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- 10 Best OptinMonster Alternatives for 2025
10 Best OptinMonster Alternatives for 2025
-
Nikolett Lorincz
- Conversion
- 6 min read
Table of Contents
OptiMonster is a good tool for creating pop-ups and opt-in forms. However, like many other tools, it comes with its own set of limitations that might leave some digital marketing experts searching for better alternatives.
Whether you’re looking for more flexibility, advanced features, or a more budget-friendly option, finding the right pop-up tool can make a big difference for your online business.
In this article, we’ll explore the 10 best OptinMonster alternatives for 2025. So, if you’re already familiar with OptinMonster and now you’re looking for an alternative tool—you’re in the right place.
Let’s get started by taking a look at some of OptinMonster’s pitfalls.
4 reasons you might need an OptinMonster alternative
OptinMonster users can look for alternatives due to several key reasons. Let’s take a look at a few of them!
1. There’s no free version or free trial; the pricing is expensive
There are no two ways about it: OptinMonster is quite expensive. Their lowest payment tier comes in at $21 a month.
For that amount of money, you’ll get access to many of the basic features that OptinMonster offers, such as their drag and drop editor, page-level targeting, and list segmentation. However, you’re limited to only 2,500 page views, max—which can quickly force you to choose an even higher payment tier.
If you’re a small business that doesn’t have a huge marketing budget, your resources might be best used elsewhere. That’s especially true if you find an OptinMonster alternative that has a free version that fits your needs.
2. Integrations are plan based
Another reason you might need to pay for a higher subscription to OptinMonster is if you’d like to integrate your popup maker with other marketing tools.
This is because integration with many popular email marketing services is restricted to the “Plus” and “Pro” tiers, which cost $59.99 and $89.99 a month, respectively.
You need to be on at least the Plus plan to use ConvertKit, Drip, GetResponse, or AWeber with OptinMonster, while only Pro users can integrate with HubSpot, Klaviyo, Google Analytics, and other important tools.
3. Many features are plan based
OptinMonster’s features are also very limited within their lower payment tiers.
For instance, countdown timers, gamified popups, or even exit-intent popups (which are crucial for conversion rate optimization) are not available for OptinMonster’s basic plan.
Additionally, their most powerful features are reserved for OptinMonster’s most expensive plan: the $147 a month “Growth” tier. These include geo-targeting, new vs. returning visitor targeting, and ecommerce targeting.
4. Limited templates to choose from
Despite the expense associated with using OptinMonster, their library of popup templates leaves something to be desired.
Their webpage promises users access to “97+ pre-made templates,” which is a much lower number than many of the OptinMonster alternatives on this list.
It’s especially problematic when you consider that these pre-designed templates are split among many different use cases.
So, if you’re looking to use an exit-intent popup, you’ll only have a few options to choose from.
How did we rate these OptinMonster alternatives?
To help you find the best alternative, we evaluated each tool based on:
- Pricing – Does it offer a free plan? Is it more affordable than OptinMonster?
- Availability – Is it widely available and easy to use?
- Features – Does it offer powerful pop-up customization, integrations, and targeting options?
Now, let’s dive into the 10 best OptinMonster alternatives you can use in 2025.
Top 10 OptinMonster alternatives in 2025
As you can see, the most premium version of OptinMonster has some useful features and capabilities. But you need to pay a lot to access them.
The OptinMonster alternatives collected below offer comparable and even better features at a much lower monthly cost.
Let’s see what contestant No. 1 has to offer.
| Tool | Key features | Pricing |
|---|---|---|
|
OptiMonk |
|
Free plan available, paid plans start at $29/month |
|
Privy |
|
Free trial available, paid plans start at $24/month (popups) and $30/month (email & SMS) |
|
Sleeknote |
|
No free plan, paid plans start at €62/month (≈ $67/month) |
|
BDOW! (Formerly Sumo) |
|
Free plan available, paid plans start at $49/month |
|
Elementor |
|
No standalone free version, paid plans start at $49/year
|
|
Getsitecontrol |
|
Free plan available, paid plans start at $19/month
|
|
Popup Maker |
|
No free plan, paid plans start at $99/year
|
|
Thrive Leads |
|
No standalone plan, part of Thrive Suite, pricing starts at $199/quarter
|
|
Ninja Forms |
|
No free plan, paid plans start at $99/year (some add-ons sold separately)
|
|
WP Subscribe Pro |
|
Free
|
1. OptiMonk
OptiMonk is a dedicated popup builder that allows ecommerce stores to create stunning popups and grow their email lists, promote sales, and stop cart abandonment.
It accomplishes all these diverse functions because of the powerful customization options, which control precisely when, how, and to whom your popups appear.
