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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

Top 10 SumoMe Alternatives to Boost Your Sales in 2025

Posted on April 11, 2024 (December 6, 2024)

In this article, we’ll go over the top ten SumoMe alternatives and discuss why Sumo falls short as a list builder in 2025. […]

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Posted in Conversion

Engagement vs Retention: What’s the Difference?

Posted on April 11, 2024 (March 5, 2025)

What exactly do we mean by engagement vs retention? How do they differ, and more importantly, how do they complement each other? […]

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Posted in Conversion

9 Best Shopify Form Builder Apps in 2025

Posted on April 11, 2024 (December 12, 2024)

Let’s explore nine Shopify form builders that stand out for their ease of use, customization options, integration capabilities, and more. […]

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Posted in Ecommerce

How to Write a Confirmation Email? Examples, Best Practices, Key Elements

Posted on April 10, 2024 (August 26, 2025)

We gathered everything you need to know about confirmation emails: what are they, why do you need them and how to write a killer confirmation email. […]

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Posted in Marketing

6 Ways to Boost Ecommerce Upsells Without Annoying Customers

Posted on April 3, 2024 (August 14, 2024)

Learn these 6 effective ecommerce upselling techniques that will help you increase average order value and drive revenue growth. […]

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Posted in Ecommerce

Run Killer Seasonal Campaigns in 4 Easy Steps (+3 Expert Tips)

Posted on April 3, 2024 (June 24, 2024)

This article is about how to crush your next seasonal marketing campaign in four easy steps. Learn how to plan, launch, and manage a seasonal campaign. […]

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Posted in Ecommerce

What is Gamification Marketing? A Comprehensive Guide for Marketers

Posted on April 3, 2024 (February 14, 2025)

Let’s talk about gamification marketing and some best practices for developing your own successful interactive marketing strategy. […]

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Posted in Marketing

How to Improve Your Coupon Marketing Strategy in 2025

Posted on April 2, 2024 (December 3, 2024)

In this article, we’ll discuss what coupon marketing is and share 6 tips on offering online coupons without killing your profits. […]

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Posted in Marketing

11 FOMO Marketing Strategy Ideas to Boost Your Online Revenue in 2025

Posted on March 28, 2024 (February 14, 2025)

Let’s discuss what FOMO marketing is and explore its benefits. We’ll also show you the best FOMO marketing examples. […]

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Posted in Marketing

Choice Architecture in CRO: Helping People Make Better Choices

Posted on March 27, 2024 (March 27, 2024)

Learn how to use choice architecture to help people make better choices and increase your website conversion rate. […]

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Posted in Conversion

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