OptiMonster is a good tool for creating pop-ups and opt-in forms. However, like many other tools, it comes with its own set of limitations that might leave some digital marketing experts searching for better alternatives.
Whether you’re looking for more flexibility, advanced features, or a more budget-friendly option, finding the right pop-up tool can make a big difference for your online business.
In this article, we’ll explore the 10 best OptinMonster alternatives for 2025. So, if you’re already familiar with OptinMonster and now you’re looking for an alternative tool—you’re in the right place.
Let’s get started by taking a look at some of OptinMonster’s pitfalls.
OptinMonster users can look for alternatives due to several key reasons. Let’s take a look at a few of them!
There are no two ways about it: OptinMonster is quite expensive. Their lowest payment tier comes in at $21 a month.
For that amount of money, you’ll get access to many of the basic features that OptinMonster offers, such as their drag and drop editor, page-level targeting, and list segmentation. However, you’re limited to only 2,500 page views, max—which can quickly force you to choose an even higher payment tier.
If you’re a small business that doesn’t have a huge marketing budget, your resources might be best used elsewhere. That’s especially true if you find an OptinMonster alternative that has a free version that fits your needs.
Another reason you might need to pay for a higher subscription to OptinMonster is if you’d like to integrate your popup maker with other marketing tools.
This is because integration with many popular email marketing services is restricted to the “Plus” and “Pro” tiers, which cost $59.99 and $89.99 a month, respectively.
You need to be on at least the Plus plan to use ConvertKit, Drip, GetResponse, or AWeber with OptinMonster, while only Pro users can integrate with HubSpot, Klaviyo, Google Analytics, and other important tools.
OptinMonster’s features are also very limited within their lower payment tiers.
For instance, countdown timers, gamified popups, or even exit-intent popups (which are crucial for conversion rate optimization) are not available for OptinMonster’s basic plan.
Additionally, their most powerful features are reserved for OptinMonster’s most expensive plan: the $147 a month “Growth” tier. These include geo-targeting, new vs. returning visitor targeting, and ecommerce targeting.
Despite the expense associated with using OptinMonster, their library of popup templates leaves something to be desired.
Their webpage promises users access to “97+ pre-made templates,” which is a much lower number than many of the OptinMonster alternatives on this list.
It’s especially problematic when you consider that these pre-designed templates are split among many different use cases.
So, if you’re looking to use an exit-intent popup, you’ll only have a few options to choose from.
As you can see, the most premium version of OptinMonster has some useful features and capabilities. But you need to pay a lot to access them.
The OptinMonster alternatives collected below offer comparable and even better features at a much lower monthly cost.
Let’s see what contestant No. 1 has to offer.
OptiMonk is a dedicated popup builder that allows ecommerce stores to create stunning popups and grow their email lists, promote sales, and stop cart abandonment.
It accomplishes all these diverse functions because of the powerful customization options, which control precisely when, how, and to whom your popups appear.
Users appreciate these options and the great results they bring: OptiMonk has over 800 five-star reviews in the Shopify App Store.
OptiMonk’s popup software is jam-packed and full of useful features that lead directly to higher conversion rates. Even better, all of the standout features are available in the free version as well, which makes OptiMonk an excellent OptinMonster alternative.
OptiMonk’s template library is full of tried and true popup templates that deliver great results. There are 300+ options, meaning that you’ll have many to choose from, no matter what use case you need a popup for.
The template library even contains website popups that have been designed for seasonal events like the Super Bowl, Valentine’s Day, Mother’s Day, and Black Friday/Cyber Monday.
Once you’ve chosen a template for your popup, you can easily customize it to fit the look and feel of your site. Some of the customization options in OptiMonk’s pop-up builder include:
The process is simple and doesn’t require any coding knowledge. That said, if you’re proficient in CSS, OptiMonk’s software allows you to edit the code to your heart’s desire.
With OptiMonk, you don’t have to worry that the popup types you need could be hidden behind a paywall.
Every campaign type that OptiMonk offers is available on the free version of the software. This includes:
Notably, OptiMonk also includes its exit-intent technology in the free version, which allows you to save conversions by using reliable cart abandonment popups.
You can tailor your messages toward different segments of visitors by using OptiMonk’s many targeting features.
For example, you can display particular popups to users who have added specific items to their cart (using the cart rules feature), or you can show different popups to first-time and returning visitors.
You can also target customers based on:
With these advanced targeting features, you’ll only show relevant popups to your visitors—improving their customer experience… rather than annoying them.
OptiMonk integrates with all the most popular tools that help business owners run their online stores. Here are just a few of the many integrations available through OptiMonk (and you can see the full list here).
Importantly, OptiMonk offers deep Google Analytics integration, which helps you evaluate how your campaigns are performing.
Just about any ecommerce store can make great use of OptiMonk to grow their list and boost their sales and conversion rates. That’s because the software combines ease of use with flexibility and tailor-fit solutions.
So, if you’re running a store all by yourself, you’ll be able to create your popups quickly and efficiently. And if you’re part of a big team (which includes web designers, copywriters, and designers), everyone can use their skills to the fullest extent, thanks to the deeply-rooted customizability of OptiMonk popups.
Based on all the features OptiMonk offers and considering the price, it is probably the best OptinMonster alternative.
Free, or from $39/month.
Privy is a lead generation tool that also offers ecommerce stores the opportunity to run their email marketing campaigns through the same application. This means that you can create a popup opt-in form and send welcome emails using the same tool.
While this is convenient, it does come with some drawbacks. Privy’s dual functionality means that its popup editor and targeting/triggering options aren’t as well-developed as those of “a dedicated popup maker.”
