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Top 5 AI Popup Tools to Boost Conversions in 2025

  • Conversion
  • 6 min read

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AI-powered popups are becoming the secret weapon for grabbing—and keeping—your audience’s attention.

Just look at the numbers: top AI tools generated over 24 billion visits last year. Why? Because they work. For brands aiming to do more than just hope for conversions, finding the right AI popup tool is essential.

These aren’t the old-school, interruptive popups we used to close without a second thought. Today’s AI-driven popups know exactly when to appear and what to say, based on real-time user behavior and preferences, providing a seamless experience for website visitors.

Want to see the top AI popup tools for 2025? Let’s take a look!

Why popups are still effective in 2025?

Popups may seem outdated, but they’ve evolved significantly. In the past, they were often distracting and generic, but today’s popups are smarter and more intentional.

In 2025, AI-driven popups allow brands to create experiences that feel custom-made for each visitor, thanks to advances in personalization and predictive analytics. According to recent data, conversion rates for popups range from 5% to 40%, depending on how targeted and engaging the offer is.

With AI enhancing the timing, content, and design of each popup, these tools can now deliver targeted messages at exactly the right moment—like when a visitor seems ready to leave or has just taken a significant action on the site.

The role of AI in improving your pop-ups

AI-powered pop-ups are transforming how ecommerce stores engage with visitors by making interactions more personalized and data-driven. With the help of AI tools for ecommerce, these pop-ups analyze user behavior, purchase history, and engagement patterns in real time to display the right message at the right moment.

With machine learning, popups can adapt on the fly, making each interaction more relevant. This shift from generic “one-size-fits-all” popups to intelligent, adaptive ones can lead to a substantial increase in engagement.

Key features to look for in AI-powered pop-up tools

To choose the best popup tool, make sure it includes these essential features:

1. Personalized product recommendations

AI-driven popups can analyze individual user behavior and preferences to display product suggestions that match their interests. This makes the popup feel like a helpful nudge rather than an interruption, which can significantly boost engagement and sales.

2. Dynamic text replacement

A quality AI popup tool automatically customizes text for each visitor, based on data like location, browsing behavior, or past purchases. This means that whether someone’s a returning customer or a first-time visitor, they’re seeing a message that feels personally relevant.

3. AI-powered headline generation

Headlines are crucial for capturing attention, and AI-driven tools can generate headlines tailored to each user’s profile. These personalized headlines boost click-through rates by optimizing the message for impact.

4. Behavioral triggers

Timing is key for effective popups. The right tool should include behavioral triggers that detect user actions like scroll depth, exit intent, or time on page. For example, exit popups can present tailored messages based on real-time data to improve user engagement.

5. A/B testing capabilities

Continuous improvement is essential. A strong AI popup tool should support A/B testing so you can experiment with different designs, messaging, and calls to action. This way, you’re actively refining for better results, not just guessing.

6. Advanced targeting options

The ability to segment and target your audience with precision is crucial. Advanced targeting allows popups to be shown to the right audience at the perfect moment, ensuring messages are relevant and impactful.

7. Analytics dashboard

A robust analytics dashboard provides critical insights into performance data, including conversion rates, engagement metrics, and even revenue impact. With these insights, you can make data-driven adjustments to continually improve your popup strategy, especially during sales campaigns.

Top 5 AI-powered popup tools to boost conversions

Let’s explore the top AI-powered popup tools for 2025 and see how each can enhance your conversion rate.

1. OptiMonk

Create contextually relevant pop ups with AI powered OptiMonk.

OptiMonk is a versatile, AI-powered popup tool designed for digital marketers aiming to create high-converting campaigns that quickly capture user attention.

Known for its wide range of use cases, OptiMonk helps websites monetize their traffic through precise targeting and adaptive engagement.

Its user-friendly interface ensures that even beginners can create effective popups with ease, offering personalized offers to enhance user engagement.

AI-driven features:

  • Smart headline generator: Instantly suggests AI-driven, attention-grabbing headlines designed to create a great pop-up that resonates with specific audiences.
  • Personalized product recommendations: Recommends products by analyzing visitor behavior, making the offer feel tailored and relevant.
  • User experience protector: Ensures popups appear seamlessly, without interrupting or frustrating the user’s journey.
  • Smart popups: Automatically customizes messaging based on each visitor’s journey, adapting welcome and exit popups to match their interests.

