Once a year, we all celebrate the women who are closest to our hearts: our moms.
Mother’s Day can be a major event for ecommerce store owners with the right strategies. Since 2007, people have been spending more and more on Mother’s Day. In fact, spending has increased by almost 130% in the past fifteen years. Last year, Americans were planning to spend a total of 35.7 billion U.S. dollars on Mother’s Day.
These stats show that there’s a lot of potential around this holiday. That’s why we’ve collected 14 profit-boosting ideas to help you make sure that your store is on track this Mother’s Day.
Let’s get started!
Why should you run a Mother's Day sale?
Have you ever spent countless hours browsing on the Internet looking for the perfect gift for your Mom? Your customers have, too.
Mother’s Day is a widely celebrated occasion, with millions of people worldwide expressing their love and appreciation for their mothers through gifts and other gestures.
As Mother’s Day gets closer, more and more people start browsing for gifts, which means you need to align your marketing efforts with the celebration.
By tapping into the collective sentiment, you can help your target audience find the perfect Mother’s Day gifts and drive sales for your online store.
In 2023, consumers planned to spend a record $35.7 billion for Mother’s Day. This was nearly 4 billion dollars more than 2022’s record high of $31.7 billion, according to the NRF.
The top three gift categories by spend are jewelry, special outings, and electronics. This means that if you’re selling any of these products, you simply cannot miss out on running a Mother’s Day sale.
Image source: NRF
But even if you’re selling other types of products, you can take advantage of Mother’s Day with the right strategy.
When is Mother’s Day in 2024?
In 2024, Mother’s Day will be celebrated on Sunday, May 12th in the US.
Start planning your Mother’s Day marketing campaigns well in advance to capitalize on this event and get ahead of your competition.
14 Mother's Day marketing ideas
Get ready for 14 Mother’s Day promotion ideas that will grab your audience’s attention.
From irresistible discount codes to heartwarming gift guides, we’ve got you covered!
1. Promote exclusive discounts on popups
Start your Mother’s Day promotions by presenting your exclusive discounts on popups.
This way, you can create excitement and a sense of urgency.
Well-timed popups are great at grabbing visitors’ attention and pushing online shoppers to act quickly, which can help you increase conversion rates.
Tailor your messaging to your target audience, and make sure the design exudes Mother’s Day vibes like the Mother’s Day sale popup template below.
2. Provide free shipping
According to the latest stats, high shipping costs stop half of online shoppers from hitting that buy button.
Implementing free shipping into your special Mother’s Day deals can eliminate a common barrier to online shopping and increase average order value.
Spread the word about your free shipping deal with this Mother’s Day-themed popup template:
3. Gamify the user experience
A bit of fun never hurt anyone, so why not put it on your Mother’s Day marketing list?
Incorporate a virtual lucky wheel on your ecommerce website to add an element of fun to your Mother’s Day sale.
Invite visitors to spin the wheel for a chance to win exclusive discounts, gifts, or special offers.
This interactive gamification technique entertains users and encourages engagement, motivating them to explore your products more.
Here’s a lucky wheel popup for Mother’s Day:
4. Help shoppers with a Mother’s Day gift guide
Mother’s Day shopping can take many hours. But guess what? A Mother’s Day gift guide can make life easier for your visitors.
Your gift guide should cater to various interests and lifestyle needs, providing a range of products at different price points.
A visually appealing layout—whether it’s on a dedicated page or in an email marketing campaign—can get folks excited and buying.
Check out this Macy’s gift finder for inspiration:
5. Run a Mother’s Day giveaway on social media
You can raise brand awareness through social media posts while running a Mother’s Day campaign.
Take a cue from Happy Box’s Instagram giveaways, which effectively engage their audience.
Implement similar tactics by encouraging users to participate in activities like tagging a mom and sharing heartfelt compliments, fostering meaningful interactions that resonate with the spirit of the occasion.
Another effective approach for your social media campaign is to prompt followers to share their Mother’s Day plans, boosting interaction and community engagement.
Additionally, you can further enhance visibility and deepen connections with your audience by encouraging them to share personal stories or cherished memories associated with celebrating Mother’s Day.
6. Run Mother’s Day-themed ads
Paid ads are an ideal way to promote your Mother’s Day discounts to the whole wide world.
You can run Mother’s Day-themed advertising campaigns to capture your potential customers’ attention.
Whether it’s a heartwarming video showcasing the special bond between mothers and their children or visually captivating graphics highlighting your exclusive Mother’s Day offers, a well-crafted ad can effectively convey your message and direct traffic to your ecommerce store.
Take inspiration from Caraway, who kept their paid advertising fresh by incorporating Mother’s Day-themed ads.
By aligning your ad content with the sentiment of Mother’s Day, you can evoke emotions and inspire action.
This can help to boost awareness and drive conversions for your ecommerce business.
7. Run targeted email marketing campaigns
Email marketing is definitely not dead.
By planning for Mother’s Day with your email marketing strategies, you can reach a wider customer base.
Send promotional Mother’s Day emails in the days leading up to the holiday, featuring curated gift guides, special offers, and heartfelt messages to connect with customers on a personal level.
Take a cue from Coterie’s exemplary Mother’s Day promotional email:
8. Set up a dedicated landing page
As Mother’s Day inches closer, you can drive a significant increase in sales by setting up a dedicated Mother’s Day landing page or category page.