But still, Privy has a couple of features that differentiate it from OptinMonster.
Privy offers a combination of lead generation and marketing features at a comparable price to OptinMonster’s Pro plan. This makes Privy an attractive option for users who want to use an all-in-one marketing suite.
If you want to use Privy only for list growth, it starts at $24/month. For email and SMS marketing, it starts at $30/month and grows with your list.
Sleeknote is a big name in popup software and has modern capabilities.
However, it’s not a great OptinMonster alternative for those looking to save money. In fact, it’s even more expensive than OptinMonster. That means Sleeknote is an option for ecommerce stores with a large budget for their lead generation tools.
Sleeknote is one of the best OptinMonster alternatives for large ecommerce operations with a lot of money and expertise to devote to their lead generation tool.
Sleeknote’s plans start from €62 per month and go up to €462 per month.
Sumo is a lead generation plugin that’s all about simplicity. The cornerstone of their approach is a quick setup process that allows you to get your opt-in forms up and running within minutes.
They offer a free version that allows users to build signup forms and publish them on their website. However, the free version is limited in functionality.
Sumo is perfect for store owners who don’t have a lot of time to spend on creating, A/B testing, and updating their popups. If all you want is a simple email opt-in popup, then this is the OptinMonster alternative for you.
Free, or $49/month.
Elementor’s popup maker is part of their general web design application, which allows you to create landing pages, blogs, and ecommerce stores.
Elementor is a landing page builder WordPress plugin that replaces many other dedicated WordPress plugins.
Here are a few of Elementor’s unique features that revolve around their powerful drag and drop editor.
SEO optimization: The code running behind the scenes of Elementor is quite efficient—meaning that your low page-load times will help you reach the top of Google’s search rankings.
We’d recommend Elementor as an option for people just getting their ecommerce stores up and running. That way, you can take advantage of all of the available features you might need.
From $49 a year.
Getsitecontrol is capable of generating great lead-building popup forms. Even better, you can get access to many of Getsitecontrol’s basic features with their free plan.
If you decide to use them for your popups and opt-in forms, you can also take advantage of their powerful “Getform” survey system.
Beyond the additional benefits that the survey tool offers, Getsitecontrol enables you to create some great-looking popups.
Getsitecontrol is a good, generalized popup creator for people who use Shopify. Unfortunately, it’s not quite as powerful if you run your store on a WordPress site.
From $19/ month. Free plan available.
Popup Maker is one of the best lead generation tools for those who like to design their own popups. The software’s user-friendly drag and drop functionality allows you to create any popup you can imagine.
Here are a few of the key features that help you create unique opt-in forms and popups using Popup Makers.
Popup Maker has lots of elements to choose from in their drag and drop form builder like popup scheduling, A/B testing, and exit-intent technology.
But they’re only accessible through a paid membership. This means Popup Maker is ideal for ecommerce businesses with a bigger budget.
Starts from $99 a year.
Thrive Leads is part of the “Thrive Suite,” which has software that solves several ecommerce needs like creating landing pages, A/B testing, and automating sales and messaging.
Their Leads software is geared toward building opt-in forms for ecommerce sites and has all of the key features you’d expect from an OptinMonster alternative.
As a dedicated WordPress plugin, Thrive Leads helps users cut through the complexity of the CMS platform with its drag and drop form builder and elegant themes.
Thrive Leads is a WordPress plugin, so it’s a no-go if your store is on Shopify. But it’s among the best OptinMonster alternatives for midsize and large businesses that use WordPress.
You can’t purchase Thrive Leads as a standalone product, though. The Thrive Suite basic plan starts at $199 a quarter.
Ninja Forms gives you access to Ninja Popup’s drag and drop popup builder and intelligent targeting rules while also allowing you to create your own forms from scratch.
Ninja Forms could be an OptinMonster alternative for bloggers and small businesses, who are seeking to effortlessly create signup forms without relying on developers’ assistance.
This OptinMonster alternative has a few notable features worth taking a look at.
The many add-on options that are available for Popup Ninja, make it useful for solving specific problems.
Say you just want to use exit intent technology but don’t need many other features—you can choose to purchase only the exit-intent add-on. That means you won’t have to pay for a bunch of features that you don’t need.
From $99 a year (Note: some functions must be purchased separately as add-ons).
The final entry on our list of OptinMonster alternatives is a bare-bones, open-source solution for creating inline opt-in forms. Unfortunately, you can’t create popups using this tool though.
WP Subscribe Pro could use some modern updates to provide more features for users, but it’ll get the job done if all you need is a simple email and SMS opt-in form that doesn’t appear in popups.
Since WP Subscribe Pro is just a simple bit of code that you can run through your WordPress dashboard, it doesn’t offer a ton of unique features.
However, being jam-packed with features isn’t the point of WP Subscribe Pro. It’s really meant to provide simple opt-in forms to those who need them but don’t want to pay for expensive SaaS products.
WP Subscribe Pro is a great OptinMonster alternative for a small group of people who are tech-savvy and aren’t looking to spend much on their opt-in forms.
Free.
Out of all the options we presented, OptiMonk seems to be the best OptinMonster alternative.
While other lead generation tools like Ninja Popups and Thrive Leads can generate beautiful and effective opt-in forms, there’s a cost in terms of both dollars and complexity.
OptiMonk is free and packed with standout features that are incredibly easy-to-use like the advanced targeting rules. It’s great for both beginners and experienced popup users who have a full range of needs.
So why not pick out one of OptiMonk’s freemium opt-in forms and give our intuitive form builder a try?
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Product updates: September Release 2024