10 of The Best Popup Maker Plugins on WordPress

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Searching for “WordPress popup maker plugins” can be overwhelming—thousands of options appear, each claiming to be the perfect fit. So, how do you find one that genuinely supports your business goals?

To save you time (and potential headaches), we’ve selected some of the best WordPress popup plugins with powerful targeting, flexible design, and insightful analytics to help you turn visitors into loyal customers.

Let’s dive in!

What features should you look for in a popup builder plugin?

Before we review the most popular plugins, let’s discuss the features that elevate a popup maker from basic to exceptional.

These essential elements can help you create engaging, user-friendly, and effective popups for your website, capturing the attention of site visitors with compelling popup forms, ensuring you deliver the right popup at the right time:

1. Pre-made templates and design flexibility

Choose a popup maker plugin that offers a variety of pre-designed pop-up templates that you can easily customize. This lets you build professional-looking popups quickly, ensuring they match your brand without requiring advanced design skills.

2. Ease of use

A user-friendly interface is essential. Whether you’re a beginner or a pro, a plugin with intuitive drag-and-drop features makes it easy to create popups without needing coding knowledge.

3. Targeting and triggering options

Advanced targeting and triggering options let you display popups based on user behavior, such as exit intent or scrolling. This ensures your message reaches the right audience at the right moment.

4. A/B testing

A plugin with A/B testing enables you to test different popup versions to determine which resonates best with your audience, optimizing for better conversions over time.

5. Analytics and reporting

Quality analytics are key to understanding a popup’s performance. Look for plugins that provide insights into views, conversions, and engagement to help you improve your strategy.

6. Compatibility with page builders

Opt for plugins that integrate seamlessly with popular page builders like Elementor and Beaver Builder for cohesive design and functionality.

7. Pricing

Consider pricing plans and look for options with free plans or money-back guarantees, ensuring the plugin meets your needs without financial risk.

10 best popup maker plugins in WordPress

With these criteria in mind, here are some top WordPress popup maker plugins.

1. OptiMonk

OptiMonk is a versatile no code popup maker which allows you to laser target popups

OptiMonk is a versatile popup builder known for its powerful customization and high-converting templates.

Built with marketers in mind, it enables you to create eye-catching popups that engage website visitors and boost conversions. Popups can be easily embedded into your WordPress site for seamless integration.

OptiMonk’s personalization tools allow you to craft targeted messages for different customer segments, while its A/B testing features help refine strategies.

Key features:

  1. Drag & drop editor: The intuitive, no-code builder makes it easy to design stunning, branded popups in minutes.
  2. Use case library: Access a wide selection of pre-built templates for everything from discount codes to limited-time offers, gamification, and personalized product recommendations.
  3. A/B testing: Quickly set up experiments to identify the most effective headlines, offers, and messaging combinations.
  4. Personalization: Tailor messages to specific customer segments, ensuring each visitor receives the most relevant and engaging experience.
  5. Analytics: Built-in revenue analytics let you optimize for real sales outcomes, not just leads

Pricing: OptiMonk offers a free plan for smaller websites, which includes all features and unlimited campaigns. Paid plans start at $29/month.

2. Popup Maker

Create cross sell popups, and personalized offers with Popup Maker

Popup Maker offers broad flexibility, allowing you to build nearly any type of popup, including subscription forms, email opt-ins, and video popups.

It’s highly customizable, with options for targeting specific actions or user behavior, such as scrolling inactivity or page exit, enabling you to effectively reach your audience.

Key features:

  • Unlimited popups: Create unlimited forms.
  • Themes & triggers: Match popups to user actions.
  • Analytics: Monitor performance with built-in tracking.

Pricing: Starts from $99/year.

3. BDOW! (formerly Sumo)

Create conversion focused campaigns with BDOW!

Rebranded from Sumo, BDOW! focuses on growing email lists and boosting engagement with simple, highly effective popup options.

It includes optimized templates for conversions, such as scroll-triggered boxes and welcome mats, and integrates with social media for easy sharing and increased reach.

Key features:

  • Pre-built popups: Includes scroll boxes and welcome mats.
  • Optimized templates: Built for conversions.
  • Social media integration: Boost visibility and engagement.

