15 popup examples for effective customer feedback collection

15 popup examples for effective customer feedback collection

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A customer’s feedback – let it be good or bad – can be very useful for your website.

Feedback can provide a wealth of valuable information and help, in some cases, in the decision-making process. The biggest companies have grown so big, in part because they have elicited feedback and have been and continue to be responsive and open to ideas and suggestions provided in the form of feedback, especially when benefits are clear.

Who better to help you improve than your customers?

Besides using customer feedback on their user experience, which is extremely useful to create a much better user experience, you can also ask your users literally anything that peaks your curiosity.

In this article, we’re going to show 15 real-life popup examples used for asking for feedback. Each and every popup/sidebar has advantages and disadvantages; all of which we’re going to share with you. Reading through this list, you will be able to learn what’s working; or has worked for others; and what’s that isn’t so good.

1.Flip.hu

1

What this popup does well:

    • It has a very nice design, which is in line with the website’s aesthetic.
  • There is only one question, so people are more likely to answer.

What could be optimized, or A/B tested:

    • The question itself is too long, it would be worth to test this with a shorter, more simple version, e.g.: Why didn’t you order the Flip package?
  • The color of the button could have greater contrast, so it would be more eye-catching. 

2. Hittedzes.hu

Capture3

What this popup does well:

    • It’s a great idea to ask customers about when they wish to train! This way there is a guarantee that the gym will be full
  • The “Your opinion matters” headline grabs the attention

What could be optimized, or A/B tested:

  • The popup’s style is not congruent with the website. With a few small changes, like a recolor this could be easily fixed

3. Tfsloans.co.uk

3

What this popup does well:

    • It has a unique design, which matches with the website.
  • With one simple question, they learn a lot about where their visitors have heard of them

What could be optimized, or A/B tested:

    • The popup appears right after a visitor arrives on the page, it would be better if it would appear after a few seconds, so visitors would not push the X button automatically. Let our visitors browse and get to know our selection first.
  • By showing the most frequent answers, they would have more people answering the question.

4. Hajoutkell.hu

4

What this popup does well:

    • They use nice, attention grabbing colors.
    • The headline; “your opinion is important to us, please help!” headline grabs the attention.
  • The short, simple text helps in understanding the question and increases the number of answers.

What could be optimized, or A/B tested:

    • Even though the design is nice, it is less fitted to the website’s outlook.
  • Truly, it’s great feedback to know whether the customer has found what they were looking for; it’s worth providing an option where they can tell what else would be of interest to them.

5. Physio-vit.net

5.1

5.2

What this popup does well:

    • It appears right after a purchase when customers are the most involved, hence they are more likely to tell their honest opinions.
    • It fits with the website’s design.
  • The 10% discount acts as an incentive to give feedback.

What could be optimized, or A/B tested:

    • The color of the button could be more contrasting.
  • It’s worth to darken the background behind the popup so your message will be easier to see.

6. Zenmountaingear.com

8

What this sidebar does well:

    • They only ask one question, so the likelihood of answering is higher, that for multiple question styled sidebars.
    • They search for the reason why did the visitor didn’t purchase, which is one of the biggest problems in webshops’ life.
  • Its appearance is a perfect match with the website

What could be optimized, or A/B tested:

    • The color of the sidebar could be more contrasting, to draw the attention.
  • It is worth to change the color of the button too – driving visitors to fill out the form.

7. Cncpart.hu

Capture1

What this popup does well:

    • The sidebar matches with the website’s design.
  • By asking for an email address, their mailing list is growing too.

What could be optimized, or A/B tested:

    • It’s worth to ask a concrete question when gathering feedback. Because this way it is vague; the customer might not know what to give feedback on.
    • When asking for an email address it is good practice to provide an incentive, like a discount, to increase the rate.
  • The description under the headline is worth to be maximum 2 rows long; this lets the visitor find the main points faster.

(Note: Would you like to know more about creating good popups? Click here and download our free eBook. You can learn how you can gather feedback and increase your revenue using onsite messages.)

optimonk jb ebook com - 15 popup examples for effective customer feedback collection

8. Mojshop.rs

10

What this popup does well:

    • It targets the abandoning visitors, who tried to leave the site while shopping. Taking the feedback into account the webshop will be able to reduce the cart abandonment rate.
    • Unique design, which matches the website’s.
    • Short, simple wording, so that customers will understand it faster.
  • The contrasting button helps in making the customers click.

