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In 2024, the cart abandonment rate climbed back to 70%, a level we haven’t seen since 2013. This upward trend in abandoned shopping carts is making it increasingly difficult for ecommerce store owners to manage.
Want to tackle shopping cart abandonment in your online store? We’ve put together a comprehensive guide to the top cart abandonment technologies that can help you recover those lost sales.
Let’s dive in!
What kind of tools can help recover abandoned carts?
When a visitor puts items into their cart but fails to complete the checkout process, we call it cart abandonment or checkout abandonment.
This is a big problem, because when you lose customers right before checkout, they’ve already been through all the stages of the marketing funnel. That means you’ve spent money to acquire the leads through your social media ads, organic search, or referral program. Then, the visitor spent time on your online store getting to know your brand and products. These customers are this close to converting, which makes losing them even worse.
That’s why you need top-notch cart abandonment software. Cart recovery tools usually focus on either cart abandonment emails or cart abandonment popups.
Cart abandonment emails remind customers who’ve already provided their email addresses that they’ve left an item in their cart. Cart abandonment popups, on the other hand, encourage a customer to finish their purchase before they leave the site (usually in exchange for additional discounts).
Both are very effective ways to prevent cart abandonment, and it’s best if you use them together.
Top 11 shopping cart abandonment software options
Now, let’s have a look at some of the best cart abandonment tools available today!
1. OptiMonk
OptiMonk is a powerful tool designed to help you convert visitors into customers by using smart, behavior-based popups and on-site messages.
OptiMonk’s versatility and customization options make it a standout choice for businesses looking to boost their conversion rates.
Abandoned cart recovery is one of the things OptiMonk excels at, helping you easily target cart abandoners with exit-intent popups. And you can personalize the messages you display to individuals based on the items in their abandoned cart and their total value.
In addition to preventing cart abandonment, OptiMonk can also help you grow your email list, promote special offers, collect feedback, and more.
Main features:
- Cart abandonment recognition: Using exit intent technology, OptiMonk can detect the precise millisecond that a visitor is about to leave your website. At that moment, a message appears to prevent cart abandonment.
- Target customers based on cart contents: Suggest relevant products by targeting abandoning visitors based on the products in their cart and the total value of their cart.
- Countdown timers: Promote limited-time offers and use a countdown timer to make your visitors feel like there’s a ticking clock on their discounts, encouraging them to buy now rather than later.
- Cart notification bars: In addition to typical popup overlays, sticky bars and sidemessages are a great way to reduce cart abandonment.
- Easy-to-use drag & drop editor: Setting up a cart abandonment campaign has never been faster! OptiMonk’s drag & drop editor helps you customize one of 300+ beautiful templates in minutes.
- Precise personalization: Create as many cart recovery campaigns as you want so you can target different visitor segments.
- Detailed analytics & insights: Get in-depth insights into how your cart abandonment campaigns are performing and why.
- 30+ email, CMS, and ecommerce integrations: Including popular solutions like MailChimp, Klaviyo, and HubSpot, so you can integrate OptiMonk with tools for sending cart recovery emails.
- A/B testing: Test alternative versions of your abandoned cart recovery campaigns to find out which is most effective.
Pricing:
Free, or from $29/month.
Get started with one of OptiMonk’s ready-to-use cart abandonment templates right now:
2. Klaviyo
Klaviyo is an email marketing platform that helps you increase revenue, sell to your existing customers, and recover lost sales with personalized emails.
Main features:
- Personalized emails: Personalize the content of your emails based on actionable data revealed by your customers’ browsing activity and preferences.
- Pre-built templates: Start with hundreds of data-supported templates and use the subject line generator to write AI-proven subject lines. Klaviyo has lots of templates specifically designed for recovering abandoned shopping carts.
- 220+ integrations: You can send customers highly personalized emails and SMS messages thanks to integrations with all the ecommerce solutions you use.
Pricing:
Free (up to 250 contacts), or from $20/month.
3. Omnisend
Omnisend is an ecommerce email marketing and SMS platform. This tool allows you to level up your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.
Main features:
- Multiple channels: Provide your customers with a consistent, personalized experience by reaching them on their preferred messaging channels (whether that involves email, SMS, or both).
- Pre-built workflows: You can get your abandoned cart recovery campaigns up and running in minutes using their pre-built workflows. Any adjustments you need to make are easy to do in the drag & drop editor.
- A/B testing: Test to see which channels, incentives, and subject lines convert best.
Pricing:
Free (up to 250 contacts), or from $16/month.
4. CartStack
CartStack is another email marketing solution that helps take your abandoned cart retargeting strategies to the next level by sending different types of messages to buyers at different stages of your funnel.
Main features:
- Personalization: CartStack saves your shoppers’ abandoned cart items and uses them to create targeted messages in your reminder emails.
- Built-in automation: Once you choose one of the ready-to-use templates and set your timer, your cart recovery emails will go out automatically.
- Zapier Integration: This integration allows you to grow your email list with CartStack-captured leads.
Pricing:
Free 14-day trial. Then, from $29/month.
5. OptinMonster
OptinMonster is a popup tool that helps ecommerce businesses turn their website traffic into subscribers and increase sales.
Main features:
- Drag and drop form builder: Customize all your cart abandonment popups with their easy-to-use drag and drop builder.
- Multiple types of lead forms: Choose between classic popups, floating bars, fullscreen overlays, and slide-ins.
