.

Website: millienme.com.auFounded: 2017 Industry: Fashion

Meet Millie n Me

Millie n Me isn’t just a brand—it’s a movement. What started in a family garage has flourished into a popular online fashion destination.

Established in 2017, the brand’s mission is to offer stylish, affordable clothing that empowers women to embrace their individuality.

From chic dresses to casual wear, their collection caters to all ages, shapes, and sizes, making fashion accessible to everyone.

The challenge

Like many ecommerce businesses, Millie n Me noticed high traffic on their product pages but faced difficulties in converting those visits into sales.

Relying on discounts was not a viable option for them, as it could negatively impact their margins.

They needed a strategy that could engage visitors and guide them towards making a purchase without devaluing their products.

The solution

This is where Estlanders Marketing, the digital marketing agency, entered the scene.

"At Estlanders Marketing, we have always seen great sales results with Millie n Me, but we knew there was potential to take their performance to the next level. OptiMonk’s platform provided the advanced tools we needed to further optimize their marketing strategies, enhancing personalization and customer engagement. Our goal was to not just maintain, but significantly elevate Millie n Me's sales and customer experience, and OptiMonk was the perfect partner to achieve this."

Kadi Hainas, Ecommerce Marketing Specialist @ Estlanders Marketing

They suggested using OptiMonk’s Smart Recommender Popup, which was a game-changing solution for Millie n Me.

By using this AI-powered technology, they created a personalized shopping experience for each visitor.

OptiMonk’s Smart Recommender Popup automatically suggested products based on each visitor’s browsing behavior and preferences. This personalized touch made shoppers feel understood and catered to.

The popup featured dynamic headlines and product recommendations tailored to what the visitors were looking at.

For instance, visitors browsing maxi dresses saw suggestions related to maxi dresses:

While visitors looking at shorts saw recommendations for other similar options:

And of course, the Smart Recommender Popup was designed to be fully mobile friendly. This is how it looked on mobile:

The popup was strategically set to appear:

after a visitor spent 20 seconds on a product page;
on all product pages;
when a visitor had opened at least two product pages.

This timing ensured that the popups appeared only to genuinely interested visitors, increasing the likelihood of conversion.

The results

Let’s talk about the results! This popup achieved a conversion rate of 10.25%, meaning that 10% of people who saw the popup clicked on one of the products displayed on it.

It also resulted in a 5.65% increase in revenue and a 15.72% boost to their ecommerce conversion rate (a.k.a. purchases).

Conclusion

This case study highlights the impact of collaborative efforts.

Estlanders Marketing’s expertise in identifying challenges and guiding solutions, coupled with OptiMonk’s advanced technology, played a crucial role in transforming Millie N Me’s high traffic into substantial sales.

Convinced by these results? Give the Smart Recommender Popup a try today and turn your browsers into buyers!

About Estlanders Marketing

Estlanders Marketing is a digital marketing agency specializing in ecommerce growth. They guide your potential customers to their first purchase through targeted advertising and marketing strategies. Post-purchase, they focus on driving repeat purchases to increase customer value and profitability. Their dedicated team is passionate about helping your business thrive in the competitive digital marketplace.