According to the company, over 1.7 million businesses now use the Shopify platform to run their ecommerce stores.
As the number of Shopify stores has grown, so have the resources available to store owners. The Shopify app store contains over 6,000 apps and plugins that enhance the capabilities of the basic platform.
Installing the right Shopify plugin can:
- Improve your ranking on search engines
- Enable a successful marketing campaign
- Get your customer loyalty program off the ground
Simply put, there’s a multitude of ways to increase sales and profit by installing apps and plugins.
In this article, we’ll point out 15 ways to level up your ecommerce game with the best Shopify plugins available.
Let’s get started!
Table of contents
Best Shopify plugins for your ecommerce store
The Shopify apps on our list will improve different areas of your online store. Your challenges and priorities will determine which apps are the most important.
We’ve included both free and premium plugins. So, we’ve put a star next to the free or very inexpensive apps you need to get right now. And don’t worry—many paid Shopify plugins offer a 14-day free trial so you can try them out first.
Pricing: Free, $29/month – $199/month
Customers abandon nearly 70% of shopping carts. So it’s vital to use popups to dissuade customers from leaving without making a purchase.
OptiMonk’s free Shopify plugin detects about-to-bounce shoppers, then shows targeted messages to them. Popups containing discount codes or free shipping offers are often enough to convince on-the-fence shoppers to buy immediately.
The paid versions of OptiMonk’s plugin allow you to:
- A/B test your popups to optimize their performance
- Use popups on up to 10 domains
- Access priority tech support
Customer reviews simultaneously give your loyal customers a voice and boost your credibility with potential customers. Showing social proof to new customers gives them faith in your product’s quality.
The Product Reviews app allows you to collect customer feedback and publish the best reviews right in your Shopify store. The plugin is easy to use and integrates seamlessly with the Shopify platform.
And, it’s free. So there’s no reason not to start collecting reviews.
Pricing: $19/month – $399/month
When your customers want to find what they’re looking for quickly, they turn to your search bar. In fact, adding a search bar leads to a 50% increase in conversions.
But there’s a catch.
Customers need to actually be able to find the products they’re interested in.
Unfortunately, 34% of ecommerce searches don’t pass that test.
Sanjari’s AI Search & Discovery will help get your customers to the products and product categories they want to see the most. Their autocomplete function is incredibly accurate at predicting the full search term.
AI Search & Discovery also runs the results page, allowing customers to filter by brand, category, price, and color. The interactive search results rearrange themselves to reflect the filters that customers chose to apply.
Pricing: $9.99/month – $99.99/month
Loox Product Reviews and Photos can take the customer reviews and social proof in your Shopify store to the next level.
The basic Shopify plugin (#2 in our list) lets customers rate your products out of five stars and leave a written review.
While the Loox system allows you to post photos and video reviews taken by your customers.
It’s like having your own little Instagram within your Shopify store. The user-taken photos add a personal touch to the social proof—which makes it more authentic.
Developer: ShopPad Inc.
Consider adding the Infinite Options plugin to your Shopify store if your products are highly customizable.
This is because the basic Shopify platform only allows three areas of customization per product.
Stores with the Infinite Options plugin can display more detailed interfaces.
In the example below, a customer can choose:
- The color of both the sleeves and the letter
- The letter
- The sizing
You could even have customers write out custom messages or send in unique designs for other types of products.
6. ProMap ‑ Store Locator
Pricing: Free, $9.99/month – $39.99/month
If you’re a store owner with both physical locations and a Shopify page—you’ll need ProMap to connect the two. This Shopify App creates a map of your store’s locations and adds it to your website.
Customers can search for the closest store by putting in their address. Once they’ve found it, they can see crucial information like your hours of operation and how to get in touch.
Make it easy for customers to interact with both your physical stores and online presence. It’s a great way to boost sales.
Pricing: $10/month – $400/month
The appearance of personalization in the ecommerce industry has led to a sea of change.
Shop owners no longer need to guess which products to recommend. Instead, you can leverage data to make recommendations tailored to each customer’s preferences.
The LimeSpot Shopify plugin completely automates collecting personalized data and making recommendations to visitors. You can display these customized recommendations on your homepage, cart page, or checkout page.