Other key features:

  • Drag-and-drop editor: Easy-to-use editor for creating on-brand, visually appealing popups.
  • Template library: Offers ready-made templates for various strategies, including discounts, limited-time offers, and gamified popups.
  • A/B testing: Launch new experiments to find the best combinations of headlines, offers, and messages.
  • Personalization: Tailor messages for specific customer segments for a more engaging experience.
  • Analytics: Built-in revenue analytics ensures you’re optimizing for actual sales, not just leads.

Pricing: Free plan is available, with premium options starting at $29/month.

2. Justuno

Make pop up creation a breeze with Justuno's favorite tools.

Justuno offers a comprehensive suite of conversion tools beyond basic popups, including banners, slide-ins, and full-screen overlays. Especially popular in ecommerce, Justuno provides features that foster engagement and boost sales. Justuno’s responsive customer service also enhances overall user satisfaction.

AI-driven features:

  • AI product recommendations: AI analyzes visitor behavior to suggest relevant products most likely to convert, improving user experience and increasing cart value.

Other key features:

  • Email & SMS opt-ins: Capture contact information to grow your email and SMS marketing lists.
  • A/B & multivariate testing: Allows you to experiment with various design elements and messaging strategies to refine performance.
  • Landing pages: Create full landing pages as extensions of your popup campaigns, offering more space to engage visitors.

Pricing: Free, or from $39/month.

3. OptinMonster

Convert website visitors effectively with OptinMonster's new feature and pop ups.

OptinMonster is a trusted platform for lead generation, offering diverse popup types like lightbox popups, slide-ins, and full-screen overlays.

Known for extensive customization options, it’s ideal for brands focused on driving conversions and retaining leads.

AI-driven features:

  • Smart optimization: AI-enhanced copy maximizes the appeal and impact of each popup for higher click-through rates.

Other key features:

  • Exit-intent detection: Identifies when visitors are about to leave and triggers a targeted popup to keep them engaged.
  • Page-level targeting: Customizes popups based on the content of the page a visitor is viewing, making each message more relevant to the target audience.
  • 700+ templates: Over 700 professional templates allow you to quickly create popups tailored to your brand’s look and feel.

Pricing: Starts at $21/month, with feature-based pricing. No free plan or trial.

4. Wisepops

Wisepops can help you to get more leads, and target the right audience with AI-driven features and pop ups.

Wisepops stands out for its sleek, brand-aligned popups and a focus on seamless UX. Wisepops combines advanced targeting with visual appeal to create compelling popups, perfect for marketers who prioritize aesthetics and usability.

AI-driven features:

  • AI wishlist: AI is used to predict visitor purchase intentions, helping marketers serve highly relevant recommendations that align with user needs to reach higher conversion rates.

Other key features:

  • Drag-and-drop builder: Simple, intuitive design tools for building custom popups that match your brand identity.
  • Real-time segmentation: This allows you to target audiences based on real-time behavioral data, ensuring each popup reaches the right person.
  • Advanced analytics: Provides comprehensive insights into popup performance, including conversion metrics and engagement trends.

Pricing: Starting at $49/month.

5. Poper

Poper AI is a great app to fine tune your pop ups and get increased engagement, and more email subscribers.

Poper is a straightforward, cost-effective popup solution designed for small to medium businesses. It’s ideal for companies looking to increase engagement and conversions with minimal complexity and setup.

AI-driven features:

  • Basic popup creation with AI: Simple AI-driven recommendations for popup creation, tailored to SMB needs for easy and effective popups.

Other key features:

  • Multiple popup types: Supports various popup formats, including slide-ins and full-page overlays, to engage visitors in different ways.
  • Triggering options: Enables popups to appear based on specific user actions, such as clicks or time on the page.
  • Hyper-local popups: Target visitors based on precise geographic locations for more relevant, localized offers.
  • Campaigns: Easily manage and optimize your popup campaigns to maximize impact and drive conversions.

Pricing: Free, or from $9/month.

Wrapping up

AI-powered popups are transforming visitor engagement. As 2025 unfolds, their potential for personalized, real-time interaction only grows. With the right AI-driven tool, you can enhance user experience, reduce bounce rates, and drive conversions—all without interrupting the customer journey.

Ready to take your popups to the next level? Create your free OptiMonk account and start boosting engagement today!

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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