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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

Sales Promotion: Definition, Examples & Strategies to Drive Sales in 2025

Posted on November 12, 2024 (November 20, 2024)

In this article, we’ll break down what sales promotions are, why they’re essential, and how to leverage various sales promotion strategies to reach your goals. […]

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Posted in Ecommerce

Magic Spoon’s Marketing Strategy: The Secret to Disrupting the Cereal Industry

Posted on November 8, 2024 (October 29, 2024)

In this article, we’ll break down the innovative marketing strategies Magic Spoon used to disrupt this classic industry. […]

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Posted in Marketing Breakdowns

9 High-Converting Overlay Popup Examples to Get Inspired

Posted on November 6, 2024 (March 11, 2025)

This article will help you find the best overlay popup designs so you can get inspired and start boosting those conversion rates. […]

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Posted in Conversion

How to Write Copy That Converts: 10 Tips for Engaging Website Visitors

Posted on November 6, 2024 (November 20, 2024)

In this article, we’ll dive into 10 powerful strategies that can help you create compelling copy that turns casual website visitors into loyal customers. […]

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Posted in Conversion

18 Famous Websites with Popups (And Why You Should Use Them Too)

Posted on November 5, 2024 (February 14, 2025)

In this blog post, we’ll dive into how website popups work and take a look at 18 famous websites that are successfully using popups to engage their visitors. […]

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Posted in Conversion

7 Tips to Optimize for Conversions on Your Ecommerce Website

Posted on November 5, 2024 (November 5, 2024)

In this article, we’ll go over 7 conversion optimization strategies that will help to increase your website’s conversion rate. […]

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Posted in Conversion

Sumo vs OptinMonster vs OptiMonk: Which One to Choose?

Posted on November 5, 2024 (December 12, 2024)

In this article, we’ll take a closer look at Sumo, OptinMonster and OptiMonk, and compare their features, pricing, and performance. […]

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Posted in Conversion

What is CRO? Everything You Need to Know

Posted on November 5, 2024 (November 5, 2024)

In this article, we’ll break down what conversion rate optimization is, why it matters, and how you can use it to skyrocket your business results. […]

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Posted in Conversion

Top 10 Scarcity Examples That Create Urgency and Maximize Conversions

Posted on November 4, 2024 (October 31, 2024)

In this article, we’ll explore 10 proven scarcity examples that can increase urgency, boost conversions, and help you hit those ambitious sales targets. […]

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Posted in Marketing

60+ Abandoned Cart Subject Lines to Recover Sales Effectively

Posted on October 31, 2024 (October 30, 2024)

In this article, we’ll share 60+ abandoned cart subject lines—categorized to suit your brand’s tone and nudge those cart abandoners to complete their purchase. […]

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Posted in Marketing

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Product updates: January Release 2025

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