Users appreciate these options and the great results they bring: OptiMonk has over 800 five-star reviews in the Shopify App Store.
OptiMonk’s popup software is jam-packed and full of useful features that lead directly to higher conversion rates. Even better, all of the standout features are available in the free version as well, which makes OptiMonk an excellent OptinMonster alternative.
Key feature #1: Over 300 pre-made templates
OptiMonk’s template library is full of tried and true popup templates that deliver great results. There are 300+ options, meaning that you’ll have many to choose from, no matter what use case you need a popup for.
The template library even contains website popups that have been designed for seasonal events like the Super Bowl, Valentine’s Day, Mother’s Day, and Black Friday/Cyber Monday.
Key feature #2: Powerful drag and drop editor
Once you’ve chosen a template for your popup, you can easily customize it to fit the look and feel of your site. Some of the customization options in OptiMonk’s pop-up builder include:
- Size, layout, and position
- Color
- Images
- Opt-in form fields and copy
The process is simple and doesn’t require any coding knowledge. That said, if you’re proficient in CSS, OptiMonk’s software allows you to edit the code to your heart’s desire.
Key feature #3: Lots of campaign types
With OptiMonk, you don’t have to worry that the popup types you need could be hidden behind a paywall.
Every campaign type that OptiMonk offers is available on the free version of the software. This includes:
- Gamification campaigns
- Sticky bars
- Feedback forms
- Email signups
- SMS signups
- Product recommendation popups
- Cart abandonment campaigns
- And more
Notably, OptiMonk also includes its exit-intent technology in the free version, which allows you to save conversions by using reliable cart abandonment popups.
Key feature #4: Advanced targeting features
You can tailor your messages toward different segments of visitors by using OptiMonk’s many targeting features.
For example, you can display particular popups to users who have added specific items to their cart (using the cart rules feature), or you can show different popups to first-time and returning visitors.
You can also target customers based on:
- Location
- The pages they’ve viewed
- Traffic source
- The time spent on pages
- The time spent on-site
With these advanced targeting features, you’ll only show relevant popups to your visitors—improving their customer experience… rather than annoying them.
Key feature #5: A wealth of integration options
OptiMonk integrates with all the most popular tools that help business owners run their online stores. Here are just a few of the many integrations available through OptiMonk (and you can see the full list here).
Importantly, OptiMonk offers deep Google Analytics integration, which helps you evaluate how your campaigns are performing.
Who is this tool for?
Just about any ecommerce store can make great use of OptiMonk to grow their list and boost their sales and conversion rates. That’s because the software combines ease of use with flexibility and tailor-fit solutions.
So, if you’re running a store all by yourself, you’ll be able to create your popups quickly and efficiently. And if you’re part of a big team (which includes web designers, copywriters, and designers), everyone can use their skills to the fullest extent, thanks to the deeply-rooted customizability of OptiMonk popups.
Based on all the features OptiMonk offers and considering the price, it is probably the best OptinMonster alternative.
Pros & Cons
Pros:
- Free plan available with all major features
- Easy to use and beginner-friendly
- No restrictions on integrations
Cons:
No key account manager on free plans.
Pricing
Free, or from $29/month.
2. Privy
Privy is a lead generation tool that also offers ecommerce stores the opportunity to run their email marketing campaigns through the same application. This means that you can create a popup opt-in form and send welcome emails using the same tool.
While this is convenient, it does come with some drawbacks. Privy’s dual functionality means that its popup editor and targeting/triggering options aren’t as well-developed as those of “a dedicated popup maker.”
But still, Privy has a couple of features that differentiate it from OptinMonster.
Key features:
- Multiple opt-in form types: Privy offers a wide range of customizable templates, catering to various marketing needs.
- Cart abandonment emails: By using Privy, you’re able to send cart abandonment emails to customers that don’t complete the checkout process.
Who is this tool for?
Privy offers a combination of lead generation and marketing features at a comparable price to OptinMonster’s Pro plan. This makes Privy an attractive option for users who want to use an all-in-one marketing suite.
Pros & Cons
Pros:
- All-in-one lead generation and email marketing
- Cart abandonment recovery features
- Good automation features
Cons:
- More expensive than dedicated pop-up builders
- Limited template selection
Pricing
If you want to use Privy only for list growth, it starts at $24/month. For email and SMS marketing, it starts at $30/month and grows with your list.
3. Sleeknote
Sleeknote is a big name in popup software and has modern capabilities.
However, it’s not a great OptinMonster alternative for those looking to save money. In fact, it’s even more expensive than OptinMonster. That means Sleeknote is an option for ecommerce stores with a large budget for their lead generation tools.
Key features:
- Popup builder: Sleeknote has a functional pop-up builder with all the key features you’d need to create high-performing popups with just a few clicks.
