Searching for “WordPress popup maker plugins” can be overwhelming—thousands of options appear, each claiming to be the perfect fit. So, how do you find one that genuinely supports your business goals?
To save you time (and potential headaches), we’ve selected some of the best WordPress popup plugins with powerful targeting, flexible design, and insightful analytics to help you turn visitors into loyal customers.
Let’s dive in!
Before we review the most popular plugins, let’s discuss the features that elevate a popup maker from basic to exceptional.
These essential elements can help you create engaging, user-friendly, and effective popups for your website, capturing the attention of site visitors with compelling popup forms, ensuring you deliver the right popup at the right time:
Choose a popup maker plugin that offers a variety of pre-designed pop-up templates that you can easily customize. This lets you build professional-looking popups quickly, ensuring they match your brand without requiring advanced design skills.
A user-friendly interface is essential. Whether you’re a beginner or a pro, a plugin with intuitive drag-and-drop features makes it easy to create popups without needing coding knowledge.
Advanced targeting and triggering options let you display popups based on user behavior, such as exit intent or scrolling. This ensures your message reaches the right audience at the right moment.
A plugin with A/B testing enables you to test different popup versions to determine which resonates best with your audience, optimizing for better conversions over time.
Quality analytics are key to understanding a popup’s performance. Look for plugins that provide insights into views, conversions, and engagement to help you improve your strategy.
Opt for plugins that integrate seamlessly with popular page builders like Elementor and Beaver Builder for cohesive design and functionality.
Consider pricing plans and look for options with free plans or money-back guarantees, ensuring the plugin meets your needs without financial risk.
With these criteria in mind, here are some top WordPress popup maker plugins.
OptiMonk is a versatile popup builder known for its powerful customization and high-converting templates.
Built with marketers in mind, it enables you to create eye-catching popups that engage website visitors and boost conversions. Popups can be easily embedded into your WordPress site for seamless integration.
OptiMonk’s personalization tools allow you to craft targeted messages for different customer segments, while its A/B testing features help refine strategies.
Pricing: OptiMonk offers a free plan for smaller websites, which includes all features and unlimited campaigns. Paid plans start at $29/month.
Popup Maker offers broad flexibility, allowing you to build nearly any type of popup, including subscription forms, email opt-ins, and video popups.
It’s highly customizable, with options for targeting specific actions or user behavior, such as scrolling inactivity or page exit, enabling you to effectively reach your audience.
Pricing: Starts from $99/year.
Rebranded from Sumo, BDOW! focuses on growing email lists and boosting engagement with simple, highly effective popup options.
It includes optimized templates for conversions, such as scroll-triggered boxes and welcome mats, and integrates with social media for easy sharing and increased reach.
Pricing: Free, or from $15/month for premium features.
Thrive Leads is a lead generation powerhouse, offering various popup types and robust A/B testing.
Popular for form creation, it excels with advanced targeting capabilities, allowing you to reach specific segments by tailoring popups to user behavior, location, and past interactions.
Pricing: $199 quarterly.
Ninja Popups is designed to trigger popups effectively, combining sleek, mobile-friendly designs with features that drive social engagement.
Built with marketers in mind, it includes social sharing buttons, responsive layouts, and a visual editor, making customization easy for beginners.
Pricing: Free plan available; premium plans from $99/year.
For sites built with Elementor, the Elementor Popup Builder offers seamless integration, allowing you to design popups that match your website’s style.
With Elementor’s full design toolkit, you can create responsive, branded popups with custom animations and advanced design options.
Pricing: Included in Elementor Pro, starting at $99/year.
OptinMonster is a widely used lead generation tool, known for its effective targeting and exit-intent popups.
Its drag-and-drop builder allows for easy customization, while options like geo-location and device-based targeting help create a personalized experience, enhancing lead generation.
Pricing: Starts at $21/month.
Bloom, created by Elegant Themes, is focused on growing email lists through customizable pop-ups and integration with popular email services.
With over 100 templates and various display types, Bloom is ideal for creating branded popups without the need for complex design work.
Pricing: From $89/year.
Icegram stands out for its simple setup and powerful targeting capabilities, ideal for quick deployment without sacrificing customization.
It offers flexible campaign types, including pop-ups, welcome bars, slide-ins, and popup forms, making it versatile for various campaign goals.
Pricing: Free plan available; premium features start at $129/year.
Hustle by WPMU DEV is a robust popup solution that offers eye-catching designs and advanced behavior triggers, such as time delays and exit intent, making it easy to capture user attention.
It integrates smoothly with email marketing platforms, streamlining lead management and visitor engagement.
Pricing: Free version available. Pro plans start at $15/month.
Choosing the right WordPress popup plugin can significantly boost your marketing efforts and drive conversions.
Whether your goal is to grow your email list, promote special deals, or increase social shares, the right plugin has the features to help you succeed.
Focus on your needs, budget, and essential features to maximize engagement on your site.
Create your free OptiMonk account to start building high-converting popups today!
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Product updates: January Release 2025