A Collection of The Best Popup Examples Ever: 20+ Real-Life Popups

Barbara Bartucz
November 12, 2025
Marketing

Summarize this blog post by:

Ready to get inspired by some amazing popups? Want to check out the best ones across different categories? We’ve done the hard work for you.

In this article, we’ll showcase:

23 of the top popup examples
What makes each of them unique
Tips on how to create your own successful popups

Whether your goal is to reduce cart abandonment, expand your email list, or increase sales, these popups are sure to inspire and take your marketing to the next level.

Let’s jump in!

What are website popups?

First, let’s cover the basics and define what website popups are.

A website popup is an overlay that appears on top of your website’s main content. Its main goal is to grab the user’s attention and deliver important information, promotions, or calls to action.

Website popups are highly versatile and can serve multiple purposes, including:

Collecting email subscribers
Promoting special offers
Alerting users to important updates

20+ best website pop-up examples to inspire you

Now, let’s look at some of the best website pop-up examples on the internet.

1. Vegetology’s January special popup

Offering a discount for new visitors but not achieving the results you want?

Instead of providing a boring 10% off, consider introducing an “exclusive discount” like Vegetology did.

They also increased the sense of urgency by incorporating the current month into the headline (“January special”). They did this with our Smart Tags feature, which means that the text is automatically updated each month.

With this strategy, they nearly doubled their average signup rate.

2. Lammle’s exit intent pop-up

Lammle’s implemented an exit popups strategy featuring their most popular products. This effective approach encourages visitors to explore further, keeping them engaged as they browse and discover more items.

By strategically showcasing relevant product recommendations through exit popups, Lammle’s achieved a notable 23.5% increase in revenue from visitors to their product pages.

Looking to create popup campaigns that work? These website popup templates are going to put you in the fast lane:

3. Hiut Denim Co.’s email opt-in

Hiut Denim Co., a fashion brand, uses a popup to gather email subscribers by offering a 10% discount for those who join their “iconic newsletter.”

This is a simple example, but it’s a great one, especially for ecommerce sites. Take a look at the “I’m in” call-to-action (CTA), which packs more punch than a generic “Subscribe now.”

4. Macguire Shoes’ email popup

Macguire Shoes elevated their email sign-up popups to a new level: instead of simply providing a 10% discount code, they also offer exclusive access to sample sales and other special events.

This serves as a powerful marketing strategy, creating a sense of exclusivity and capturing the attention of visitors who want to feel special.

Also, note the creative photo on the popup, which shows the product itself, and how they address the visitor with a friendly “Hi there!” headline.

5. Adored Vintage’s VIP list popup

Prioritizing the creation of a unique and special experience for visitors, Adored Vintage included this concept in its marketing strategy. In this popup example, the brand strategically frames their email list, inviting users to join a “VIP List.”

This entices visitors to become part of an exclusive group, where they not only enjoy a discount on their initial purchase but also receive personalized content tailored to their preferences.

6. SolaGarden’s discount popup

SolaGarden’s pop-up leverages Jason K. Williamson’s Trojan Horse method, an ideal strategy for simultaneously growing your email and SMS lists. Despite the common belief that gathering both email and SMS contacts may hinder conversions, this method ensures success.

Simply request the visitor’s email first, then entice them with an additional incentive in exchange for their phone number. Depending on the discount offered, you can convert 30-80% of email subscribers into SMS subscribers!

Build your own Trojan Horse popup with these templates:

7. Craft Sportswear NA’s SMS popup

SMS marketing is often deemed more effective than email marketing due to its higher open and click-through rates. Many websites use this strategy to grow their contact lists, and Craft Sportswear serves as a notable example.

This popup was displayed to website visitors who had already subscribed to Craft Sportswear’s email list. Since these customers were already involved in Craft Sportswear’s marketing, there was a higher likelihood that they would also opt to join the SMS list.

Instead of offering a percentage discount, they provide a specific amount in exchange for the user’s phone number. Additionally, they pledge exclusive deals delivered directly to the visitor’s phone.

8. Goodfair’s email popup

Goodfair employs an innovative approach by integrating a significant discount offer with a larger commitment to promoting conscientious fashion choices.

This strategy not only resonates strongly with their brand voice but also effectively caters to the preferences and values of their specific target audience.

9. Kirrin Finch’s email popup

You can easily enhance the impact of your popups by incorporating a chance for visitors to win something.

You can employ a simple popup form, similar to Kirrin Finch’s welcome popup, to play into people’s natural inclination to try their luck at winning something.

By providing the chance to win a gift card alongside a guaranteed 10% discount, you can effectively generate leads and engage your audience.