- A/B testing: This software comes equipped with split testing capabilities that help you to optimize your popup conversion rates. Sometimes it’s difficult to tell what popups will connect with your website visitors, so it’s good to try out as many different options as possible.
- Integrations: Happily, Sleeknote integrates with CMS, analytics, and marketing tools like HubSpot, Mailchimp, Google Analytics, and many others.
Who is this tool for?
Sleeknote is one of the best OptinMonster alternatives for large ecommerce operations with a lot of money and expertise to devote to their lead generation tool.
Pros & Cons
Pros:
- Great customization options
- Advanced analytics and testing
- Excellent integrations
Cons:
- No free plan
- More expensive than OptinMonster.
Pricing
Sleeknote’s plans start from €62 per month and go up to €462 per month.
4. BDOW! (formerly Sumo)
Sumo is a lead generation plugin that’s all about simplicity. The cornerstone of their approach is a quick setup process that allows you to get your opt-in forms up and running within minutes.
They offer a free version that allows users to build signup forms and publish them on their website. However, the free version is limited in functionality.
Key features:
- Intuitive drag and drop builder: You can create an opt-in form easily with Sumo. You can start with one of their opt-in form templates and be ready to launch it after minimal editing.
- Integrates with other Sumo products: This lead generation tool also has several other products that integrate seamlessly with their popup maker.
Who is this tool for?
Sumo is perfect for store owners who don’t have a lot of time to spend on creating, A/B testing, and updating their popups. If all you want is a simple email opt-in popup, then this is the OptinMonster alternative for you.
Pros & Cons
Pros:
- Easy to set up and use
- Free plan available
- Fast setup process
Cons:
- Limited features in the free version
- No advanced targeting options.
Pricing
Free, or $49/month.
5. Elementor
Elementor’s popup maker is part of their general web design application, which allows you to create landing pages, blogs, and ecommerce stores.
Elementor is a landing page builder WordPress plugin that replaces many other dedicated WordPress plugins.
Here are a few of Elementor’s unique features that revolve around their powerful drag and drop editor.
Key features:
- Mobile-friendly editing: You can easily adapt any popups you’re designing for different types of devices. With the click of a button, you can go from editing a popup for desktop to modifying it for mobile viewing.
SEO optimization: The code running behind the scenes of Elementor is quite efficient—meaning that your low page-load times will help you reach the top of Google’s search rankings.
Who is this tool for?
We’d recommend Elementor as an option for people just getting their ecommerce stores up and running. That way, you can take advantage of all of the available features you might need.
Pros & Cons
Pros:
- Perfect for WordPress users
- Customizable and lightweight
- Works seamlessly with Elementor’s landing pages
Cons:
- No standalone free version
- Limited advanced targeting options
Pricing
From $49 a year.
6. Getsitecontrol
Getsitecontrol is capable of generating great lead-building popup forms. Even better, you can get access to many of Getsitecontrol’s basic features with their free plan.
If you decide to use them for your popups and opt-in forms, you can also take advantage of their powerful “Getform” survey system.
Beyond the additional benefits that the survey tool offers, Getsitecontrol enables you to create some great-looking popups.
Key features:
- Sticky bar opt-in forms: Getsitecontrol offers a unique opt-in form that you can use, called large notification bars. These give website visitors a chance to subscribe to your email list without interrupting their shopping experience.
- Advanced targeting on Shopify: This OptinMonster alternative provides some key targeting features that Shopify users can take advantage of. You can easily set up custom popups to appear on the cart page, thank you page, and product pages.
Who is this tool for?
Getsitecontrol is a good, generalized popup creator for people who use Shopify. Unfortunately, it’s not quite as powerful if you run your store on a WordPress site.
Pros & Cons
Pros:
- Works well with Shopify
- Free plan available
- Great targeting options
Cons:
- Limited features for non-Shopify users
- Less flexible than some competitors
- Pricing
From $19/ month. Free plan available.
7. Popup Maker
Popup Maker is one of the best lead generation tools for those who like to design their own popups. The software’s user-friendly drag and drop functionality allows you to create any popup you can imagine.
Here are a few of the key features that help you create unique opt-in forms and popups using Popup Makers.
Key features:
- Visual theme builder: The visual theme builder in Popup Maker allows ecommerce brands to develop elegant themes that can be used again and again.
- Popup animations: One way to spice up your popups is by adding animations to them. Not only will they look great, but they will also draw more attention to your opt-in forms and increase your conversion rates.
Who is this tool for?
Popup Maker has lots of elements to choose from in their drag and drop form builder like popup scheduling, A/B testing, and exit-intent technology.
But they’re only accessible through a paid membership. This means Popup Maker is ideal for ecommerce businesses with a bigger budget.