Pricing: Free, or from $15/month for premium features.

4. Thrive Leads

Create an engaging popup form with Thrive Leads, and increase conversion rates effectively

Thrive Leads is a lead generation powerhouse, offering various popup types and robust A/B testing.

Popular for form creation, it excels with advanced targeting capabilities, allowing you to reach specific segments by tailoring popups to user behavior, location, and past interactions.

Key features:

  • Popup types: Create ribbons, slide-ins, and more.
  • Advanced targeting: Target based on behavior and location.
  • A/B testing: Optimize designs with split testing.

Pricing: $199 quarterly.

5. Ninja Popups

Trigger pop ups effectively with Ninja Popups, to increase your WordPress site's conversion rates

Ninja Popups is designed to trigger popups effectively, combining sleek, mobile-friendly designs with features that drive social engagement.

Built with marketers in mind, it includes social sharing buttons, responsive layouts, and a visual editor, making customization easy for beginners.

Key features:

  • Visual editor: Easily customize popup forms.
  • Social integration: Add share buttons.
  • Mobile-responsive: Works well on all devices.

Pricing: Free plan available; premium plans from $99/year.

6. Elementor Popup Builder

Elementor popup builder known from the popular form plugins offers seamless intergation

For sites built with Elementor, the Elementor Popup Builder offers seamless integration, allowing you to design popups that match your website’s style.

With Elementor’s full design toolkit, you can create responsive, branded popups with custom animations and advanced design options.

Key features:

  • Elementor integration: Seamlessly aligns with site design.
  • Design tools: Customize animations and styles.
  • Responsive popups: Optimized for all screens.

Pricing: Included in Elementor Pro, starting at $99/year.

7. OptinMonster

One of the most popular popup and landing page builder to help you generate more leads

OptinMonster is a widely used lead generation tool, known for its effective targeting and exit-intent popups.

Its drag-and-drop builder allows for easy customization, while options like geo-location and device-based targeting help create a personalized experience, enhancing lead generation.

Key features:

  • Drag & drop: Simple popup builder.
  • Exit-intent: Engage users before they leave.
  • Advanced targeting: Personalize by location and behavior.

Pricing: Starts at $21/month.

8. Bloom by Elegant Themes

Bloom is a great plugin for those who are only starting out

Bloom, created by Elegant Themes, is focused on growing email lists through customizable pop-ups and integration with popular email services.

With over 100 templates and various display types, Bloom is ideal for creating branded popups without the need for complex design work.

Key features:

  • Display types: Inline, fly-ins, and more.
  • Email integrations: Connect with major platforms.
  • Templates: Over 100 templates for easy setup.

Pricing: From $89/year.

9. Icegram

Icegram is a great plugin, as its simple and easy to use

Icegram stands out for its simple setup and powerful targeting capabilities, ideal for quick deployment without sacrificing customization.

It offers flexible campaign types, including pop-ups, welcome bars, slide-ins, and popup forms, making it versatile for various campaign goals.

Key features:

  • Campaign types: Pop-ups, slide-ins, and welcome bars.
  • Targeting & triggers: Display based on user actions.
  • Analytics: Track engagement metrics.

Pricing: Free plan available; premium features start at $129/year.

10. Hustle

Increase conversion rates with Hustle and promote your special offers on effective pop-ups

Hustle by WPMU DEV is a robust popup solution that offers eye-catching designs and advanced behavior triggers, such as time delays and exit intent, making it easy to capture user attention.

It integrates smoothly with email marketing platforms, streamlining lead management and visitor engagement.

Key features:

  • Templates: Ready-made, customizable contact form designs.
  • Email integrations: Connect to Mailchimp, AWeber, and more.
  • Behavioral triggers: Target by exit intent, time, and scroll.

Pricing: Free version available. Pro plans start at $15/month.

Wrapping up

Choosing the right WordPress popup plugin can significantly boost your marketing efforts and drive conversions.

Whether your goal is to grow your email list, promote special deals, or increase social shares, the right plugin has the features to help you succeed.

Focus on your needs, budget, and essential features to maximize engagement on your site.

Create your free OptiMonk account to start building high-converting popups today!