There are many misconceptions about popups in the ecommerce world. That’s why brands are often unsure whether they want to use popups or not. Usually, they opt for not using them out of fear of annoying their visitors. This apprehension ends up leaving huge amounts of money on the table. (Please note that popups don’t ever need to be annoying at all. I discussed this in another post.)
Today, I’ll share 7 reasons why you should use popups.
There’s no time to waste. Let’s get started.
1. The best tool to build your list
If most of your customers don’t convert right away, it’s usually because they have a longer buying cycle (which requires more than one touchpoint with your brand). In this case, it’s absolutely a must to make them subscribe to some of your owned channels (i.e. email, SMS, or Messenger lists), so you can keep in touch with them and convince them to make a purchase later.
When it comes to building your list, popups are the best tool. They allow you to stop abandoning visitors and show them the subscription as a secondary message. Popups also help to segment your visitors and personalize your message based on their behavior (e.g. their traffic source or the pages they visited).
Advanced popups can also help you build more than one list at the same time!
2. Boosts instant conversion rates
Popups are also great to improve instant conversion rates.
For example, you can use popups to increase the fear of missing out (FOMO) by promoting your special offers. This strategy is especially effective when you’re targeting low intent users, who are in the early stage of their buying process.
Another way to boost instant conversion rates is to guide your customers to the right products with popups. It’ll not only help you to generate more sales, but it will also improve your customer’s browsing experience.
3. Increases the average order value
You can make your customers spend more in your store by personalizing their experience with product recommendations (think: cross-sell or upsell offers). This can be easily done on a popup or sticky bar.
You can use popups at every stage of your customer journey to increase your customer’s average order value (AOV) (e.g. for new or returning visitors, before or after the checkout process, etc.)
4. Decreases cart abandonment
Exit-intent popups are one of the most popular use cases. They’re shown to people who plan to leave your website when they already have a full cart.
Popups are very effective at communicating a last-minute offer at just the right millisecond. They make the abandoning visitor reconsider your offer and return to the website to finish the purchase. This will decrease cart abandonment tremendously.
5. Increases FOMO
If you’re running limited-time deals, seasonal offers, or maybe you have limited stocks, then there’s no better tool in your arsenal than sticky bars and popups to communicate this sense of urgency.
6. Helps to collect quality feedback
If you’ve ever tried to collect customer feedback, you probably know how difficult it is to get people to answer your questions.
Popups and sidemessages are great tools that you can use to collect feedback. They’re capable of not only getting you the answers to one question, but you can also build quite complex surveys in multi-page popups.
7. Helps to create a personalized experience
The highest level of conversion optimization is personalizing your website for each customer. But there are numerous technical challenges that often stop brands from providing a personalized user experience.
Popups can be a great tool to personalize your messages for every visitor. Thus, providing the best user experience.
Summing up
Popups are probably the most underestimated marketing tool in ecommerce today, but they’re capable of so much more than most people give them credit for. They can be your secret weapon and learning how to use them effectively could be one of your best marketing investments.
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