10. BlendJet’s New Year’s sale popup

If you’re running a seasonal sale and aiming to boost your lead generation efforts, take inspiration from BlendJet’s unique and eye-catching popup design for their New Year’s sale.

Diverging from a conventional approach, they opted for a visually striking design using a round shape and bold colors that still align with their brand identity. This distinctive approach not only captivates attention but also contributes to their overall brand image.

11. Crown & Paw’s email popup

If you’re struggling with low popup conversion rates, similar to Crown & Paw’s, or if you want to learn more about your subscribers, consider adopting their popup strategy.

Start by offering a tempting deal that’s too good to resist.

Next, ask a few questions to learn more about them.

Finally, as the last step, reveal the coupon code along with some personalized product recommendations.

12. Bukvybag’s product recommendation popup

Bukvybag provides a good example of an effective exit-intent popup. Rather than offering discounts, they employed a different strategy: showcasing their best-selling products on an exit-intent popup.

This approach encourages product discovery and helps reduce the bounce rate.

13. MotionGrey’s email popup

If you’re struggling to generate leads, ensure that your popup provides something valuable for product-aware website visitors. These individuals are already familiar with your products and may just need a final nudge to make a purchase.

Take a cue from MotionGrey, which offered a 10% discount to this audience.

14. Rothy’s alert popup

Pop-ups are also a great way of communicating important information about your online store.

Check out Rothy’s alert popup example, where they inform the visitor about an important update. Although the popup is mainly informative, they can still build their list by promising to let subscribers know when they’ll be open again.

15. The Oodie’s email popup

This popup example from The Oodie capitalizes on people’s natural curiosity by keeping the discount a mystery until they unlock it by providing their email address.

Another clever element is the inclusion of the phrase “No thanks, I’d rather pay full price,” adding an enticing touch to their offer.

16. Urban Outfitters’ discount popup

Urban Outfitters uses a simple 10% off welcome popup for generating leads. They grab the visitor’s attention by using contrasting colors, so it’s really hard to miss for new website visitors.

17. Beis Travel’s email popup

Beis Travel gives us a great example of a simple but eye-catching popup. Take a look at how they displayed their products in the popup and how they aligned their message “Unlock 15% off” with the CTA button, which says “Unlock offer.”

18. Bubble Skincare’s welcome popup

Bubble Skincare does two things in their popup: first, they showcase diversity using vibrant colors, creating a striking contrast with the background.

Additionally, they promote their email list as an exclusive club, which is a savvy marketing move, tapping into our natural inclination for a bit of exclusivity.

19. Caraway’s free shipping popup

Caraway employs a full-screen popup to highlight their offering free shipping promotion. In the world of online shopping, free shipping is a powerful incentive, making it essential to showcase it prominently.

Their popup not only features a range of products but also asks visitors, “When Is Your Birthday?” This additional detail allows Caraway to send personalized promotional offers on customers’ birthdays.

If you want to promote your offers using a fullscreen popup, try these templates:

20. Glossier’s newsletter popup

Glossier’s popup provides another effective illustration of aligning your popup with your brand. It’s not just about using suggestive language; take a look at their call-to-action (CTA) that reads “I’m in” instead of the typical “Sign up” or “Subscribe now.”

Additionally, Glossier adds a touch of emojis to their popup, signaling that if your brand has a laid-back and friendly tone, incorporating that into your own popups could be a great idea to engage potential customers.

21. Sassy Scents’ fullscreen popup

Sassy Scents knows how to capture attention with their full-screen takeover popup that covers the entire screen for maximum impact.

This multi-step popup starts with a simple yes-no question, engaging first-time visitors right away and making them feel involved. By clicking “yes,” users unlock the next step, where they have to share their email address to get the 10% discount.

The clean, bold design of this popup example, combined with the multi-step approach, creates a smooth user experience while encouraging conversions and boosting user engagement.

22. Nexus Nutrition’s mystery discount popup

Nexus Nutrition takes a fun and engaging approach with their website popup. The pop-up design is visually appealing, featuring an image of their best-selling product to draw attention.

Instead of revealing the discount upfront, this popup window creates excitement with a mystery discount offer, encouraging visitors to share their email addresses and find out what they’ll get.

This element of surprise adds a gamified experience, which can increase the likelihood of engagement and drive conversions.

23. ParfumeLab’s welcome back pop-up

ParfumeLab takes personalization to the next level with their welcome back website popup for returning site visitors.

The clever “Pick up where you left off” copy immediately grabs attention by addressing the visitor directly, making them feel recognized and valued. The pop-up dynamically displays products the user previously viewed, helping to rekindle their interest and encouraging them to complete their purchase.

This approach saves visitors time and boosts their shopping experience by providing personalized recommendations.