Pros & Cons
Pros:
- Highly customizable
- Great design options
- Flexible targeting
Cons:
- No free plan
- Some advanced features require additional add-ons
Pricing
Starts from $99 a year.
8. Thrive Leads
Thrive Leads is part of the “Thrive Suite,” which has software that solves several ecommerce needs like creating landing pages, A/B testing, and automating sales and messaging.
Their Leads software is geared toward building opt-in forms for ecommerce sites and has all of the key features you’d expect from an OptinMonster alternative.
As a dedicated WordPress plugin, Thrive Leads helps users cut through the complexity of the CMS platform with its drag and drop form builder and elegant themes.
Key features:
- A/B testing engine: The advanced split testing capabilities of the Thrive Leads plugin come from the developer’s experience of creating “Thrive Optimize,” which is a standalone A/B testing WordPress plugin.
- Inline forms: Unlike some of the opt-in form tools on this list, Thrive Leads gives you the option to create embedded inline opt-in forms (that are part of your page,) as well as popup forms. This type of email signup form is excellent for certain use cases like blog posts and landing pages.
Who is this tool for?
Thrive Leads is a WordPress plugin, so it’s a no-go if your store is on Shopify. But it’s among the best OptinMonster alternatives for midsize and large businesses that use WordPress.
Pros & Cons
Pros:
- Perfect for WordPress users
- Strong A/B testing features
- Highly optimized forms
Cons:
- No standalone plan (only available in Thrive Suite)
- Expensive compared to other WordPress options
Pricing
You can’t purchase Thrive Leads as a standalone product, though. The Thrive Suite basic plan starts at $199 a quarter.
9. Ninja Forms
Ninja Forms gives you access to Ninja Popup’s drag and drop popup builder and intelligent targeting rules while also allowing you to create your own forms from scratch.
Ninja Forms could be an OptinMonster alternative for bloggers and small businesses, who are seeking to effortlessly create signup forms without relying on developers’ assistance.
This OptinMonster alternative has a few notable features worth taking a look at.
Key features:
- Conditional logic: The conditional logic function allows you to build forms that change as users fill in their details. For example, if a user clicks on a box indicating that they don’t wish to subscribe to an SMS list, that field will vanish from the form. It’s a useful feature that you can get creative with.
- Accept payments in forms: Another uncommon feature is the ability to accept payments in popup forms. You might not want to use this feature if you’re just trying to grow your list. However, it’s a great feature for special use cases, like if you sell subscriptions for your magazine or podcast.
Who is this tool for?
The many add-on options that are available for Popup Ninja, make it useful for solving specific problems.
Say you just want to use exit intent technology but don’t need many other features—you can choose to purchase only the exit-intent add-on. That means you won’t have to pay for a bunch of features that you don’t need.
Pros & Cons
Pros:
- Very flexible
- Good for businesses needing advanced form logic
- Great for payment-based forms
Cons:
- Many features require add-ons
- No free plan
Pricing
From $99 a year (Note: some functions must be purchased separately as add-ons).
10. WP Subscribe Pro
The final entry on our list of OptinMonster alternatives is a bare-bones, open-source solution for creating inline opt-in forms. Unfortunately, you can’t create popups using this tool though.
WP Subscribe Pro could use some modern updates to provide more features for users, but it’ll get the job done if all you need is a simple email and SMS opt-in form that doesn’t appear in popups.
Since WP Subscribe Pro is just a simple bit of code that you can run through your WordPress dashboard, it doesn’t offer a ton of unique features.
However, being jam-packed with features isn’t the point of WP Subscribe Pro. It’s really meant to provide simple opt-in forms to those who need them but don’t want to pay for expensive SaaS products.
Key features:
- Integrations: Even though WP Subscribe Pro is open-source software, it still can integrate with popular email marketing services like MailChimp, Aweber, and FeedBurner.
Who is this tool for?
WP Subscribe Pro is a great OptinMonster alternative for a small group of people who are tech-savvy and aren’t looking to spend much on their opt-in forms.
Pros & Cons
Pros:
- Completely free
- Lightweight and fast
Cons:
- No pop-ups—only inline forms
- Limited features
Pricing
Free.
So what's the best OptinMonster alternative?
Out of all the options we presented, OptiMonk seems to be the best OptinMonster alternative.
While other lead generation tools like Ninja Popups and Thrive Leads can generate beautiful and effective opt-in forms, there’s a cost in terms of both dollars and complexity.
OptiMonk is free and packed with standout features that are incredibly easy-to-use like the advanced targeting rules. It’s great for both beginners and experienced popup users who have a full range of needs.
So why not pick out one of OptiMonk’s freemium opt-in forms and give our intuitive form builder a try?
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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Product updates: January Release 2025