- Page-level targeting: Hyper-segment your visitors using OptinMonster’s targeting and segmentation rules.
Pricing:
From $21/month, but exit-intent technology is only available with the Pro plan, which costs $73/month.
6. Privy
Privy is an ecommerce marketing platform that allows you to create popups and send automated email marketing messages to your new subscribers and customers, including cart abandonment emails.
Main benefits:
- Drag and drop editor: Privy’s editor makes it easy to design and send emails in minutes. You can even save your designs and use them as templates later.
- Automatic coupon reminders: Send coupon reminder emails to notify customers that their codes are expiring and encourage them to use them soon.
Pricing:
Free (up to 100 contacts), or from $45/month.
7. Drip
Drip is an all-in-one marketing automation tool that helps recover abandoned carts, create email and SMS workflows, and send personalized messages to subscribers.
Main benefits:
- Dynamic segmentation: Dive deep into who your customers are and how they shop, so you can serve up dynamically personalized content that speaks to them as individuals.
- Pre-built workflows: Create automated welcome series, abandoned cart emails, and post-purchase sequences using Drip’s point-and-click visual workflow builder.
Pricing:
Free 14-day trial. Then, from $39/month.
8. CartBounty
CartBounty is a dedicated shopping cart abandonment software that’s only available for WooCommerce stores.
Main benefits:
- Live shopping cart monitoring: CartBounty saves and displays all shopping cart activity from the moment a product is added to the cart.
- Integrations: Send email reminders using WordPress, ActiveCampaign, GetResponse, or MailChimp.
Pricing:
Free, or from $78/month.
9. Nosto
Nosto is an AI-driven personalization platform that helps businesses create customized shopping experiences, including abandoned cart recovery campaigns. By analyzing customer behavior, Nosto can deliver tailored recommendations that encourage shoppers to return and complete their purchases.
Main benefits:
- AI-driven personalization: Nosto uses machine learning to analyze customer behavior and deliver personalized product recommendations that increase the likelihood of conversion.
- Dynamic content: Nosto allows you to create dynamic content that adapts to each visitor’s preferences, ensuring that your messages are always relevant and engaging.
- Product recommendations: Nosto’s product recommendation engine suggests items that customers are most likely to purchase, helping you increase average order value and reduce cart abandonment.
Pricing:
Custom pricing based on the size and needs of your business.
10. Yieldify
Yieldify specializes in delivering personalized experiences across the entire customer journey, with a focus on cart abandonment solutions. Its tools include email campaigns and on-site messaging designed to re-engage your website traffic when they’re most likely to convert.
Main benefits:
- Journey orchestration: Yieldify’s platform allows you to create personalized experiences at every stage of the customer journey, helping you reduce cart abandonment and increase conversions.
- Personalization engine: Yieldify’s powerful personalization engine tailors your messages to each visitor, increasing their relevance and effectiveness.
- On-site messaging: Yieldify’s on-site messaging tools allow you to engage customers with targeted offers and reminders, encouraging them to complete their purchases.
Pricing:
Custom pricing is available upon request.
11. Justuno
Justuno is a conversion rate optimization tool that includes powerful exit-intent technology to help reduce cart abandonment. It offers a suite of tools designed to capture and convert visitors who are about to leave your site.
Main benefits:
- AI-driven analytics: Justuno’s analytics tools provide deep insights into visitor behavior, helping you optimize your campaigns for better results.
- Personalization: Justuno allows you to create personalized experiences for each visitor, increasing the likelihood that they’ll complete their purchase.
- Cross-channel marketing: Justuno supports multiple marketing channels, ensuring that your messages reach customers wherever they are.
Pricing:
Plans start at $39/month.
How to choose the right tool for your business?
Selecting the right shopping cart abandonment tool depends on several factors, including the size of your business, your target audience, and your marketing goals.
Here are some things to consider when evaluating your options:
1. Integration compatibility
How well does the cart abandonment tool integrate with your ecommerce platform? Easy integration means quicker setup and fewer technical headaches, allowing you to start recovering abandoned carts in your ecommerce store quickly.
2. Essential features
Evaluate what each tool provides and how those features align with your business needs. Key features to look for include automated emails, personalized offers, exit-intent popups, and advanced analytics.
Consider what your business requires to effectively re-engage customers and choose a tool that offers those capabilities.
3. User-friendliness
Opt for tools that offer intuitive interfaces and clear instructions so your team can quickly adapt and start using the tool effectively.
A user-friendly tool allows you to focus on optimizing your shopping cart abandonment strategies rather than grappling with technical challenges.
4. Cost and budget alignment
Lastly, consider the cost of the tool and whether it fits within your budget. While it might be tempting to choose the most feature-rich tool, it’s important to balance functionality with affordability.
Ensure that the tool provides good value for the price and that it aligns with your budgetary constraints, especially if you’re a small business or just starting out.
Wrapping up
Reducing shopping cart abandonment doesn’t have to be hard if you use the right strategies and tools.
In this guide, we’ve covered the top tech options that can effectively recover lost sales and turn abandoned carts into completed purchases. Hopefully, you’ve found the perfect solution for your business!
Remember, the key is to choose a tool that aligns with your specific needs and to continually optimize your approach.
If you’re looking for the perfect ally in this journey, create your free OptiMonk account today and tackle shopping cart abandonment like a pro with exit-intent popups!
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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