Designing this page with a floral motif and pastel color palette can evoke the sentiment of Mother’s Day, helping your customers get into the right emotional headspace to shop for their moms.
Craft an eye-catching headline and incorporate strong calls-to-action to encourage customer engagement and purchases.
Here’s a great example of how Sephora utilized a dedicated Mother’s Day landing page:
9. Leverage user-generated content
Take advantage of your customer base—especially your most loyal customers—and invite them to your brand’s ambassador program.
Your brand’s visibility will significantly increase, and you’ll have access to tons of user-generated content.
Don’t have a brand ambassador program yet? Consider setting one up to allow select customers to earn rewards or benefits for sharing their positive experiences on social media.
See how Happy Box takes advantage of user-generated content on Instagram:
10. Promote gift cards
Gift certificates can make fabulous last-minute gifts. If the customer doesn’t have a specific gift in mind, these vouchers are always a safe bet.
They’re also good for you, as an online store, because they can help to drive immediate sales.
By highlighting the convenience and flexibility of gift certificates, you not only cater to the needs of time-pressed shoppers but also capitalize on the potential for increased revenue.
11. Create blog content
Want to engage with readers and effectively promote your products? You can accomplish this by creating captivating blog content.
Consider crafting a blog post that explores various themes surrounding Mother’s Day, offering readers a diverse range of ideas and inspirations.
From fun family activities to thoughtful gestures that make Mom feel cherished (e.g.book and music recommendations or tips for creating decorative flower arrangements) you’ll be able to provide a well-rounded approach to celebrating the occasion.
To further engage your audience, try inspiring them with DIY projects to add a personal touch to their Mother’s Day celebrations.
12. Utilize SMS marketing
66% of consumers prefer to receive text messages from businesses, making SMS marketing something you should definitely integrate into your Mother’s Day strategies.
SMS marketing is highly targeted and direct, making it an excellent choice for promoting Mother’s Day deals.
Crafting personalized early-bird SMS offers adds an element of exclusivity and urgency for subscribers, encouraging swift action.
By delivering tailored messages directly to their mobile devices, you can capture customers’ attention and prompt them to take advantage of your exclusive Mother’s Day promotions before they expire.
Image source: SMSBump
Check out this article for more SMS marketing templates for Mother’s Day.
13. Offer a loyalty program incentive
You can encourage consumers to actively participate in your brand’s Mother’s Day marketing campaign by providing incentives via loyalty programs.
Try designing rewards specifically for mothers. This will help to make Mother’s Day special and boost the effectiveness of your marketing.
14. Do something special
Showing genuine care for your customers can have a big impact on how your brand is perceived. Actions speak louder than words, and Bloom and Wild was a perfect example of this principle during Mother’s Day.
Most of our tips so far have been about promoting your Mother’s Day sale to drive more revenue during this period.
But Bloom & Wild took a different approach in 2019.
Instead of bombarding their customers with promotional messages to celebrate Mother’s Day, Bloom & Wild prioritized their customers’ preferences. They initiated an email campaign offering customers the option to opt out of Mother’s Day reminders before launching their digital marketing efforts.
Surprisingly, nearly 18,000 Bloom & Wild customers chose to opt out of the Mother’s Day campaigns and special deals.
While this might seem like a setback, it proved to be a strategic move.
Their audience appreciated the company’s understanding that not everyone wishes to engage with Mother’s Day-related content.
The response was overwhelmingly positive. Bloom & Wild witnessed a remarkable increase in interactions on Twitter, quadrupling from 4-5% to 20%. Additionally, they received an influx of positive feedback through phone calls and emails—five times the average amount of customer messages.
FAQ
What strategies work for Mother’s Day marketing?
Marketing for Mother’s Day typically involves creating themed campaigns, promotions, and advertisements targeted towards celebrating mothers and promoting related products or services. Common marketing strategies include utilizing social media platforms, email marketing, content creation (such as blog posts or a gift guide), and offering special deals or discounts for Mother’s Day shoppers.
What sells most for Mother’s Day?
According to the National Retail Federation, the top gifts are flowers, chocolates, greeting cards, jewelry, spa gift certificates, and personalized gifts. Additionally, experiences such as brunch or dinner reservations, spa treatments, and getaway packages are also popular choices.
When should I start selling for Mother’s Day?
It’s advisable to start selling well in advance of the holiday to capture early shoppers and maximize sales. Typically, retailers begin promoting Mother’s Day-related products and services several weeks to a month before the holiday, with some starting as early as March.
What are some Mother’s Day gift ideas?
For Mother’s Day gift ideas, consider a variety of options to cater to different preferences and tastes. Bouquets of flowers or potted plants offer a classic touch of beauty, while chocolates or gourmet treats are indulgent delights. Jewelry, including necklaces, bracelets, and earrings, adds a touch of elegance and sentimentality. Personalized gifts, such as custom-made photo albums or engraved jewelry, offer a unique and thoughtful touch to celebrate mom.
Wrapping up
Mother’s Day is the perfect opportunity to launch a splendid marketing campaign.
Ensure that it benefits both the customer and your business by planning ahead to maximize your results while celebrating all the moms out there!
If you’re still searching for the perfect tool to supercharge your marketing efforts, get started for free with OptiMonk today and bring your Mother’s Day marketing ideas to life!
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