Top 10 A/B Testing Apps for Shopify in 2025

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Looking for the perfect A/B testing app for your Shopify store?

With so many options promising better conversions, smoother user experiences, and higher sales, the decision can feel overwhelming.

But don’t worry, we’ve done the hard work for you!

This comprehensive guide breaks down the top A/B testing apps for Shopify stores, which means you can stop searching and start optimizing.

Let’s get straight to it!

What features to look for in a Shopify A/B testing app?

Choosing the right A/B testing app for your Shopify store is essential to improving the user experience and boosting conversions. The best tools offer a balance of ease-of-use, automation, and actionable insights. 

Here are five key features to prioritize:

1. Integration with Shopify & third-party apps

A seamless integration with Shopify ensures that you can implement tests without affecting your store’s performance. 

Additionally, compatibility with other tools such as Google Analytics, email marketing software, and heatmap tools can provide deeper insights into user behavior and test performance.

2. No-code editor

A user-friendly no-code editor allows you to run tests without any technical knowledge. 

Whether you want to experiment with headlines, product images, call-to-action buttons, or layouts, a visual editor makes it easy to set up and modify tests in just a few clicks.

3. Multi-page & multi-device testing

Many A/B testing tools focus on single-page experiments, but testing entire user journeys—from product pages to checkout—can reveal more impactful opportunities for optimization. Ensure your tool allows testing across multiple pages and supports both desktop and mobile versions, as user behavior often differs between devices.

4. Easy-to-understand analytics

Accurate and actionable analytics are essential for making informed decisions. A good A/B testing app should provide clear, real-time data on key performance indicators such as conversion rates, click-through rates, and revenue impact. 

Look for platforms that offer intuitive dashboards, visual reports, and statistical significance indicators to help you quickly determine which variant is driving the best results.

5. Pricing & scalability

Choose a pricing plan that aligns with your store’s size and testing needs. Some tools charge based on the number of visitors or experiments, so it’s important to find a balance between affordability and functionality. 

If your business is growing, ensure that the tool can scale with you and support advanced testing as your needs evolve.

Top 10 A/B testing apps for your Shopify store

Here are 10 of the best A/B testing apps to help you improve conversions, enhance the user experience, and boost your sales!

1. OptiMonk

As Google Optimize is no longer an option, OptiMonk takes a lead in A/B testing.

OptiMonk streamlines A/B testing with AI-driven automation and manual testing options, making it a breeze for Shopify store owners to test their ideas.

Whether you prefer a hands-off approach or want complete control over your experiments, OptiMonk equips you with the tools you need to boost conversions and increase sales.

Let’s delve into how OptiMonk can help you achieve your objectives.

1. Visual editor

With the Visual Editor, you don’t need to worry about coding. This intuitive tool allows you to run A/B tests effortlessly on individual page elements such as landing page banners, product descriptions, and call-to-action buttons. 

A/B testing apps

Making quick adjustments and seeing real-time results has never been easier.

2. Ability to choose segments 

OptiMonk also offers segment-specific A/B testing, allowing you to experiment with different variations for specific audiences. 

You can test different messages for first-time versus returning visitors, optimize content based on device type, tailor experiments to traffic sources such as ads or organic search, and even target users based on behavioral data. 

Test different audiences and segment visitors.

This ensures that you’re testing the right elements for the right audience, leading to more meaningful conversion rate improvements.

3. Campaign A/B testing 

Looking to fine-tune key elements of specific campaigns? Campaign A/B testing enables you to test multiple components at the same time. 

You can compare different call-to-action buttons to find the one that drives the most engagement, experiment with headlines to discover which messaging resonates best, and test various images and layouts to determine the most effective design. 

Campaign A/B testing in OptiMonk

This approach helps Shopify store owners refine individual campaign elements and drive more conversions efficiently.

4. Multi-campaign A/B testing 

Want to climb up to the next level? Multi-campaign A/B testing is your answer. This advanced feature allows you to test multiple campaigns against each other.

Multicampaign A/B testing

Whether you want to discover…

  • which message type works best, 
  • which segments have the highest conversion rate, 
  • which headlines bring the best results, 
  • whether gamification really works wonders, or
  • whether discounts drive better results

…then this is the way to find out. 

5. Analytics 

Analytics give you actionable insights from your experiments. OptiMonk’s analytics provide real-time data, allowing you to understand how your A/B testing efforts are performing and which changes made the most significant impact. 

Campaign analytics

By tracking results in real time, you can continuously optimize your store and make data-driven decisions that lead to higher conversions and better customer experiences.

Pricing: OptiMonk offers a free plan, with premium plans available.

2. Personizely

Personizely Shopify app for A/B testing, personalization, and conversion optimization.

Personizely is an all-in-one conversion optimization tool that offers A/B testing alongside powerful personalization features.