You’ll see an increase in your average order value and sales when you show your customers products that they can connect with.
Added bonus: Limespot’s Personalizer makes creating retargeting campaigns easier. Knowing the product categories potential customers are interested in makes your retargeting emails more effective.
Pricing: Free, or $14.00/month – $59.00/month
Your online store can generate more traffic and sales with Google Analytics, as well as related platforms like Google Shopping and Google Ads.
Google Analytics helps track your visitors’ sessions and behavior.
The Suite for Google Shopping Feed manages your products across all these diverse platforms. A successful online store needs to meet its customers where they are.
That means making your great products easy to find through Google’s ecommerce platforms.
Online shoppers expect to see trust badges.
Not having one or more badges on your Shopify store effectively loses customers. Data suggests that 61% of consumers won’t purchase from a website that doesn’t have trust seals.
Trust Badges is a Shopify plugin that integrates your online security certifications on your shop. It can display them in a few different locations, including at the bottom of the page or in a separate section.
It’s completely free for the first 500 site visits, after which you’d have to join one of their subscription plans.
Developer: Simtech Development Ltd.
Yandex.Metrica Analytics is the most advanced Shopify analytics plugin that’s available on a free plan. This plugin analyzes everything from your search engine presence to the age range of your site visitors.
This Shopify plugin allows you to play back your users’ site visits. You can see where their mouse went, what buttons they clicked, and what information they entered.
Data like this will give you a whole new perspective on how to create an even better Shopify store.
Developer: Automizely & AfterShip
Pricing: $11.00/month – $1199/month
As soon as a customer clicks ‘buy,’ they’ve already begun to wait for their online purchases to arrive.
Keep your customers happy by having a tracking system that allows them to follow their order’s progress.
There are lots of Shopify plugins to help with shipping, but none of them have as many features as AfterShip Order Tracking.
Installing this plugin will create an order tracking screen that integrates with your checkout and order history pages.
AfterShip will also get in touch with your customers via email or SMS to notify them when their packages arrive.
Finally, you can customize the look and feel of AfterShip to reflect your store’s branding.
Developer: ShopPad Inc.
If your online store attracts customers with a blog and other written content, then you can benefit from this plugin. It gives more design options than the basic Shopify platform.
Blog Studio is one of the best Shopify plugins for creating visually appealing blog posts. Use their simple drag-and-drop interface to position dozens of elements to maximize impact like:
- Customer testimonials
Furthermore, you can manage the SEO titles and meta descriptions of each post. It’s like having your very own SEO assistant.
There’s a free 14-day trial available to test out and see if you like how your blog layout looks (and performs).
Nearly 80% of ecommerce brands started using affiliate marketing strategies to promote their products and services. They simply outperform traditional methods of advertising.
Refersion’s Affiliate Marketing app makes it easy to build up a roster of influencers.
Because why spend money on Instagram ads when you can appear in people’s feeds organically?
Choose between multiple commission structures, create unique coupon codes for each affiliate, and give them a dashboard so they can see how well they’re doing.
Pricing: Free, or $19.00/month – $99.00/month
Forming an opinion about a site only takes 50 milliseconds, so you need to use an outstanding design to highlight the best of your store.
More customers will see your products once they stop bouncing off your homepage.
15. Rewards & Loyalty
Pricing: Free, or $49.00/month – $599.00/month
Build lasting relationships with your customers by showing them that you really appreciate their business.
The Rewards & Loyalty plugin by Smile.io makes it easy to reward your loyal customers through:
- Referral programs
- Loyalty points programs
- VIP customer programs
The app lets you set (and edit) the terms for all these programs in just minutes.
Furthermore, Smile.io’s app allows you to create buttons, popups, and banners that link directly to your loyalty programs.
We’ve shown you 15 of the best plugins on the market. The beauty of these Shopify plugins is that they allow you to do so much without putting in the hard work. Plugins will do 90% of that work for you.
We hope you’ve found a few Shopify plugins that you can use. The more equipped your store is, the more sales are waiting for you.
Head over to the Shopify app store and start optimizing your store now!