13 Lead Generation Forms That Capture More Leads Instantly

Barbara Bartucz
October 9, 2024
Conversion
6 min read

Capturing leads is no small task. Visitors are often protective of their personal information, so convincing them to hand over an email address or phone number takes a bit of finesse.

That’s where optimized lead gen forms come in.

These little powerhouses are designed to collect important contact details, serving as the gateway to building a strong contact list—and, ultimately, growing your business.

But here’s the thing: not all lead forms are created equal. Some do the job, and some really do the job.

In this article, we’ll explore 13 lead generation form examples that are effective and designed to instantly capture more leads.

Let’s jump in!

What is a lead generation form?

A lead generation form (also known as a lead form or web form) is a tool used to collect contact info from visitors, either through a popup or embedded directly into a website or landing page.

This form can be as simple as asking for an email address or as detailed as a full questionnaire, depending on what you’re offering in return.

Whether it’s a discount, a free guide, or a special offer, the goal is to give your potential lead something valuable enough that they’re willing to share their information with you.

What makes a lead generation form effective?

Now, let’s take a look at what goes into a lead generation form that converts those potential customers.

1. Clear, concise copy

When it comes to copy for lead generation forms, simplicity is key. For instance, a form with a clear, engaging headline can significantly improve conversions. You’re asking visitors for their personal information—make sure your message is direct and to the point.

Avoid industry jargon and overwhelming paragraphs. Instead, use concise language that resonates with your audience.

For example, instead of saying, “Submit your details for our newsletter,” try something more engaging like, “Get free tips straight to your inbox.”

2. Mobile optimization

We live in a mobile-first world. If your form isn’t optimized for mobile devices, you’re likely losing leads.

A good lead generation form adjusts to any screen size, ensuring users can easily fill it out on their phones without zooming or scrolling.

Test how your lead gen form looks and functions on different devices to guarantee a smooth experience.

3. Minimalism

Less is more when it comes to form fields. Asking for too much upfront can scare people away.

Stick to the essentials in your form fields, like name and email, and save the additional questions for later down the road.

Once someone is in your funnel, you’ll have more opportunities to gather the details you need.

4. Engaging design

A visually appealing online form is more likely to grab attention. Using a customizable lead generation form template can help ensure your form is both visually appealing and user-friendly.

Use whitespace to make the form easy to read, select clear fonts, and use a clean layout to guide the user’s eye. Don’t be afraid to experiment with colors and images, but do keep it professional and aligned with your brand.

5. Actionable CTA

Your call-to-action (CTA) button can make or break your lead gen form.

“Submit” might be a classic, but it’s not exactly inspiring. Instead, go for something actionable like “Send My Discount,” “Get My Free Guide,” or “Claim My Offer.”

Make it crystal clear what your visitors are getting and why they should click.

13 lead generation form examples to inspire you

Now that we’ve covered the best practices, let’s dive into 13 lead generation form examples that capture new leads left and right.

1. Back 2 Basics Golf

Back 2 Basics Golf’s lead generation form goes straight to the point with a first-order discount offer.

This form example demonstrates how a straightforward call-to-action can lead to higher conversions. Their form features a clear CTA: “Send My Discount.” It’s simple, but that’s what makes it effective.

The visitor knows exactly what they’re getting—no fluff, just value. This no-nonsense approach appeals to busy shoppers who don’t want to jump through hoops to get a deal.

2. Mingle Mobile

Mingle Mobile takes a creative approach with a simple online quiz format. This online form captures leads through a creative, engaging quiz-style design.

The first step grabs attention with a massive 80% off, and once the visitor is hooked, the form asks for their email and SMS details to claim the discount. The call-to-action, “Claim My Discount Now,” is direct and action-oriented, making it hard to resist.

This method effectively captures leads for both SMS and email marketing campaigns.

3. Mira Fertility Shop

If you’re creating lead generation forms, take notes from this example by Mira Fertility Shop. Gamified lead generation forms like this one can significantly increase user engagement and lead capture rates.

The online store spices up its lead generation with a gamified “Spin the Wheel” popup. The appeal here is the element of fun—you’re not just signing up; you’re potentially winning something.

By adding a playful experience to their lead generation process, they keep visitors engaged, and who wouldn’t be tempted by the possibility of a free gift? It’s a smart tactic that turns lead capture into entertainment.

4. Bulldog Gear

Bulldog Gear’s lead generation form offers a classic incentive: 10% off for signing up. However, what sets them apart is their clean, attractive design that draws attention to the form without overwhelming the user.

Along with the discount, they promise exclusive offers and training tips, adding value beyond just the immediate sale. This lead generation form checks all the boxes—simple, visually appealing, and offering something extra.

