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Tag: TOFU

How Warby Parker Reached a $3 Billion Valuation and Became an Ecommerce Giant

Warby Parker Marketing Strategy: How They Reached a $3 Billion Valuation

Posted on October 15, 2021 (May 6, 2025) by Nikolett Lorincz

In this post, we’re going to show you the marketing tactics Warby Parker used to become an ecommerce giant (and how you can copy them). […]

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Posted in Marketing Breakdowns

Why Your Remarketing Strategy Isn’t Working Anymore And How You Can Fix It

Posted on October 14, 2021 (June 19, 2024) by Csaba Zajdo

The old way of ecommerce remarketing is dead. But here’s an alternative that all Shopify merchants should use. […]

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Posted in Ecommerce
22 Great Competitor Analysis Tools to Spy on Your Competitors

27 Great Competitor Analysis Tools to Spy on Your Competitors

Posted on September 15, 2021 (February 9, 2024) by Nikolett Lorincz

Get to know 24 competitor analysis tools for monitoring the SEO and content marketing strategies of your biggest rivals. […]

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Posted in Marketing
How to Grow Your Brand Organically? The Marketing Strategy of ColourPop

4 Steps for Growing Your Brand Organically Using ColourPop’s Marketing Strategy

Posted on June 29, 2021 (January 27, 2023) by Nikolett Lorincz

In this breakdown, we’ll look at how ColourPop uses social media to grow their business. You’ll learn how to apply this strategy to your company and grow your brand—regardless of your industry. […]

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Posted in Marketing Breakdowns
4 Tips to Help You Replicate Urban Outfitters' Marketing Strategy

4 Tips to Help You Replicate Urban Outfitters’ Marketing Strategy

Posted on May 20, 2021 (May 4, 2023) by Nikolett Lorincz

Join us as we dive into Urban Outfitters’ marketing strategy to see how you can replicate their success. […]

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Posted in Marketing Breakdowns
Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand

Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand

Posted on April 30, 2021 (June 19, 2023) by Nikolett Lorincz

We’ll cover how Gymshark managed to build their fan base and spill what they do to continue to delight customers today. […]

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Posted in Marketing Breakdowns
How Allbirds Went from a Small Startup to a Billion-dollar Sneaker Brand in 4 Years

Allbirds Marketing Breakdown: How They Went from a Small Startup to a Billion-dollar Sneaker Brand in 4 Years

Posted on April 19, 2021 (August 14, 2024) by Nikolett Lorincz

How did a small sneaker company started by two people with no experience in footwear, become so popular? Let’s find out. […]

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Posted in Marketing Breakdowns
How a Luxury Brand Achieved Rapid Growth by Putting Their Customers First

Marketing Breakdown: How Lunya Achieved $25M Revenue

Posted on March 30, 2021 (January 27, 2023) by Nikolett Lorincz

Let’s look at the steps Lunya took to build themselves from the ground up and create a wildly successful, customer-centric marketing strategy. […]

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Posted in Marketing Breakdowns
6+1 Tips to Create Meaningful Moments Online — from Rituals.com

Rituals.com Marketing Breakdown: 6+1 Tips to Create Meaningful Moments Online

Posted on March 17, 2021 (April 9, 2025) by Nikolett Lorincz

How can you create your own engaging shopping experiences online? We explore 6+1 tips from the marketing masters at Rituals. […]

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Posted in Marketing Breakdowns
13 Solid Tips for Mastering the Art of Personalization like Sephora

Sephora Marketing Breakdown: 13 Solid Tips for Mastering Personalization

Posted on March 4, 2021 (October 29, 2024) by Nikolett Lorincz

In this article, we looked at the steps Sephora, the retail giant, took to create a delightful shopping experience. […]

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Posted in Marketing Breakdowns

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