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- Best A/B Testing Resources: Videos, Blogs, and Tools for Marketers
Best A/B Testing Resources: Videos, Blogs, and Tools for Marketers
-
Barbara Bartucz
- Conversion
- 6 min read
Table of Contents
Ever wonder why some marketing campaigns seem to hit the nail on the head while others miss the mark? The secret often lies in A/B testing.
But diving into A/B testing without the right resources can feel like trying to swim without knowing how to float.
Don’t worry, we’ve got your back!
In this guide, we’ll walk you through the best videos, blogs, and tools that will transform you into an A/B testing pro. Whether you’re new to A/B testing or just want to expand your knowledge on this topic, this article will help.
Are you ready? Let’s jump in!
Introduction to A/B Testing
Before diving into the resources, let’s quickly cover what A/B testing is and why it’s a game-changer for your marketing efforts.
A/B testing (also known as split URL testing) involves comparing two versions of a webpage or app to see which one performs better. This process involves creating two variants, A and B, and then randomly showing these variants to different segments of your audience.
By analyzing how users interact with each version, you can gather valuable data that helps you make informed decisions to optimize the user experience and drive higher conversions.
A/B testing also minimizes the risk of implementing changes to your website by validating these changes on a smaller scale before a full rollout, ensuring that any adjustments lead to positive outcomes.
With A/B testing, you can achieve better results with the same resources, leading to a higher ROI.
13 best educational resources for A/B testing
Ready to see the best resources? Our marketers have already done the heavy lifting, browsing through multiple platforms to uncover the ultimate resources for mastering A/B testing.
Here’s what they found!
1. A/B Testing – Conversion Rate Optimization Course (video)
Curious about the fundamentals of A/B testing? This free video course covers everything from basic concepts to types of A/B tests and statistical significance.
It’s a perfect starting point to get your feet wet. This course will help you understand how A/B testing can significantly improve your conversion rates and overall marketing performance by developing an effective testing process.
Dive into the essentials and build a solid foundation for your A/B testing journey.
2. Crash Course in A/B Testing with Case Study (video)
Want to go deeper into the data science behind A/B testing? This video uses practical case studies to show how to apply statistical methods to real-world scenarios, enhancing the accuracy of your tests and improving the insights you get from them.
Understanding user behavior through qualitative data, such as surveys and usability tests, is crucial for improving the accuracy of A/B tests.
By seeing real-life applications, you’ll gain a better understanding of how to interpret results and make data-driven decisions.
3. A/B Testing and Experimentation for Beginners (Udemy course)
Have no technical expertise? Don’t worry: this beginner-friendly Udemy course walks you through the essentials of A/B testing.
It’s ideal for anyone looking to understand the basics and start implementing tests effectively.
The course covers everything you need to start A/B testing with confidence, including how to design, run, and analyze tests.
Priced at €44.99, it’s a valuable investment for your marketing education.
4. CXL’s A/B testing mastery course
Aiming for expertise? CXL’s comprehensive course dives into advanced topics and strategies.
Significant technical expertise is required to manage complex scenarios and advanced statistical methods, and this course is designed for anyone who wants to handle these complex testing scenarios with confidence.
It will take you from beginner to expert, covering advanced statistical methods, segmentation strategies, and real-world case studies.
Note that it requires a subscription to one of CXL’s paid plans, but the depth of knowledge you’ll gain is worth it.
Learn more about the course here.
5. Understanding A/B Testing Terminology: A Glossary for Marketers (article)
Struggling with the jargon? This glossary is your go-to resource for understanding key terms and concepts in A/B testing.
Clarify your understanding and improve your communication with this essential guide, ensuring that you can talk about A/B testing with confidence and precision.
6. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers (book)
This book by Dan Siroker and Pete Koomen is a must-read. It offers practical advice and insights from industry experts, making it an essential addition to your A/B testing library.
Learn from the pioneers and apply their strategies to your own campaigns with tips on designing effective tests, interpreting results, and optimizing for conversions.
