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In 2024, the cart abandonment rate climbed back to 70%, a level we haven’t seen since 2013. This upward trend in abandoned shopping carts is making it increasingly difficult for ecommerce store owners to manage.
Want to tackle shopping cart abandonment in your online store? We’ve put together a comprehensive guide to the top 10 cart abandonment technologies that can help you recover those lost sales.
Let’s dive in!
What is cart abandonment?
Cart abandonment happens when online shoppers add items to their online shopping cart but don’t complete the purchase. It’s like taking a basket full of groceries to the checkout counter and leaving without paying.
For ecommerce businesses, this isn’t just an inconvenience—it’s a serious issue that represents lost sales and missed opportunities.
What's the average shopping cart abandonment rate?
Based on our research, the average cart abandonment rate is 70.32%.
That means that for every 10 potential customers, only 3 complete their purchases. The remaining 7 customers represent lost revenue, highlighting a critical area where ecommerce businesses need to focus their attention.
What are the reasons for cart abandonment?
Understanding why customers abandon their carts is the first step toward reducing it and reclaiming that lost revenue.
Several factors contribute to this phenomenon. Some of the most common reasons include:
- Unexpected shipping costs: Customers often balk at high shipping costs and abandon their carts at checkout.
- Confusing checkout process: If the process is too long or complex, shoppers may give up midway.
- Lack of payment options: If customers don’t find their preferred payment method, they’ll often abandon their cart.
- Distractions: Sometimes, life simply gets in the way, and the customer forgets to complete their order.
What is cart abandonment technology?
Now that you understand the reasons behind shopping cart abandonment, the next question is: what can you do about it?
Fortunately, you can use cart abandonment technology, which encompasses tools and software designed to bring back those would-be customers. They accomplish this with email reminders, personalized offers, and on-site messages to encourage shoppers to return and complete their orders.
Top 10 shopping cart abandonment technologies for 2024
Now, let’s explore the top 10 cart abandonment software options for 2024 and check out how they can help ecommerce stores reduce shopping cart abandonment.
1. OptiMonk
OptiMonk is a powerful tool designed to help you convert visitors into customers by using smart, behavior-based popups and on-site messages. It’s particularly effective at reducing shopping cart abandonment rates by engaging customers just as they’re about to leave your site.
OptiMonk’s versatility and customization options make it a standout choice for businesses looking to boost their conversion rates.
Key features:
- 300+ high-converting templates: OptiMonk offers over 300 customizable, mobile-friendly popup templates designed to maximize conversions, ensuring your popups match your brand’s style.
- Flexible drag-and-drop editor: Even without design expertise, you can easily create and customize popups using OptiMonk’s intuitive drag-and-drop editor, allowing for quick adjustments and a seamless design experience.
- Advanced targeting and A/B testing: OptiMonk’s precise targeting lets you deliver personalized messages based on customer behavior, while A/B testing helps you optimize and refine your strategies for better performance.
- Advanced analytics system: Track your campaigns in real-time with our detailed analytics, allowing you to make data-driven decisions to continually improve your results.
- Checkout page optimization: Use OptiMonk’s exit-intent popups on your checkout page to capture users’ attention and offer incentives, converting hesitant shoppers into buyers.
Pricing: OptiMonk offers plans starting at $39/month, with a free option available for those just starting out.
2. Klaviyo
Klaviyo is a leading email marketing platform that excels in helping ecommerce sites recover abandoned carts. By combining powerful automation with deep customer insights, Klaviyo enables you to send personalized, timely emails that encourage customers to complete their purchases.
Key features:
- Advanced segmentation: Klaviyo’s segmentation capabilities allow you to tailor your abandoned cart emails to specific customer groups, increasing the relevance and effectiveness of your campaigns.
- Email automation: With Klaviyo, you can set up automated workflows that trigger emails based on customer behavior, ensuring that your messages reach customers at the most opportune moments.
- Powerful analytics: Klaviyo provides detailed analytics that help you track the performance of your abandoned cart campaigns, giving you insights into what’s working and where there’s room for improvement.
Pricing: Klaviyo offers a free plan for up to 250 contacts, with paid plans starting at $20/month as your contact list grows.
