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Top 9 Optimizely Alternatives for A/B Testing and Conversion Rate Optimization
-
Nikolett Lorincz
- Personalization
- 6 min read
Table of Contents
Both small businesses and enterprise companies need to make sure they have the right website optimization tool. If you aren’t able to rely on a powerful tool, you’ll find it difficult to run experiments and make the right decisions.
Many online stores use Optimizely for A/B testing and multivariate testing. However, there are alternative solutions if you think that Optimizely isn’t meeting your needs.
In this article, we’ll cover the 9 best (and most affordable) Optimizely alternatives.
Let’s get started!
Why you might need an Optimizely alternative?
While Optimizely is undeniably a powerful platform for website optimization, it does have some downsides that should be considered.
One notable drawback is its relatively high price point, which can make it less accessible for small and medium-sized businesses. This limits the ability of these organizations to take advantage of the platform’s benefits.
Furthermore, the cost of Optimizely may outweigh the potential return on investment for some companies. This financial misalignment can be a significant drawback, especially for businesses operating on tight budgets or those looking for more cost-effective alternatives without compromising on functionality.
Another downside is the fact that there are now numerous alternatives to Optimizely that offer similar, if not more advanced, features at a significantly lower cost.
For companies exploring Optimizely alternatives, it’s imperative to assess not only the pricing structure but also the comprehensive set of features each alternative brings to the table.
What are the best Optimizely alternatives for website optimization?
Now that we’ve highlighted some key reasons to explore other options, let’s delve into the best Optimizely alternatives that offer both cost-effectiveness and robust functionality.
1. OptiMonk
OptiMonk is one of the best Optimizely alternatives on the internet today as a premier conversion rate optimization tool packed full of personalization features, A/B testing capabilities, and popups. You can create a fully personalized customer journey for each of your site visitors.
OptiMonk is a favorite among ecommerce marketers and agencies looking for quick, affordable solutions to boost the performance of their marketing activities.
Key feature #1: A/B testing and AI-powered experimentation
OptiMonk’s A/B testing feature is designed to help you run experiments and A/B tests easily, allowing you to tighten up your conversion funnels. Use a data-driven approach to find the best-converting messages, calls-to-action, and target segments.
Not only can you run A/B tests quickly and easily, but you can also implement multivariate testing and even multi-page testing. These advanced features make it possible to gain data insights about entire sequences of campaigns by tracking how users behave at various points on the customer journey.
You can run tests on every customer touchpoint and optimize all the digital experiences on your site, ensuring more conversions.
For those seeking an intelligent and streamlined approach to A/B testing, OptiMonk’s Smart A/B Testing tool is the perfect choice. The integration of cutting-edge artificial intelligence sets OptiMonk apart, offering a fully automated A/B testing experience for your landing pages.
The platform automates the entire A/B testing process, eliminating the need for manual interventions. This not only saves valuable time for your team but ensures that testing is conducted seamlessly, allowing you to focus on deriving insights and implementing impactful changes.
Key feature #2: 1-to-1 personalization
OptiMonk’s innovative personalization features establish it as one of the best Optimizely alternatives on this list. With features like Dynamic Content, Smart Tags, Dynamic Product Recommendations, and many others, you can adapt your entire site to each individual customer.
OptiMonk also helps you gather the customer data you need to implement one-to-one personalization by creating on-page surveys that collect zero-party data on real users.
Best of all, OptiMonk’s many features for website personalization are all easy to use—everything runs in a visual editor that requires no coding skills whatsoever! You can simply drag and drop the content exactly where you want it.
Key feature #3: Many message types
Unlike many Optimizely alternatives (which tend to specialize in one message type), OptiMonk gives you lots of options so you can pick the type of message that’s right for each campaign you create.
Imagine that you’re creating landing pages for a few different Google ads. You can decide whether to include personalized messaging on the page itself with Dynamic Content or Embedded Content, as a popup, as a sidemessage, or even as a sticky bar.
Key feature #4: Mobile-friendly
Given how popular using mobile apps to shop online has become, you need to make sure that you create a seamless experience no matter what device your visitor is browsing on. All of OptiMonk’s templates are optimized for mobile viewing.
You also have the option to hide certain elements on mobile apps or to use mobile-specific display settings.