7. You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing (book)
Chris Goward’s book is a comprehensive guide to conversion optimization, focusing heavily on A/B testing.
It’s packed with actionable tips and strategies that you can start using right away.
This book will help you optimize your marketing efforts and improve your results, with chapters on test design, execution, and analysis, as well as case studies from successful campaigns.
8. Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (book)
For a deeper understanding of the scientific principles behind A/B testing, this book by Ron Kohavi, Diane Tang, and Ya Xu is perfect.
It’s ideal for those wanting to get an in-depth grasp of both theory and application.
Master the science of A/B testing with this detailed guide, which covers everything from hypothesis generation to result interpretation.
9. What is A/B Testing? A Complete Guide With Examples (article)
Looking for a more comprehensive guide? This article covers everything you need to know about A/B testing, from basics to advanced tips.
It’s thorough and practical, providing you with a complete understanding and actionable insights.
Learn how to implement A/B testing in your existing systems and marketing strategy and see real-world examples that demonstrate its effectiveness.
10. What Elements to A/B Test on Your Website (article)
Not sure what to test? This article outlines the key elements of your website to A/B test for maximum impact.
It’s a great resource to help prioritize your testing efforts and ensure you’re focusing on the most critical areas on a landing page such as headlines, call-to-action buttons, and images.
By understanding which elements to test, you can make decisions that drive better results.
11. 6 Examples of AB Testing From Real Businesses (article)
Need inspiration? Want to see some real-world examples of A/B tests from various businesses? This article provides valuable insights into effective testing strategies from real businesses.
Learn from the successes and challenges of others to refine your own approach.
These case studies will show you how A/B testing has helped other companies improve their conversion rates and overall marketing performance.
12. Top 15 A/B Testing Tools in 2024 (article)
Wondering which existing A/B testing tools to use? This article rounds up the best A/B testing tools available this year, helping you choose the right one for your needs.
Stay ahead of the curve with the latest and most effective testing tools on the market, each offering unique features and capabilities to enhance your testing efforts.
13. A/B Testing vs Multivariate Testing (video)
Confused about the difference between A/B and multivariate testing?
This free video breaks it down and explains when to use each type of test. By understanding the distinctions between them and the best uses for each testing method, you’ll be able to enhance your strategy, optimize your experiments, and achieve better results.
5 best AB testing tools in 2024
Want to put all that knowledge into action? Let’s see the 5 best A/B testing tools you can use to optimize your website and skyrocket conversions!
1. OptiMonk
OptiMonk is a conversion optimization tool with powerful A/B testing capabilities that boasts a flat learning curve, making it perfect for ecommerce marketers of all technical backgrounds.
Its user-friendly visual editor lets you experiment with different landing page variations without needing to code. Drag, drop, and see what clicks with your audience—it’s that easy.
The intuitive interface ensures a smooth setup process.
Clear labels and helpful guidance make everything crystal clear. Plus, launching tests doesn’t require IT expertise, saving you valuable time and resources.
Key features:
- Visual editor: Test landing page variations without coding skills. Easily optimize your pages to enhance user engagement and drive conversions.
- Targeting: Create segments based on traffic source, device type, visitor type, and more, ensuring relevant and actionable test results.
- Analytics: Track revenue, orders, and custom metrics to gauge test effectiveness. Make data-driven decisions to refine your campaigns.
- Pricing: Free plan available. Paid plans start at $39/month.
For more details, visit our A/B Testing page.
2. Optimizely
Optimizely is a robust A/B testing platform that supports your entire marketing lifecycle.
It offers collaborative workspaces that facilitate teamwork on hypothesis creation and test variations. Optimizely’s feature experimentation capabilities allow teams to build hybrid experiments and use web-based data for targeting, analytics, and activation in server-side tests.
Key features:
- Collaboration: Shared workspaces for collaborative hypothesis creation and test variation.
- User-friendly editor: Easily target and preview changes on any web page element.
- Speedy execution: Quickly adjust traffic to top-performing variations for fast, statistically sound results.
