• Blog
  • 3 Killer St. Patrick’s Day Promotion Ideas to Grow Your Business

3 Killer St. Patrick’s Day Promotion Ideas to Grow Your Business

Summarize this blog post by:

Chatgpt OR Perplexity

Table of Contents

Have you already planned your campaign calendar for March? If not, there’s no time to waste! The biggest event to look forward to this month is St. Patrick’s Day on the 17th. 

Last year, 62% of American adults planned to celebrate St. Patrick’s Day. And on average, they planned to spend $44.40 on the festivities (which comes to $7.2 billion nationwide). 

These stats show why many ecommerce companies embrace St. Patrick’s Day, using the holiday as an opportunity to offer a special discount code to their new and existing customers and boost sales.

In this article, we’ll take a quick look at some beautiful St. Patrick’s Day promotion popup templates with ideas on how to use them on your ecommerce store.

Let’s get started!

1. Build your email list with a lucky wheel popup

Difficulty: Easy
Message type: Gamification

Why not let your visitors see if they have “the luck of the Irish” with this festive template? 

With gamified popups, your customers can win a discount in exchange for entering their email address. This a great way to inject some fun and excitement into your lead gen efforts. 

Lucky wheels are perfect for early stage visitors: while they might not be ready to buy from your store quite yet, they’ll get excited about playing a game. And by adding them to your email list, you can convince them to buy later!

Check out the template below. The green top hat and four-leaf clover background are great seasonal touches on this “winning” concept.

2. Promote your St. Patrick’s Day sale

Difficulty: Easy
Message type: Popup

If you’re running a St. Patrick’s Day sale, there’s nothing better than using a popup to promote it on your website. This way, you can easily choose who you want to see your promotion and make sure they do.

This template is perfect for returning customers and email subscribers, since it doesn’t ask for an email address. It has one simple goal: to notify customers about the sale. 

It has an eye-catching design with St. Patrick’s Day symbols in the background. It also effectively communicates your special offer.

3. Grab attention with a fullscreen

Difficulty: Easy
Message type: Fullscreen

If you want to make 100% sure that your visitors see and understand your message, you can consider using a fullscreen that takes up your visitors’ entire screen. 

If you have an offer that you NEED your customers to see, try this great fullscreen template below:

FAQ

What are St. Patrick’s Day promotion ideas?

St. Patrick’s Day promotion ideas are seasonal marketing tactics brands use around March 17 to increase engagement, grow their audience, and boost sales. These ideas often include limited-time discounts, themed visuals, gamification, social media campaigns, and festive on-site experiences inspired by St. Patrick’s Day symbols like green colors, shamrocks, and “luck” concepts.

What are three marketing ideas companies use for St. Patrick’s Day?

Three proven St. Patrick’s Day marketing ideas companies commonly use are:

  1. Gamified popups, such as lucky wheels, where visitors can win discounts by entering their email
  2. Limited-time St. Patrick’s Day sales, promoted through popups, banners, or emails
  3. High-impact visuals, like fullscreen promotions that ensure visitors don’t miss the offer

These tactics combine urgency, fun, and clear value, which is perfect for a short seasonal campaign.

How can brands connect St. Patrick’s Day marketing with community values?

Community-focused St. Patrick’s Day promotion ideas include:

  • Highlighting local traditions or customer stories
  • Donating a portion of sales to a charity
  • Supporting local suppliers or partners

  • Encouraging customers to share how they celebrate

This approach builds emotional connection beyond discounts.

How can small businesses use St. Patrick’s Day promotion ideas on a budget?

Small businesses can keep things simple by:

  • Adding seasonal visuals to existing popups or banners
  • Offering a small, time-limited discount
  • Running an email campaign with a festive subject line
  • Posting themed content on social media without paid ads

Wrapping up

Have you found the perfect popup template to promote St. Patrick’s Day campaign in the examples above? 

Just customize it and add some seasonal flair to your ecommerce store! And if not, you can easily design one from scratch in OptiMonk’s Drag & Drop Editor. 

If you want to get started now, head on over to our Template Library. Happy St. Paddy’s day!

Migration has never been easier

We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.

Create a free account
Learn more

What should you do next?

Thanks for reading till the end. Here are 4 ways we can help you grow your business:

Boost conversions with proven use cases

Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library

Create a free OptiMonk account

Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free

Get advice from a CRO expert

Schedule a personalized discovery call with one of our experts to explore how OptiMonk can help you grow your business. Book a demo

Join our weekly newsletter

Real CRO insights & marketing tips. No fluff. Straight to your inbox. Subscribe now

Share this article
Written by
Picture of Nikolett Lorincz

Nikolett Lorincz

Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
You may also like