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- 15 Best Shopify Plugins You Need to Optimize Your Ecommerce Store in 2025
15 Best Shopify Plugins You Need to Optimize Your Ecommerce Store in 2025
-
Csaba Zajdo
- Ecommerce
- 6 min read
Table of Contents
According to the company, millions of businesses use the Shopify platform to run their ecommerce stores.
As the number of Shopify stores has grown, so have the resources available to store owners. The Shopify app store contains over 6,000 apps and plugins that enhance the capabilities of the basic platform.
Installing the right Shopify plugin can:
- Improve your ranking on search engines
- Enable a successful marketing campaign
- Get your customer loyalty program off the ground
Simply put, there’s a multitude of ways to increase sales and profit by installing Shopify apps and plugins. In this article, we’ve collected the 15 best Shopify plugins available.
Let’s get started!
15 best Shopify plugins for your online store
Let’s delve into the 15 best Shopify plugins that can elevate your online store to new heights.
The Shopify apps on our list will improve different areas of your Shopify store. Your challenges and priorities will determine which Shopify apps are the most important.
And don’t worry—many Shopify plugins offer a free plan or a 14-day free trial so you can try them out first.
| App name | Developer | Free plan | Pricing |
|---|---|---|---|
|
OptiMonk |
OptiMonk |
Yes |
$29/month |
|
Search.io |
Search.io |
No |
$19/month
|
|
Loox |
Loox |
No |
$9.99/month
|
|
Infinite Options |
ShopPad Inc. |
No |
$12.99/month
|
|
ProMap |
Amai |
No |
$9.99/month
|
|
LimeSpot Personalizer |
LimeSpot |
Yes |
$18/month
|
|
Suite for Google Shopping Feed |
CedCommerce |
Yes |
$13/month
|
|
TrustedSite Trust Badges |
TrustedSite |
Yes |
$39/month
|
|
AfterShip Order Tracking |
Automizely & AfterShip |
No |
$11/month
|
|
Blog Studio |
ShopPad Inc. |
No |
$9.99/month
|
|
Refersion |
Refersion |
No |
$119/month
|
|
PageFly Landing Page Builder |
PageFly |
Yes |
$24/month
|
|
Smile.io Rewards & Loyalty Program |
Smile.io |
Yes |
$49/month
|
|
Klaviyo |
Klaviyo |
Yes |
$15/month
|
|
Hextom Free Shipping Bar |
Hextom |
Yes |
$9.99/month
|
Developer: OptiMonk
Pricing: Free, $29/month – $374/month
Are you tired of spending a lot of money on ads only to see those visitors leave without buying? Many of your customers abandon shopping carts?
You need to focus on conversion rate optimization.
OptiMonk is an all-in-one CRO toolset that provides popups, website personalization, and A/B testing—and it’s one of the best Shopify plugins in its category.
It is built for ecommerce marketers and agencies looking for quick and affordable solutions to boost the performance of their websites and increase sales.
OptiMonk’s free Shopify plugin has 300+ ready-to-use popup templates to convert your visitors into email & SMS subscribers or customers.
Besides popups, OptiMonk offers advanced tools that allow you to personalize landing pages without coding and run A/B tests for your landing pages.
Pros:
- 300+ ready-to-use popup templates
- Advanced personalization without coding
- Built-in A/B testing features
Cons:
- Best results come from fine-tuning your popups and personalization settings
Wanna give it a try?
Developer: Search.io
Pricing: $19/month – $399/month
When your customers want to find what they’re looking for quickly, they turn to your search bar. In fact, adding a search bar leads to a 50% increase in conversions.
But there’s a catch.
Customers need to actually be able to find the products they’re interested in.
Unfortunately, 34% of ecommerce searches don’t pass that test.
This Shopify ecommerce plugin will help get your customers to the products and product categories they want to see the most. Their autocomplete function is incredibly accurate at predicting the full search term.
Product Search & Merchandising also runs the results page, allowing customers to filter by brand, category, price, and color.
The interactive search results rearrange themselves to reflect the filters that customers choose to apply.
Pros:
- Dramatically improves search accuracy
- Increases conversion rates through better UX
- Easy filtering by product attributes
Cons:
- Premium pricing for advanced features
- Requires configuration for best results
Developer: Loox
Pricing: $9.99/month – $299.99/month
Loox Product Reviews App can take customer reviews and social proof in your Shopify store to the next level.
This Shopify review plugin allows you to post photos and video reviews taken by your customers.
It’s like having your own little Instagram within your Shopify store. The user-taken photos add a personal touch to the social proof—which makes it more authentic.
Pros:
- Authentic, visual customer reviews
- Automated review request emails
- Increases trust and conversion rates
Cons:
- Limited customization options on basic plan
- Video reviews only available in higher tiers
Developer: ShopPad Inc.