3. Omnisend
Omnisend is a multi-channel marketing platform that combines email, SMS, and push notifications to create a comprehensive approach to cart recovery. This ensures that your messages reach customers on the channels they’re most likely to engage with.
Key features:
- Multi-channel marketing: Omnisend allows you to reach your customers through multiple channels, increasing the likelihood that they’ll see and respond to your cart recovery messages.
- Automation workflows: Omnisend’s automation tools let you set up workflows that trigger messages based on customer behavior, ensuring that your communications are timely and relevant.
- Easy-to-use templates: Omnisend offers a range of templates that make it easy to create professional-looking emails, SMS messages, and push notifications without needing any design skills.
Pricing: Omnisend offers a free plan for up to 250 contacts. Paid plans start at $16/month for additional features and larger contact lists.
4. OptinMonster
OptinMonster is a popular conversion optimization tool that helps ecommerce brands reduce abandoned carts with well-timed popups, slide-ins, and other on-site messages. It’s particularly effective at capturing visitors’ attention just as they’re about to leave your site.
Key features:
- Drag-and-drop builder: OptinMonster’s easy-to-use builder lets you create custom popups and other messages that match your brand and engage your visitors.
- Exit-intent technology: OptinMonster’s exit-intent technology detects when a visitor is about to leave your site and triggers a targeted message to keep them from abandoning their cart.
- A/B testing: With built-in A/B testing, OptinMonster allows you to experiment with different messages and designs to see which ones are most effective at reducing cart abandonment.
Pricing: Plans start at $20/month, but exit-intent technology is only available with the Pro plan, which costs $73/month.
5. CartStack
CartStack is a dedicated cart abandonment tool that focuses on recovering lost sales through email, SMS, and push notifications. It’s easy to integrate with your existing ecommerce platform and offers powerful analytics to help you track your success.
Key features:
- Pre-built templates: CartStack offers a variety of customizable email templates that make it easy to create professional-looking abandoned cart campaigns.
- Real-time analytics: CartStack’s analytics dashboard provides real-time insights into the performance of your campaigns, helping you optimize them for better results.
- Easy integration: CartStack integrates seamlessly with most eCommerce platforms, making it easy to set up so you can start recovering lost sales sooner.
Pricing: Pricing is based on the number of emails sent, and starts at $29/month.
6. Nosto
Nosto is an AI-driven personalization platform that helps businesses create customized shopping experiences, including abandoned cart recovery campaigns. By analyzing customer behavior, Nosto can deliver tailored recommendations that encourage shoppers to return and complete their purchases.
Key features:
- AI-driven personalization: Nosto uses machine learning to analyze customer behavior and deliver personalized product recommendations that increase the likelihood of conversion.
- Dynamic content: Nosto allows you to create dynamic content that adapts to each visitor’s preferences, ensuring that your messages are always relevant and engaging.
- Product recommendations: Nosto’s product recommendation engine suggests items that customers are most likely to purchase, helping you increase average order value and reduce cart abandonment.
Pricing: Custom pricing based on the size and needs of your business.
7. Yieldify
Yieldify specializes in delivering personalized experiences across the entire customer journey, with a focus on cart abandonment solutions. Its tools include email campaigns and on-site messaging designed to re-engage your website traffic when they’re most likely to convert.
Key features:
- Journey orchestration: Yieldify’s platform allows you to create personalized experiences at every stage of the customer journey, helping you reduce cart abandonment and increase conversions.
- Personalization engine: Yieldify’s powerful personalization engine tailors your messages to each visitor, increasing their relevance and effectiveness.
- On-site messaging: Yieldify’s on-site messaging tools allow you to engage customers with targeted offers and reminders, encouraging them to complete their purchases.
Pricing: Custom pricing is available upon request.
8. Justuno
Justuno is a conversion rate optimization tool that includes powerful exit-intent technology to help reduce cart abandonment. It offers a suite of tools designed to capture and convert visitors who are about to leave your site.
Key features:
- AI-driven analytics: Justuno’s analytics tools provide deep insights into visitor behavior, helping you optimize your campaigns for better results.
