7 Two-Step Popup Examples and Tips for Effective Use

Now that you’ve seen the potential of two-step popups, let’s explore how to create irresistible two step popups that collect information, and build customer loyalty.

1. Use exit-intent triggering

Timing is crucial in popup success. By triggering your multi-step popups when visitors show exit intent—like moving their cursor toward the browser bar—you can re-engage them at the perfect moment.

This approach feels natural, as it doesn’t interrupt their browsing flow and gives them a compelling reason to stay.

2. Optimize for full-screen

Full-screen popups are hard to ignore. They eliminate distractions by taking over the entire screen, ensuring that your offer gets undivided attention.

This is particularly effective on mobile devices, where space is limited and users appreciate a clean, focused experience.

3. Make it mobile-friendly

With most web traffic coming from mobile devices, your multi step popups must be fully optimized for mobile visitors and smaller screens.

Use responsive designs, large touch-friendly buttons, and minimal text to create a seamless user experience.

Mobile-friendly popups make it easy for users to engage without frustration.

4. Add trust-building elements to personalized popups

Visitors are more likely to convert when they trust your brand.

Incorporate elements like customer reviews, security badges, or logos of media outlets that have featured your brand. These should be ideally positioned on the left-hand side for maximum visibility.

These trust signals establish credibility, helping to reassure users that they’re making a safe and smart decision.

5. Delay the closing ‘X’

A small but effective trick is to introduce a brief delay before the close button becomes clickable.

This 1–2 second pause encourages users to consider your offer before dismissing it entirely. It’s a subtle nudge that can significantly improve engagement.