What is Conversion in Digital Marketing?
In this article, we’ll discuss what conversions are, why they’re important, how to track them, and ways to increase conversion rates. […]
Author: Nikolett Lorincz
- About Nikolett Lorincz
- Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
Posts by Nikolett Lorincz
How to Conduct A/B Testing in 5 Easy Steps (& 4 Examples)
In this article, we’ll dive into how to conduct A/B testing to improve conversion rates, measure changes, and boost your bottom line. […]
9 High-Converting Social Proof Popup Examples You Can Copy (With 5 Use Cases)
In this article, we’ll showcase nine social proof popup examples and five use cases that help boost conversions and increase sales. […]
What is EPC in Affiliate Marketing & How to Boost Your EPC
In this article, we’ll discuss EPC in affiliate marketing and why it matters, and we will share seven powerful strategies for boosting it. […]
How Rare Beauty Became Gen Z’s Favorite Makeup Brand on TikTok
In this breakdown, we’ll dive into the strategies and secrets behind Rare Beauty’s success and see how they’ve turned into a beauty powerhouse. […]
How to Increase Sales with Personalized Product Recommendations
Let’s discuss the definition of personalized product recommendations, their benefits for your online store, and how to implement them effectively. […]
A/B Testing Terminology: A Glossary for Marketers
The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]
Why is It Considered Important to Focus on The Buyer Persona?
In this article, we’ll discuss what buyer personas are, why they matter, and how you can craft and utilize them for your business success. […]
6 Best Gamification Examples in Marketing to Inspire You
In this article, we’ll explore the best gamification examples in marketing, providing real-world examples and insights to boost your next campaign. […]
Ecommerce Conversion Funnel: Everything You Need to Know to Optimize Your Funnel
In this article, we’ll break down the ecommerce conversion funnel step-by-step, offering practical tips, real-world examples, and advanced strategies. […]