What can you learn from the best pop-ups? 5 tips & tricks

Now that you’ve seen some outstanding popup examples, it’s time to cover a few tips to help you get the most out of your own popups.

1. Be mindful of the number of popups you display

Whether you’re using welcome or exit-intent popups, be mindful of how many you’re displaying. If you’re overflowing with them, you’re probably going to ruin your onsite experience, and you’ll soon see that reflected in your bounce and conversion rates.

2. Personalize your popups for your target audience

Personalized messages can help to build a stronger connection with your visitors and increase the relevance of your communications.

By leveraging data like the pages they browse, you can customize your popups and boost the likelihood of conversions.

OptiMonk’s Smart Popups tool, powered by AI, makes it simple to automatically tailor your pop-up messages to each visitor’s interests, doubling your conversion rates without requiring manual effort.

3. Use mystery and FOMO in your messages

Standard 10% discounts are something website visitors are quite accustomed to. Instead, consider offering a mystery discount to enhance the sense of suspense and intrigue.

Alternatively, you can include countdown timers to add a sense of urgency to your promotions and activate the fear of missing out, which can effectively drive sign ups.

4. Delay the appearance of the “X” button

Many times, a visitor will click on the “X” button without even reading the content of a popup. If they took a few extra seconds to consider the offer, they might discover genuine interest!

This issue can be addressed by introducing time-based pop-ups with a brief delay of two or three seconds before the “X” button appears. This approach ensures that your audience is compelled to read and engage with your offer.

5. A/B test different popups and messages

Relying solely on your instincts might not always result in the most effective popups.

That’s why it’s essential to continually test your popups. You can compare different popups, experiment with various templates, and try different versions of the same popup to find the one that performs best.

In addition, consider A/B testing various design elements, such as:

Color schemes
Fonts
Images
Messaging

This will help you fine-tune the effectiveness of your popups. And don’t forget to optimize your popups for mobile devices, as the majority of website visitors today are browsing on their phones.

6. Trigger timing & behaviour‑based popups

When it comes to popups, timing makes all the difference.

Instead of showing a popup the moment someone lands on your site, wait until they’ve actually engaged, like scrolling, staying on the page for a while, or trying to leave.

Using smart triggers ensures your popup appears when it’s most relevant, boosting the chance that users will take action instead of bouncing.

Here are some of the most effective popup triggers

On exit-intent: When the cursor moves toward the close button
After X seconds: Give users time to absorb your content
After scrolling X%: Show when they’ve scrolled halfway down the page
On click: Trigger when a user clicks a specific element (like a CTA or image)
After X seconds of inactivity: Re-engage idle visitors
After a JavaScript event: Perfect for custom triggers like form submissions or video plays

The key? Don’t interrupt too early.

7. Segmentation & personalisation

Not every visitor is the same, so your popups shouldn’t be either. Segmented and personalized popups perform better because they feel more relevant.

Here are a few simple ways to tailor your popups:

New vs. returning visitors: Offer a welcome discount to new users and loyalty perks to returnees.
Traffic source: Customize messages for users coming from social, ads, or email campaigns.
Subscriber vs. non-subscriber: Show exclusive content to subscribers and lead magnets to new visitors.
Cart-based rules: Trigger offers based on cart value, items added, or exit intent with full carts.

When popups feel personalized, they’re more engaging and much more likely to convert.

FAQ

How can I use popups effectively on a landing page to increase sign-ups?

To boost sign-ups on a landing page, use popups that appear after a short delay or when the user scrolls halfway. This ensures the popup appears at the right moment to engage visitors effectively.

Keep the message clear and focused: like “Get 15% off when you sign up.” Exit-intent popups also work well to catch visitors before they leave. Test different formats and CTA buttons to see what drives more conversions.

What are the best popup strategies to grow my email list?

The most effective popup strategies for growing your email list include using time-delayed popups, exit-intent triggers, and targeting based on user behavior.

Offer a strong incentive to sign up, like a discount or exclusive content. Personalize your message based on what the visitor is viewing—for example, offer a product-specific coupon if they’re on a product page.

What metrics should I use to evaluate pop‑up performance on my site?

Key metrics include: conversion rate (how many acted on the pop‑up), bounce rate change (did pop‑up harm engagement), exit‑intent conversion (if used), list growth rate (if email capture), average order value uplift (if used for upsell), and device split (how mobile vs desktop perform).

Also test variations (A/B) of triggers, copy and design.

Wrapping up

Gone are the days when website pop-ups were deemed annoying. Our curated examples illustrate that utilizing pop-ups is now an effective strategy for conveying information and generating valuable leads on your website.

We hope you’ve gained some knowledge and drawn some inspiration from the examples above.

Now you’re ready to stay ahead of the curve, so use our templates to kickstart your own killer popup campaigns!

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