What could be optimized, or A/B tested:

  • The color yellow is attention grabbing, so it’s worth to use in more places, like the headline.

9. Tiendabvc.com

11

What this popup does well:

    • The headline instantly catches the leaving visitors attention: Wait a minute!
  • This popup targets the cart abandoning visitors, so the webshop owner can take on board all the feedback and can reduce cart abandonment.

What could be optimized, or A/B tested:

    • The picture in the background makes the popup foggy, and it doesn’t contributes to the overall purpose of the popup. So we would advise to test out this popup with a different background.
    • For a more cohesive look, it would be advised to use one kind of text alignment (only middle, only left).
  • With a more contrasting button color the click-through rate could be increased.

10. Mygeekgalaxy.com

12

What this popup does well:

    • The “Before you leave…” headline grabs the attention.
  • By asking for an email address, the mailing list is growing simultaneously.

What could be optimized, or A/B tested:

    • The popup inconsistent with the website’s design, this could be corrected with a few modifications.
  • A 10% off discount would increase the likelihood of feedback, because it is a kind of motivation people react well to.

11. Mygeekgalaxy.com

13

What this sidebar does well:

      • It uses attention grabbing colors, but doesn’t disturb the user experience.
      • It asks one of the most important questions in a eCommerce store’s life: Why people aren’t buying?
    • Nice, unique design

What could be optimized, or A/B tested:

  • By displaying the most common answers, more people would give feedback.

12. Viebelles.com

14

What this sidebar does well:

  • They are looking for the reason why did the visitor didn’t purchase, which is one of the biggest problems in an eCommerce store’s life.
  • They use attention grabbing colors.

What could be optimized, or A/B tested:

    • It’s worth to display a sidebar on the left or right side of the screen, so it doesn’t affect user experience.
  • The style of the popup isn’t matching the website, this could be remedied with a few simple changes.

13. Tsfloans.co.uk

15

What this popup does well:

  • Unique design, which matches the website.
  • They target the leaving customers, to be able to improve their service and website.

What could be optimized, or A/B tested:

    • The background picture isn’t matching the content on the popup and it is distracting; it would be better without a picture in the background.
  • When there are options provided to choose from, it is always good to include the “Other” option too.

14. Allinpackages.co.uk

7

What this popup does well:

  • Similarly to the previous one, this also appears after a purchase, when customers are the most engaged and are more likely to share their opinions
  • It shows what can we expect: answer 3 questions.
  • The 10% discount serves as motivation for the customer.

What could be optimized, or A/B tested:

  • It is worth providing more white space on all 4 sides, so that the sidebar’s script will be easier to read.
  • As this message appears after purchase, we don’t disrupt the visitor in anything. So, in this case maybe a popup would yield higher results.
  • It’s worth not to use that much bolded content.

15.  Allinpackaging.hu

6

Why is this sidebar good?

  • Considering that this is the Hungarian version of the previous one, it appears after a purchase, when the customer is most involved to give constructive criticism.
  • It shows what can we expect: answer 3 questions.
  • With a multi-step popup, this questionnaire is much simpler.
  • The 10% discount serves as motivation for the customer.
  • They use white spaces very well, so their sidebar is easy to read.

What could be optimized, or A/B tested:

  • As this message appears after purchase, we don’t disrupt the visitor in anything. So, in this case maybe a popup would yield higher results.
  • There is too much bolded content which makes the sidebar hard to read; it cannot be read properly in 1-2 seconds.

Summary

By asking feedback from your visitors, you give them the opportunity to share what would they change in your site. Next to this you can get answers to why they leave without buying. And onsite messages help us in just that!

In this article, we’ve shown you 15 feedback campaigns – all made by OptiMonk users – to give you practical advice if you’d like to gather feedback yourself.

If you’d like to see more popups, head to our Popup Gallery or click here and create your own.

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3 comments

  1. Lee Wright says:

    Are the examples shown, the ones above or those in other articles, selected based on performance? That is, have these been through extensive A/B testing?

    It’s always interesting to see what other folks are doing, but far more helpful if these are known to deliver outstanding results.

    Thanks for the examples and clarifying how and why they were selected.

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