Pricing: $12.99/month
Consider adding the Infinite Options plugin to your Shopify store if your products are highly customizable.
This is because the basic Shopify platform only allows three areas of customization per product. But this Shopify plugin allows you to display more detailed interfaces.
In the example below, a customer can choose:
- The color of both the sleeves and the letter
- The letter
- The sizing
You could even have customers write out custom messages or send in unique designs for other types of products.
Pros:
- Allows unlimited product customization fields
- Supports add-on pricing options
Cons:
- No free plan available
- Some setup required for complex products
Developer: Amai
Pricing: $9.99/month – $69.99/month
If you’re a Shopify website owner with both physical locations and a Shopify page—you’ll need ProMap to connect the two. This Shopify extension creates a map of your store’s locations and adds it to your website.
Customers can search for the closest store by putting in their address. Once they’ve found it, they can see crucial information like your hours of operation and how to get in touch.
Make it easy for customers to interact with both your physical stores and online presence. It’s a great way to boost sales.
Pros:
- Easy for customers to find physical store locations
- Customizable map designs and layouts
Cons:
- Might be unnecessary for online-only businesses
- Slightly dated interface compared to newer apps
Developer: LimeSpot
Pricing: Free to install, from $18/month
The appearance of personalization in the ecommerce industry has led to a sea of change.
Shop owners no longer need to guess which products to recommend. Instead, you can leverage data to make recommendations tailored to each customer’s preferences.
The LimeSpot Shopify plugin completely automates collecting personalized data and making recommendations to website visitors. You can display these customized recommendations on your homepage, cart page, or checkout page.
You’ll see an increase in your average order value and sales when you show your customers products that they can connect with.
Bonus: Limespot’s Personalizer makes creating retargeting campaigns easier. Knowing the product categories potential customers are interested in makes your retargeting emails more effective.
Pros:
- Boosts average order value
- Great for upselling and cross-selling
- Integrates with marketing automation tools
Cons:
- Recommendations may require fine-tuning initially
- Can slow site load speed slightly if not optimized
Developer: CedCommerce
Pricing: Free, or $13.00/month – $29.00/month
Your online store can generate more traffic and sales with Google Analytics, as well as related platforms like Google Shopping and Google Ads.
Google Analytics helps track your visitors’ sessions and behavior.
The Suite for Google Shopping Feed manages your products across all these diverse platforms. A successful online store needs to meet its customers where they are.
That means making your great products easy to find through Google’s ecommerce platforms.
Pros:
- Syncs product feed to Google Merchant Center
- Supports multiple currencies and languages
Cons:
- UI could be more intuitive
- Some setup required for optimization
Developer: TrustedSite
Pricing: Free, or $39/month – $125/month
New customers expect to see trust badges on your website.
Not having one or more badges on your Shopify store effectively loses customers. Data suggests that 61% of consumers won’t purchase from a website that doesn’t have trust seals.
Trust Badges is one of the best Shopify plugins that integrates your online security certifications on your shop. It can display them in a few different locations, including at the bottom of the page or in a separate section.
It’s completely free for the first 500 site visits, after which you’d have to join one of their subscription plans.
Pros:
- Boosts customer trust and conversion rates
- Easy integration with Shopify themes
Cons:
- Free plan limited to 500 monthly visits
- Premium plans needed for full badge customization
Developer: Automizely & AfterShip
Pricing: $11/month – $119/month
As soon as a customer clicks ‘buy,’ they’ve already begun to wait for their online purchases to arrive.
Keep your customers happy by having a tracking system that allows them to follow their order’s progress.
There are lots of Shopify plugins to help with shipping, but none of them have as many features as AfterShip Order Tracking.
Installing this Shopify plugin will create an order tracking screen that integrates with your checkout and order history pages.
AfterShip will also get in touch with your customers via email or SMS to notify them when their packages arrive.
Finally, you can customize the look and feel of AfterShip to reflect your store’s branding.
Pros:
- Reduces customer inquiries about order status
- Supports 700+ global couriers
Cons:
- Pricing can climb quickly with higher order volumes
- Custom branding available only on paid plans
Developer: ShopPad Inc.
Pricing: $9.99/month
If your online store attracts customers with a blog and other written content, then you can benefit from this plugin. It gives more design options than the basic Shopify ecommerce platform.
Blog Studio is one of the best Shopify plugins for creating visually appealing blog posts. Use their simple drag-and-drop interface to position dozens of elements to maximize impact like:
- Images
- Maps
- Customer testimonials
Furthermore, you can manage the SEO titles and meta descriptions of each post. It’s like having your very own SEO assistant.
There’s a free 14-day trial available to test out and see if you like how your blog layout looks (and performs).
