6 Entry Popup Examples to Inspire Your Next Popup Form Design

Barbara Bartucz
January 8, 2025
Conversion
6 min read

Let’s be real—entry popups have the power to make or break your website’s first impression.

A good one can hook visitors instantly, boost sign-ups, and even drive sales. A bad one? Well, that’s a quick way to send people running for the exit button.

So, how do you create a popup that’s less like an annoying ad and more like an irresistible offer? How can an effective popup be created to capture leads and engage visitors?

If you’ve been scratching your head trying to figure it out, you’re in the right place. We’ve rounded up six brilliant entry popup examples that not only grab attention but also convert like crazy.

Ready to steal some inspiration and start creating your own show-stopper? Let’s dive in!

What is an entry popup?

An entry popup is an overlay that appears when a visitor lands on your website, often incorporating a form to capture user information effectively.

It’s a powerful tool for capturing leads, promoting discounts, or sharing important announcements. By strategically using entry popups, you can attract more website visitors and enhance their experience.

But the key to success is in the details—like the timing, design, and content of the popup. When executed well, entry popups don’t just convert—they enhance the overall user experience.

6 entry popup examples

Now that we’ve covered the definition, let’s dive into six entry popup examples that stand out for their creativity, user-friendliness, and ability to drive results.

1. WelleCo

WelleCo’s entry popup is a masterclass in simplicity and sophistication.

The popup doesn’t just align with the website’s sleek design—it adds value immediately. Visitors are offered €10 off, a clear and irresistible incentive that helps increase conversions.

The popup’s clean layout and professional tone seamlessly complement the brand’s aesthetic, creating a cohesive experience that feels more like a helpful offer than a sales pitch.

2. Naked Nutrition

Naked Nutrition’s entry popup is effective for two key reasons:

It features a fullscreen design that immediately grabs attention.
It’s a conversational popup that offers more than just a discount. Instead of jumping straight to an email request, the popup asks visitors to share their diet.

This small but significant step simplifies the opt-in process and creates a more personalized experience for website visitors.

Plus, it provides an excellent opportunity for the brand to segment its audience, enabling more targeted and personalized email marketing later on.

3. OYO Skincare

OYO Skincare’s entry popup is fun and personality-filled. The cheeky headline, “Admit it, you love a good deal,” sets a playful tone.

The best part? The deal itself remains a mystery until the first visitor opts in, creating a sense of curiosity and FOMO (fear of missing out).

This approach ensures the popup is highly relevant to visitors who are driven by curiosity and a desire for value.

4. SquidHaus

SquidHaus knows how to make an offer irresistible.

Their entry popup not only provides a 15% discount but also grants early access to new releases and flash sales if you sign up for their email list. This combination of exclusivity and savings appeals to visitors’ desires, making the offer difficult to pass up.

By offering compelling incentives, SquidHaus effectively attracts more website visitors who are eager to take advantage of these special opportunities.

5. Crown & Paw

Crown & Paw takes personalization to the next level. Their popup tempts visitors with a discount and personalized product recommendations, effectively capturing emails in the process.

By tailoring the offer to individual preferences, Crown & Paw increases the likelihood of conversions while making visitors feel special.

6. Kiss My Keto

Kiss My Keto nails personalization in a big way. Their entry popup starts with a straightforward 10% discount but goes further by asking visitors what they’re looking for.

Based on the response, the popup form directs users to specific product categories, making their shopping journey smoother and more relevant.

How to create popups to welcome visitors?

Ready to create your own winning entry popup? Here’s a step-by-step guide to get you started in OptiMonk.

Step 1: Select a template

Choose a professional template that fits your brand’s style. OptiMonk offers over 300 ready-to-use templates, so you can skip the design headaches and get straight to customizing.

Step 2: Personalize the content

Customize the popup to match your audience and brand. Use engaging headlines and visuals, and make sure the message clearly highlights the value you’re offering—whether it’s a discount, freebie, or exclusive access.

Keep the design cohesive with your website for a seamless experience.

Step 3: Set up targeting and triggering

Decide when and to whom your popup appears. You can target first-time visitors, returning customers, or users on specific pages. Trigger options include displaying the popup immediately, after a few seconds, or after actions like scrolling.

Step 4: Launch your popup

Once your popup is good to go, launch it!

Monitor its performance using metrics like click-through rates and conversions. Make adjustments based on what’s working to refine the design and maximize results.

FAQ

What’s the best timing for an entry popup?

Timing depends on your audience and goals. Entry popups typically appear immediately when someone lands on your site, but you can delay them for a few seconds or trigger them after a specific action, like scrolling.

Can entry popups work on mobile devices?

Yes! Just make sure your popup is mobile-friendly. Use responsive design, minimize text, and avoid popups that block the entire screen.

How can I test if my entry popup is effective?

Track metrics like click-through rates, conversion rates, and bounce rates. A/B testing is also a great way to compare different designs, messages, and timing to find what works best.

Wrapping up

A well-designed entry popup is more than just a marketing tool for digital marketers—it’s your chance to make a great first impression and increase conversions.

Whether you’re offering discounts, gathering leads, or delivering personalized recommendations, the examples above prove there’s no shortage of creative ways to wow your audience.

Now, it’s your turn. Use these tips and examples to design a popup in OptiMonk that not only converts but delights your visitors from the very first click.

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Written by

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.

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