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  • How to Make A Product Recommendation Quiz (With Examples)

How to Make A Product Recommendation Quiz (With Examples)

  • Conversion
  • 6 min read

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Tired of watching potential customers bounce off your site?

You know the feeling. Your customer is drowning in a sea of options. Overwhelmed and frustrated, they abandon their cart before they even make a choice. This isn’t just a headache; it’s a lost sale.

But what if there was an effortless and engaging way to help customers?

Enter the product recommendation quiz—a powerful tool designed to guide customers to the perfect product with just a few clicks.

In this article, we’ll explore what a product recommendation quiz is, showcase five outstanding examples, and share best practices to create your own.

Let’s get started!

What is a product recommendation quiz?

A product recommendation quiz is an engaging, interactive tool designed to match customers with products tailored to their specific needs and preferences.

By answering a series of thoughtfully crafted questions, users receive personalized product suggestions that streamline their shopping journey and increase the chances of a purchase. 

It’s like having a personal shopper by your side.

The online quiz gathers insights about users’ preferences, needs, and behaviors, using quiz results to recommend the most suitable products.

This personalized approach helps customers make informed decisions while boosting sales and customer satisfaction.

5 product recommendation quiz examples

Ready to see some great product recommendation quizzes? Here are 5 inspiring examples and how they drive conversions.

1. Loop Earplugs

Let’s start with everyone’s favorite earplugs: Loop. By implementing this quiz on their ecommerce website, Loop mastered the personalized shopping journey.

They start with a simple question, asking your reason for shopping. This helps Loop understand your primary need.

Loop's product recommendation quiz is asking about the reason of your shopping.

Then, they specify the noise reduction preferences to understand their visitor’s needs.

This is fun way to interact with your customers.

As the final step, the visitor receives personalized product recommendations, finding their perfect earplug match.

As the final step they provide a relevant product recommendation.

2. Bearaby

Next up is Bearaby’s product recommendation quiz. 

They begin by asking if you need help deciding which blanket is right for you. Sure you do, right?

Bearaby's shoppable quiz is another great example on how to boost conversions.

The product finder quiz asks about your sleeping preferences and conditions. Do you sleep hot or cold? Do you have any particular sleep issues?

Their recommendation quiz is asking about customer preferences.

After they gather these insights, you get your very own blanket recommendation, ensuring you get the best possible product for your needs.

And finally here is the result page, with the personalized product recommendations.

3. Warby Parker

Choosing the perfect glasses can be a pain. Warby Parker knows this, so they have an interactive quiz. 

The result is simple: you can get a Home-Try-On box.

The quiz involves answering a few straightforward questions about your style and preferences.

Warby Park increase sales with their product finder quiz.

Based on your responses, you’ll get personalized recommendations to select your try-ons!

You can select from their collection and try them on at home.

This process not only makes shopping for glasses fun but also ensures you end up with frames that suit your style and needs, leading to a successful shopping experience.

4. Crown & Paw

Crown & Paw’s quiz is another great example of creating a personalized shopping experience.

They use a different strategy: their quiz is displayed on a popup. It offers a tempting incentive—10% off and personalized product recommendations—to encourage potential customers to sign up and answer the questions.

Crown & Paw boost sales with their recommendation quiz.

They ask a few questions about customers’ furry friends…

They ask about your preferences in the initial questions.
Their product quiz continues with questions about customer preferences.

…then provide tailored recommendations along with the 10% discount.

They provide a discount code and a product recommendation on the final page.

Compared to their simple Klaviyo popup, they saw a 4% conversion rate with this product recommendation quiz, which was a 2.5x increase over their previous email popup.

5. Kiss My Keto

Our final product recommendation quiz example is from Kiss My Keto.

They also use a popup quiz which starts by asking what you’re looking for and offers a 10% discount along with some product recommendations.

Kiss My Keto's lead generation tactic also includes product quizzes.

After engaging customers, they ask for an email address to unlock the discount.

On the final page on the product quiz you can provide your email address to unlock discount.

As a final step of the customer journey, and once they’ve learned about the customer’s preferences, visitors receive the code along with personalized recommendations.

Then you get a personalized product recommendation and a discount code for the online store.

Best practices to create your own product recommendation quiz

Now that you’ve seen these great examples, you’re probably more than ready to create your own product recommendation quiz, right? 

Let’s check out all the best practices you need to create engaging quizzes!

1. Understand your audience

Start by getting to know your customers inside and out. What are their demographics, interests, and behaviors?

Understanding their pain points and preferences will help you create relevant and engaging questions. This ensures that the product recommendation quiz results are valuable to your users.

2. Define your goals

What do you aim to achieve with your ecommerce quiz?

Whether it’s boosting sales, capturing leads, or enhancing the customer experience, having clear objectives will guide your quiz design and implementation, ensuring it aligns with your business goals.

3. Craft compelling questions

Decide on the number of questions and their types.

Less is more when it comes to maintaining user interest. Include user-friendly formats like multiple-choice questions, rating scales, and preference selections.

Ensure the questions are easy to understand and directly related to the products you’re recommending. A conversational tone will keep users engaged throughout the quiz.

4. Design a user-friendly interface

Your quiz should be visually appealing and easy to navigate. Use clean design, an intuitive layout, and clear instructions.

Optimize your quiz for mobile devices, as many users will be taking it on their phones.

Use popups to enhance the user experience, like in the examples from Crown & Paw and Kiss My Keto.

5. Provide relevant results

When presenting results, ensure the recommendations are personalized and designed to engage customers.

Include images, descriptions, and a brief explanation about why each product is a good fit based on the user’s answers.

Provide clear next steps, such as adding products to the cart, to convert quiz takers into customers.

How to make a product recommendation quiz in just a few minutes

Ready to create your own product recommendation quiz? Let’s do it! 

Step 1: Log in to OptiMonk

Log in to OptiMonk or create a free account if you don’t have one. Our tool will help you design and launch your quiz effortlessly.

Step 2: Choose a template

Choose a template from our pre-made conversational popup templates.

Step 3: Edit the template

Edit your chosen template to your own liking, and add extra pages. Customize it by adding quiz questions and multiple pages for product recommendations and email signups.

Personalize your popup, add images or change design to your own liking.

Step 4: Set targeting options and activate

Set your targeting options and activate your campaign to start collecting actionable data and making recommendations.

Set up triggering and targeting options.

Properly targeting your quiz ensures it reaches the right audience at the right time.

Product recommendation quiz templates

FAQ

Why should you use product recommendation quizzes?

Product recommendation quizzes not only enhance the customer shopping experience by offering personalized suggestions but also help businesses increase conversions and gather valuable data.

What is zero-party data?

Zero-party data refers to the information that customers intentionally share with a brand through interactions like quizzes. This data is incredibly valuable for personalizing marketing efforts.

How to use quizzes to get to know your target audience better?

By analyzing quiz responses, you can gain deeper insights into your audience’s preferences, needs, and behaviors, allowing for more targeted marketing strategies.

Wrapping up

And there you have it! By understanding your audience, setting clear goals, crafting engaging questions, designing a user-friendly interface, and providing relevant results, you can create an effective product recommendation quiz in no time.

So why wait? Start crafting your own product quiz today with OptiMonk and watch your customer engagement soar!

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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