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Author: Barbara Bartucz

Profile picture of Barbara Bartucz
About Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.

Posts by Barbara Bartucz

Bayesian A/B Testing Guide: Definition, Benefits & More

Posted on March 28, 2024 (March 28, 2024)

In this article, we’ll show you why you should implement Bayesian testing in your marketing strategy, and how to harness its full potential. […]

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Posted in Conversion

How to Analyze A/B Test Results: A Beginner’s Guide for 2025

Posted on March 28, 2024 (December 6, 2024)

In this article, we’ll focus on how to interpret A/B test results and use the insights you gain to improve your conversion rate and revenue. […]

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Posted in Conversion

Welcome Popups: 11 Examples & Tips for Boosting Website Engagement

Posted on March 19, 2024 (March 27, 2025)

Transform your website’s first impression with welcome popups, converting visitors into subscribers and leaving a lasting impact. […]

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Posted in Conversion

How Craft Spirit Shop Increased Revenue By 77.9% With Personalized Product Recommendations

Posted on March 18, 2024 (July 18, 2024)

Explore how Craft Spirit Shop boosted revenue by 77.9% with personalized product recommendations. […]

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Posted in Case Study

Ultimate Guide to Average Order Value: AOV Calculation & 7 Tips to Increase It

Posted on March 14, 2024 (March 14, 2024)

Here is your ultimate guide to average order value: how to calculate it and we brought you 7 tips to increase it like a pro. […]

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Posted in Ecommerce

What Does GDPR Mean for Popups? Get Consent with a GDPR Popup

Posted on February 29, 2024 (November 6, 2024)

In this article, we’ll take a look at GDPR popups: how does GDPR impact popups, how to incorporate GDPR compliance into popups, and more. […]

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Posted in Marketing

10 St. Patrick’s Day Marketing Ideas for Ecommerce Stores

Posted on February 27, 2024 (August 15, 2024)

Discover 10 St. Patrick’s Day marketing ideas to infuse your ecommerce store with festive charm and drive sales. […]

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Posted in Marketing

How Selzy Boosted Its Conversions From Organic Traffic With Personalized Popups

Posted on February 26, 2024 (February 27, 2024)

Discover how Selzy transformed its online presence and boosted conversion rates using personalized popups. […]

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Posted in Case Study

What Is an Opt-In Pop-Up? 7 Examples & Tips on How to Create One

Posted on February 22, 2024 (March 28, 2024)

In this article, we’ll show 7 great examples and bring you some tips and tricks on how to create your own opt-in popup. […]

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Posted in Conversion

Top 10 Getsitecontrol Alternatives for Popups

Posted on February 21, 2024 (December 12, 2024)

Seeking a Getsitecontrol alternative? We’ve curated 10 options, each boasting unique features for your marketing strategy. […]

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Posted in Conversion

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Product updates: January Release 2025

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