Pros:
- Drag-and-drop blog builder
- SEO tools included
Cons:
- Limited template variety compared to dedicated CMS platforms
- Requires Shopify theme compatibility check
Developer: Refersion
Pricing: $119/month – $599/month
Nearly 80% of ecommerce brands started using affiliate marketing strategies to promote their products and services. They simply outperform traditional methods of advertising.
Refersion’s Affiliate Marketing app makes it easy to build up a roster of influencers.
Because why spend money on Instagram ads when you can appear in people’s feeds organically?
Choose between multiple commission structures, create unique coupon codes for each affiliate, and give them a dashboard so they can see how well they’re doing.
Pros:
- Simplifies affiliate tracking and payments
- Customizable commissions and discounts
Cons:
- Expensive for small businesses
- Advanced features locked behind higher-tier plans
Developer: PageFly
Pricing: Free to install, from $24.00/month.
Forming an opinion about a site only takes 50 milliseconds, so you need to use an outstanding design to highlight the best of your store.
The Landing Page Builder plugin from PageFly helps you create stunning landing pages by using their library of highly customizable elements. If you have experience in Javascript, CSS, or HTML, you can adjust all the code yourself.
More customers will see your products once they stop bouncing off your homepage.
Pros:
- Highly customizable layouts and elements
- Code-level access for developers
Cons:
- Can be overwhelming for beginners
- More complex sites may require additional optimization
Developer: Smile.io
Pricing: Free, or $49/month – $999/month
Build lasting relationships with your customers by showing them that you really appreciate their business.
This is one of the best Shopify plugins for loyalty programs. The Rewards & Loyalty plugin makes it easy to reward your loyal customers through:
- Referral programs
- Loyalty points programs
- VIP customer programs
It lets you set (and edit) the terms for all these programs in just minutes. Furthermore, Smile.io’s app allows you to create buttons, popups, and banners that link directly to your loyalty programs.
Pros:
- Easy to set up referral and loyalty programs
- Integrates well with other Shopify apps
Cons:
- Customization options limited on free plan
- Higher tiers needed for full branding options
Developer: Klaviyo
Pricing: Free, or from $15/month
Klaviyo is one the best Shopify plugins out there as it redefines how you engage with your customers and helps to boost sales.
Say goodbye to generic outreach and hello to highly targeted, personalized email marketing campaigns and texts tailored to each individual’s preferences and behaviors.
Klaviyo goes beyond the basics, offering seamless integration with over 300 platforms, allowing you to centralize your data effortlessly. With this wealth of information at your fingertips, you can craft compelling campaigns that resonate across all channels, ensuring a cohesive and impactful customer experience.
Pros:
- Advanced segmentation and automation
- Deep integrations with ecommerce platforms
Cons:
- Steeper learning curve for new users
- Pricing grows rapidly with list size
Developer: Hextom
Pricing: Free, or $9.99/month
With Hextom’s Free Shipping Bar, you can supercharge your Shopify store’s performance by incentivizing customers to increase their order value and unlock free shipping rewards.
This Shopify plugin dynamically adjusts messages as customers add items to their carts, motivating them to reach the threshold for free shipping.
By providing clear, progressive targets, you not only increase the average order value but also foster a sense of satisfaction and value for your customers.
Pros:
- Dynamic, customizable free shipping messages
- Simple installation and setup
Cons:
- Limited design options on free version
- May not be necessary if already offering sitewide free shipping
FAQ
What are Shopify plugins?
Shopify plugins, also known as Shopify apps, are third-party tools that integrate seamlessly with your Shopify store to enhance its functionality. These plugins offer a wide range of features and capabilities to help optimize various aspects of your ecommerce business.
How do I install a Shopify plugin?
Installing a Shopify plugin is a straightforward process. Simply navigate to the App Store from your Shopify admin dashboard, browse or search for the desired plugin, and click the “Add app” button. Follow the on-screen instructions to complete the installation and configuration process.
How do I choose the right Shopify plugins for my store?
When selecting Shopify plugins, consider your store’s unique needs, goals, and target audience. Evaluate each plugin based on its features, user reviews, pricing, and compatibility with your existing Shopify setup. Additionally, prioritize plugins that address specific pain points or areas for improvement in your ecommerce operations.
Summing up
We’ve shown you 15 of the best Shopify plugins on the market. The beauty of these Shopify plugins is that they allow you to do so much without putting in the hard work. These Shopify plugins will do 90% of that work for you.
We hope you’ve found a few Shopify plugins that you can use. The more equipped your store is, the more sales are waiting for you.
Head over to the Shopify App Store and start optimizing your store now!
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What should you do next?
Thanks for reading till the end. Here are 4 ways we can help you grow your business:
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Written by
Csaba Zajdo
Csaba Zajdo is the founder of OptiMonk. As an ecommerce veteran, Csaba has over 15 years of experience in working with ecommerce stores. His mission is to reinvent the ecommerce industry and help stores, by creating delightful shopping experiences for each customer.
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Product updates: January Release 2025