- Pricing: Request a quote from the sales team.
3. VWO
VWO (Visual Website Optimizer) provides an all-in-one web experimentation platform. It features both a visual editor for quick, intuitive changes and a code editor for more sophisticated modifications.
VWO also integrates with customer data platforms, enabling you to launch highly personalized multichannel campaigns.
Key features:
- Visual and code editor: Swift edits through an intuitive visual editor or sophisticated changes using the code editor.
- Fast, secure, and private: High performance with robust data protection.
- Integration with external sources: Integrates with external data sources for added precision.
- Pricing: Free plan available. Paid plans start at $190/month.
4. Adobe Target
Adobe Target leverages AI to deliver personalized experiences, making it a powerful tool for marketers looking to optimize customer interactions.
It’s designed for ease-of-use, with simple test setups that allow you to obtain quick insights. Server-side testing is crucial for technically savvy organizations and offers advantages in accommodating security-conscious clients.
Key features:
- Mass personalization: Scales omnichannel personalization efficiently.
- Ease-of-use: Easy integration and simple test setup and execution for quick insights.
- AI-driven personalization: Apply AI to personalize experiences for each visitor.
- Pricing: Request a quote from the sales team.
5. AB Tasty
AB Tasty is a digital experience optimization platform that combines advanced testing capabilities with simple, user-friendly tools. It also excels at optimizing user experiences and conducting tests within mobile apps.
Key features:
- Variety of testing options: Run A/B tests, split tests, multivariate tests, and more.
- Intuitive interface: User-friendly design for impactful experience creation.
- Custom widgets: Create dynamic widgets to capture user attention.
- Pricing: Request a quote from the sales team.
FAQ
Which one is the best tool for A/B testing?
There’s no single “best” tool, as it depends on your specific needs. Here’s a breakdown of popular options:
- OptiMonk: Ecommerce friendly testing tool that boasts a flat learning curve with a visual editor and advanced targeting options, perfect for non-coders.
- Optimizely: Comprehensive testing powerhouse, ideal for complex testing scenarios with features like collaborative tools for team projects.
- VWO: With both visual and code editors, strong data protection for security-conscious users, and external integrations for connecting with other marketing platforms, this tool has plenty of flexibility.
How to run A/B testing?
- Pick your tool: Choose from the testing tools mentioned above, like OptiMonk, VWO, or Optimizely, based on your needs.
- Craft variations: Create different versions of your webpage, each with one significant change you want to test (e.g., headline or call-to-action button).
- Split your audience: The A/B testing tool will randomly divide your website visitors into the groups that will see each variation.
- Run the test: Launch the A/B test and let it gather data for a statistically significant period.
- Analyze the results: The tool will compare metrics like conversion rates and user engagement to see which variation performed better.
- Implement the winner: Make the winning variation the permanent version of your webpage.
What are some tools to track user behavior?
Understanding user behavior is crucial for crafting effective A/B tests. Here are some popular tools:
- Google Analytics: The free giant tracks user demographics, traffic sources, and website interactions to give you a broad picture of user behavior.
- Hotjar: This tool lets you visualize user journeys, providing heatmaps to see where users click, session recordings to observe user interactions, and surveys to gather direct feedback.
- Crazy Egg: Another option for viewing user actions visually, Crazy Egg offers heatmaps to see where users focus attention, scroll maps to understand how far they scroll down the page, and user recordings to witness their actions firsthand.
What happened to Google Optimize?
Google Optimize, Google’s tool for A/B testing and personalization, was discontinued on September 30, 2023. Google decided to sunset the service to focus on integrating experimentation into their broader suite of tools within Google Analytics 4 (GA4). For the best Google Optimize alternatives, check out this article.
Wrapping up
When done right, A/B testing can be an incredibly powerful ally.
We trust that these resources have sharpened your A/B testing edge. Now it’s time to choose your weapon from the arsenal of testing tools and launch your optimization crusade.
Ready to watch your marketing efforts soar to new heights? Start testing today!
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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