Additional features:
- Audience recommendations to help you target the right segments
- Access user analytics, campaign analytics, and true revenue measurement
- Source-based targeting personalizes the experience of users arriving from different sources
- Using the no-code editor, you can customize campaigns without ever needing to involve developers
- Themes help you create campaigns that are visually consistent with the look of your website
- The integration with Klaviyo lists and segments makes it easy to personalize your email marketing campaigns
- OptiMonk’s customer success team is always on call
Pricing: Free plan available. Premium options from $29/month.
G2 score: 4.8/5
2. VWO
VWO Testing is another great Optimizely alternative for website optimization. One of their standout features is A/B testing, which allows users to compare different versions of their website to determine which one performs better. This helps in making data-driven decisions to improve conversion rates.
They also have tools that track how users interact with your ecommerce store, including session recordings, heatmaps, surveys, and user behavior analysis. VWO helps improve a website’s performance through its analytics and optimization features.
The experimentation platform also includes behavioral targeting and a variety of integrations with other tools.
While VWO is considered an awesome A/B testing tool, its personalization capabilities may not be as strong compared to other platforms.
Pricing: Free trial available. Plans start at $199/month.
G2 score: 4.3/5
3. AB Tasty
AB Tasty offers the ability to split test and convert experiences into sales more reliably. With different features for behavioral targeting, real-time data analysis, and campaign performance measurement, this Optimizely alternative can help you test out your new ideas.
If you’re aiming to enhance your website and achieve improved results, AB Tasty is certainly a worthwhile consideration.
Pricing: Plans start at $499/month.
G2 score: 4.5/5
4. Dynamic Yield
Dynamic Yield is a platform that allows you to create, test, and deliver hyper-personalized experiences to your customers. Big companies often find this to be one of the best alternatives to Optimizely because of its flexible development capabilities.
With Dynamic Yield, you can create unique campaigns that set you apart from the competition and drive user engagement.
Pricing: Plans start at $2,000/month.
G2 score: 4.5/5
5. Yieldify
Yieldify is another great Optimizely alternative. It offers users access to personalized overlays, notifications, and recommendations, as well as the ability to A/B test ideas. The user-friendly interface makes it easy for even non-tech-savvy users to set up campaigns without a sweat.
Pricing: Starts at $500/month.
G2 score: 4.7/5
6. Monetate
Monetate uses artificial intelligence to help ecommerce stores understand which messaging, design elements, and offers will resonate with their unique audience. Store and product managers can use Monetate to ensure their website visitors are always seeing relevant content.
You can calculate your campaign performance according to several key metrics and see test results that include insights from Bayesian statistics, measures of statistical significance, and form analytics.
Pricing: Monetate has custom pricing, so you’ll have to contact sales.
G2 score: 4.2/5
7. Split
Split is an advanced and flexible A/B testing platform that ecommerce brands can use to gain deep insights into their website performance. Since even coders can use Split to test out their software, you can be sure you’ll have access to multivariate testing and other advanced tests.
Pricing: Starts at $330/month.
G2 score: 4.7/5
8. Kameleoon
Kameleoon is another great Optimizely alternative.
This A/B testing tool is devoted to website optimization, so online stores can test their messaging with Kameleoon and then be confident about their choices. If you’re worried about your website conversion rate, Kameleoon is a great choice.
Pricing: Get in touch with Kameleoon for pricing information.
G2 score: 4.7/5
9. Crazy Egg
Crazy Egg is an analytics and optimization tool designed for businesses to enhance their website’s performance. It offers a range of features to help marketers understand user behavior and improve user experience.
One of the key features provided by Crazy Egg is heat maps. These visual representations show the areas of a webpage that attract the most attention from users. By analyzing these heat maps, businesses can identify the most engaging elements on their site and optimize accordingly.
Crazy Egg can be considered as a less preferable Optimizely alternative in terms of effectiveness and user experience.
Pricing: Starts at $49 per month when paid annually.
G2 score: 4.2/5
Wrapping up
Ever since Google Optimize was phased out a few months ago, ecommerce sites have been on the hunt for their new website optimization tool. Moving on from Google products like Google Analytics and Google Optimize can be painful, but it can also be an opportunity to find an A/B testing tool that’s perfect for your business.
Everyone who is in ecommerce needs an A/B testing tool that puts them in complete control of their campaigns and conversion funnels.
OptiMonk is the best alternative to Optimizely on this list, and since it’s a freemium product, you can give it a try today!
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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