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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

The Secret Behind the Care/of Marketing Strategy: How They Became a 225 Million-Dollar Brand

Posted on September 13, 2022 (June 24, 2024)

In this breakdown, we’ll take a deep dive into the marketing strategies that Care/of used to build their brand into a huge company. […]

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Posted in Marketing Breakdowns

Dollar Shave Club Marketing Success: From Viral Video to Billion-Dollar Company

Posted on August 30, 2022 (June 4, 2024)

In this breakdown, we’ll take a closer look at the marketing game plan that Dollar Shave Club used to become a billion-dollar company! […]

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Posted in Marketing Breakdowns

16 Awesome Welcome Email Examples & How to Write Welcome Emails

Posted on August 24, 2022 (January 27, 2023)

Check out 16 great welcome email examples, then we’ll discuss how to put together an effective welcome message. […]

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Posted in Marketing

Casper Marketing Breakdown: How Casper Took The Mattress Industry By Storm And Reached a $1.1 Billion Valuation

Posted on August 16, 2022 (May 31, 2023)

In this breakdown, we’ll cover the Casper marketing strategy and analyze how they convinced people to purchase mattresses online. […]

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Posted in Marketing Breakdowns

Glossier Marketing Breakdown: How This Beauty Brand Became a $1.2 Billion Company

Posted on August 2, 2022 (July 9, 2024)

In this deep dive marketing breakdown, we’ll cover the Glossier marketing strategy and what makes them different from other beauty brands. […]

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Posted in Marketing Breakdowns

Summer Popup Inspiration for Seasonal Sales, Father’s Day, and the 4th of July

Posted on May 23, 2022 (April 14, 2025)

In this article, we’ll show you 15 summer popup templates that can give you the boost you need over the summer. […]

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Posted in Conversion

Popup Strategies for Each Step of the Ecommerce Sales Funnel (With Examples & Templates)

Posted on May 19, 2022 (October 31, 2024)

In this article, we’ll show you how to use popups to move customers through the ecommerce sales funnel. […]

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Posted in Ecommerce

How to Get The Most of Your Klaviyo Abandoned Cart Flow with Klaviyo and OptiMonk

Posted on May 17, 2022 (June 19, 2024)

In this article, we’ll show you exactly how to use OptiMonk’s integration with Klaviyo to create an abandoned cart flow. […]

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Posted in Ecommerce

How The Turmeric Co. Collected 10,000+ New Email Addresses?

Posted on April 22, 2022 (May 14, 2025)

Let’s take a look at the popup campaigns that The Turmeric Co. used to collect 10,000+ new email addresses. […]

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Posted in Case Study

Why Your List Building Strategy Isn’t Working (And How to Fix It ASAP)

Posted on April 7, 2022 (February 14, 2025)

In this post, we’ll show you how to generate SMS subscribers without spending a dime on ads, adding 10-20% extra sales every single month. […]

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Posted in Marketing

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