- Personalization: Justuno allows you to create personalized experiences for each visitor, increasing the likelihood that they’ll complete their purchase.
- Cross-channel marketing: Justuno supports multiple marketing channels, ensuring that your messages reach customers wherever they are.
Pricing: Plans start at $39/month.
9. Drip
Drip is a CRM that excels in personalized email marketing and robust abandoned cart workflows. It’s designed to help businesses send highly targeted emails that address the specific reasons a customer didn’t complete their purchase.
Key features:
- Advanced segmentation: Drip’s segmentation tools allow you to create highly targeted abandoned cart emails, increasing their relevance and effectiveness.
- Email and SMS marketing: Drip supports both email and SMS marketing, allowing you to reach customers through their preferred channels.
- Visual workflow builder: Drip’s visual workflow builder makes it easy to create complex automation workflows that guide customers through the purchase process.
Pricing: Plans start at $39/month.
10. Privy
Privy is a versatile tool that combines popups, email, and SMS to help businesses reduce cart abandonment. It’s particularly well-suited for small to mid-sized businesses looking to improve their cart abandonment strategies without a steep learning curve.
Key features:
- Conversion tools: Privy offers a range of conversion-boosting tools, including popups and banners, to capture visitors’ attention and encourage them to complete their purchases.
- Email automation: Privy’s email automation tools make it easy to set up and send abandoned cart emails that are both timely and relevant.
- SMS marketing: Privy also supports SMS marketing, allowing you to reach customers on their mobile devices and guide them back to their carts.
Pricing: Plans start at $30/month.
How to choose the right tool for your business?
Selecting the right shopping cart abandonment tool depends on several factors, including the size of your business, your target audience, and your marketing goals.
Here are some things to consider when evaluating your options:
1. Integration compatibility
How well does the cart abandonment tool integrate with your ecommerce platform? Easy integration means quicker setup and fewer technical headaches, allowing you to start recovering abandoned carts in your ecommerce store quickly.
2. Essential features
Evaluate what each tool provides and how those features align with your business needs. Key features to look for include automated emails, personalized offers, exit-intent popups, and advanced analytics.
Consider what your business requires to effectively re-engage customers and choose a tool that offers those capabilities.
3. User-friendliness
Opt for tools that offer intuitive interfaces and clear instructions so your team can quickly adapt and start using the tool effectively.
A user-friendly tool allows you to focus on optimizing your shopping cart abandonment strategies rather than grappling with technical challenges.
4. Cost and budget alignment
Lastly, consider the cost of the tool and whether it fits within your budget. While it might be tempting to choose the most feature-rich tool, it’s important to balance functionality with affordability.
Ensure that the tool provides good value for the price and that it aligns with your budgetary constraints, especially if you’re a small business or just starting out.
FAQ
How does cart abandonment software work?
Cart abandonment software works by re-engaging customers who have left their shopping carts behind without completing a purchase. It does this through email reminders, personalized offers, and targeted on-site messages.
What is abandoned cart automation?
Abandoned cart automation refers to the process of automatically sending follow-up messages to customers who have abandoned their carts. These messages are often personalized based on the items left in the cart and the customer’s behavior.
What is a good cart abandonment rate?
While the average cart abandonment rate is around 70%, a “good” rate varies by industry. Generally, reducing your abandonment rate below 60% is considered a solid achievement.
Does abandoned cart recovery work?
Yes, abandoned cart recovery is effective. Many businesses see a significant increase in recovered sales by using these technologies, with some reporting recovery rates of 10-30%.
Wrapping up
Reducing shopping cart abandonment doesn’t have to be hard if you use the right strategies and tools.
In this guide, we’ve covered the top tech options that can effectively recover lost sales and turn abandoned carts into completed purchases. Hopefully, you’ve found the perfect solution for your business!
Remember, the key is to choose a tool that aligns with your specific needs and to continually optimize your approach.
If you’re looking for the perfect ally in this journey, create your free OptiMonk account today and tackle shopping cart abandonment like a pro with exit-intent popups!
What should you do next?
Thanks for reading till the end. Here are 3 ways we can help you grow your business:
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: September Release 2024