5. Mueller Rifle Scopes

Mueller Rifle Scopes uses the “spin-the-wheel” method, but with a twist: a guaranteed win. This form example shows how adding a guaranteed win can make the form irresistible to visitors.

For added personality, they include a humorous opt-out option that says, “No thanks, I’d rather pay full price.”

It’s a small touch, but it adds charm and encourages potential customers to rethink leaving without signing up.

6. Party in a Paint Box

Party in a Paint Box’s lead generation form taps into a powerful psychological trigger with their “mystery discount” offer. This lead gen form uses curiosity to drive lead submissions, making it highly effective. People are naturally curious, and the chance to unlock a surprise discount can be irresistible.

By building intrigue, this form nudges visitors to fill it out just to satisfy that curiosity.

It’s a great example of how you can generate leads by turning a standard discount into something more engaging.

7. Our Cow

Our Cow sweetens the deal with a giveaway: sign up for the newsletter and enter to win a $200 package. High-value incentives like this one can make lead generation forms highly effective at capturing leads.

This offer is a true win-win—the possibility of a big reward entices visitors, and the brand grows their email list.

Prizes like this one can drive significant engagement, especially when the entry requirement is as simple as an email sign-up.

8. Shot of Art Studio

Shot of Art Studio’s lead generation form stands out with its bright, colorful design that practically jumps off the screen. A vibrant lead generation form template can help ensure your form stands out and captures attention.

While the offer is a standard 10% off the first order, the vibrant design ensures visitors notice it. This is proof that a splash of color and creativity can be just as important as the offer itself when it comes to grabbing attention.

9. World of Luxury

World of Luxury leads with visuals. This form example shows how using high-quality visuals can attract luxury-seeking customers. By featuring eye-catching product photos and promising exclusive deals, this form appeals to the desire for luxury and exclusivity.

It doesn’t just ask for an email; it invites visitors into a world of premium products and special offers, making them feel like they’re gaining access to something special.

10. The Oodie

The Oodie combines two smart tactics: a two-step quiz and a discount. The quiz makes it easy for visitors to get started, and by the time they’re asked for their email, they’re already invested.

This approach also helps The Oodie segment its audience for personalized product recommendations later. The added 10% off at the end is the cherry on top, providing an immediate reward for participation.

11. Hamilton&Adams

Hamilton & Adams uses a countdown timer to create a sense of urgency. Urgency-driven lead generation forms like this one can significantly increase conversions.

Their offer is only available for 24 hours, triggering FOMO (fear of missing out) in visitors. The ticking clock pushes people to act fast, ensuring that they don’t put off signing up and potentially miss out on the deal.

It’s a simple yet powerful way to increase conversions.

12. OYO Skincare

A playful lead generation form template can help engage users and generate leads effectively. OYO Skincare’s form stands out for its playful, conversational copy. With phrases like “Admit it, you love a good deal,” the form speaks directly to the website visitors’ inner bargain hunter.

What’s more, the actual deal is kept a mystery until the visitor opts in, adding an element of surprise that keeps the user intrigued and engaged.

13. Nexus Sports Nutrition

Nexus Sports Nutrition also uses a mystery discount to capture leads, but what makes their form so effective is the simplicity of the action required: just enter your email to “unlock” the offer. This form example shows how simplicity and mystery can drive higher engagement and sign-ups.

This sense of mystery combined with an easy-to-complete form led to higher engagement and a significant increase in sign-ups. Sometimes, less really is more.

FAQ

What is the role of a lead generation form in the sales process?

Lead generation forms collect information that helps businesses identify and qualify potential leads. Once collected, the sales team can follow up with these leads through email or phone calls to further engage them and move them down the sales funnel.

What is a lead magnet in lead generation forms?

A lead magnet is a free offer that businesses give to website visitors in exchange for their contact details. Common lead magnets include eBooks, checklists, discount codes, or free trials. These incentives encourage users to fill out the lead generation form.

What fields should a lead generation form include?

A basic lead generation form typically includes form fields for the visitor’s name, email address, and sometimes phone number. Depending on the business needs, forms may also include fields for job title, company name, or company size. The key is to keep it simple—only ask for what you need to start the customer journey.

Wrapping up

Lead generation forms might seem simple, but they can have a huge impact on your conversion rates when done right. The key is to make them engaging, concise, and irresistible to your target audience.

Whether it’s through a mystery discount, an exclusive offer, or a gamified experience, these 13 examples show that a little creativity can go a long way.

So, which one will you try first? Create your free OptiMonk account, and start generating leads effectively!

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Written by

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.

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