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Tag: TOFU

16 Awesome Welcome Email Examples & How to Write Welcome Emails

16 Awesome Welcome Email Examples & How to Write Welcome Emails

Posted on August 24, 2022 (January 27, 2023) by Nikolett Lorincz

Check out 16 great welcome email examples, then we’ll discuss how to put together an effective welcome message. […]

Read More

Posted in Marketing
Casper Marketing Breakdown: How Casper Took The Mattress Industry By Storm And Reached a $1.1 Billion Valuation

Casper Marketing Breakdown: How Casper Took The Mattress Industry By Storm And Reached a $1.1 Billion Valuation

Posted on August 16, 2022 (May 31, 2023) by Nikolett Lorincz

In this breakdown, we’ll cover the Casper marketing strategy and analyze how they convinced people to purchase mattresses online. […]

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Posted in Marketing Breakdowns
Glossier Marketing Breakdown: How This Beauty Brand Became a $1.2 Billion Company

Glossier Marketing Breakdown: How This Beauty Brand Became a $1.2 Billion Company

Posted on August 2, 2022 (July 9, 2024) by Nikolett Lorincz

In this deep dive marketing breakdown, we’ll cover the Glossier marketing strategy and what makes them different from other beauty brands. […]

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Posted in Marketing Breakdowns
Gender Differences in Advertising Between Men and Women: Do Gendered Advertisements Help or Hurt?

Gender Differences in Advertising Between Men and Women: Do Gendered Advertisements Help or Hurt?

Posted on August 1, 2022 (April 17, 2025) by Nikolett Lorincz

In this article, we’ll take a look at how you can create marketing campaigns that aren’t based on gender differences. […]

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Posted in Marketing
8 Most Important Google Analytics Reports for Ecommerce

8 Most Important Google Analytics Reports for Ecommerce

Posted on July 28, 2022 (February 6, 2024) by OptiMonk

In this article, we’ve rounded up the 8 most important ecommerce analytics reports you’ll want to check out as an online store. […]

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Posted in Ecommerce
8 DTC Marketing Strategies and Examples to Inspire Your Own

8 DTC Marketing Strategies and Examples to Inspire Your Own

Posted on July 14, 2022 (September 24, 2024) by OptiMonk

In this article, we’ll highlight the main ingredients behind the recent successes of DTC marketing strategies and share some examples. […]

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Posted in Marketing
5 Strategic Mistakes DTC Brands Make

5 Strategic Mistakes DTC Brands Make

Posted on July 12, 2022 (January 27, 2023) by Csaba Zajdo

In this article, we’ll discuss where D2C brands make their biggest strategic mistakes with their marketing efforts! […]

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Posted in Ecommerce
The 18 Best Marketing Books You Need to Read

The 18 Best Marketing Books You Need to Read in 2025

Posted on June 15, 2022 (December 3, 2024) by Nikolett Lorincz

Explore the best marketing books with us: Read the varied experiences of the best in the field and apply those learnings in your own business. […]

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Posted in Marketing
The 140+ Best Email Subject Lines of All Time

The 140+ Best Email Subject Lines of All Time

Posted on June 2, 2022 (March 28, 2024) by Nikolett Lorincz

In this blog post, we’ll share over 140 of the best email subject line examples that you can use as inspiration for your own marketing emails. […]

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Posted in Marketing
Popup Strategies for Each Step of the Ecommerce Sales Funnel (With Examples & Templates)

Popup Strategies for Each Step of the Ecommerce Sales Funnel (With Examples & Templates)

Posted on May 19, 2022 (October 31, 2024) by Nikolett Lorincz

In this article, we’ll show you how to use popups to move customers through the ecommerce sales funnel. […]

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Posted in Ecommerce

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