It allows you to test popups, cross-sell and upsell offers, exit-intent promotions, and email capture forms.

By personalizing content based on visitor behavior, you can increase engagement and drive more sales.

Key features:

  • A/B testing for popups, exit-intent promotions, and upsell offers
  • Advanced visitor segmentation for personalized experiences
  • Drag-and-drop editor for easy customization

Pricing: The essential plan is available for $39/month.

3. Convert

Convert is a robust A/B testing platform known for its advanced audience targeting and personalization features. It supports multi-page experiments, making it ideal for testing entire sales funnels.

It’s also fully GDPR-compliant, ensuring privacy and security for users.

Key features:

  • Multi-page and multi-domain A/B testing
  • Advanced audience segmentation with behavioral targeting
  • Easy integration with Shopify, Google Analytics, and third-party tools

Pricing: Starts at $99/month for small businesses.

4. Crazy Egg

Crazy Egg heatmaps and A/B testing software to optimize Shopify store performance, and test product pages.

Crazy Egg goes beyond traditional A/B testing, offering extras like heatmaps and session recordings to help you understand how users interact with your Shopify store.

These insights allow you to make data-driven changes that improve engagement and conversions.

Key features:

  • Heatmaps and scrollmaps to track visitor behavior
  • Session recordings for insights into how users interact with your site
  • A/B testing for landing pages, CTAs, and product pages

Pricing: Starts at $29/month; advanced features start at $249/month.

5. Dynamic Yield

Dynamic Yield AI-driven A/B testing and personalization tool for ecommerce.

Dynamic Yield is an AI-driven A/B testing and personalization tool designed for ecommerce, retail, and finance businesses.

It uses machine learning to analyze customer behavior and test results, and then suggests personalized experiences. With its omnichannel support, you can optimize web, mobile, and even email campaigns.

Key features:

  • AI-powered recommendations and content personalization
  • Advanced audience segmentation for targeting specific user groups
  • Omnichannel support for web, mobile, and email campaigns

Pricing: Custom pricing based on your business needs.

6. Webtrends Optimize

Webtrends Optimize Shopify tool for A/B testing, multivariate testing, and personalization.

Webtrends Optimize is a full-featured experimentation tool that offers both client-side and server-side testing. This means you can run complex tests without slowing down your website’s performance.

It also provides advanced segmentation and personalization, allowing you to tailor experiences for different user groups.

Key features:

  • Client-side and server-side A/B testing
  • AI-driven personalization for enhanced customer experience
  • Customizable targeting and segmentation

Pricing: Free plan available; custom pricing for enterprise solutions.

7. Optimizely

Optimizely enterprise-level A/B testing and experimentation platform for Shopify stores.

Optimizely is one of the most well-known A/B testing platforms, designed for large-scale digital experimentation.

It offers powerful tools for feature flagging, omnichannel experimentation, and AI-driven insights.

While it’s primarily built for enterprise users, its capabilities make it a top choice for brands looking to continuously optimize their customer experience.

Key features:

  • AI-powered experimentation for advanced A/B testing
  • Feature flagging for real-time website updates
  • Real-time reporting and optimization suggestions

Pricing: Starts at approximately $36,000/year for enterprise users.

8. OmniConvert

OmniConvert Shopify A/B testing and conversion rate optimization tool.

OmniConvert is a conversion rate optimization suite that combines A/B testing, web surveys, and advanced audience segmentation.

Shopify store owners can test different landing pages, popups, and call-to-action buttons to see which ones drive the most sales. It also offers customer segmentation tools, helping brands create personalized experiences.

Key features:

  • A/B testing for landing pages, forms, and CTAs
  • Real-time customer segmentation based on behavior
  • Web surveys and feedback collection tools

Pricing: Starts at $167/month, with pricing varying based on visitor volume.

9. VWO

VWO A/B testing software for Shopify with behavioral targeting and analytics.

VWO is a comprehensive A/B testing platform that supports multivariate testing and conversion tracking.

It provides behavioral targeting, allowing you to personalize experiences based on user actions.

With its detailed analytics and easy-to-use interface, VWO is a great choice for businesses that want to refine their user experience.

Key features:

  • A/B, split, and multivariate testing for in-depth experiments
  • Behavioral targeting and personalization
  • Visual editor for no-code A/B test creation

Pricing: Starts at $199/month, with enterprise plans available.

10. AB Tasty

AB Tasty AI-powered A/B testing and UX optimization platform for Shopify stores.

AB Tasty is an AI-powered experimentation and personalization platform tailored for enterprise ecommerce brands.

It allows you to conduct A/B and multivariate tests while also providing recommendation engines to personalize user journeys.

By analyzing user behavior, AB Tasty focuses on user experience optimization, helping brands drive engagement and conversions.

​​Key features:

  • AI-driven A/B and multivariate testing
  • Personalization engine for tailored user experiences
  • Predictive analytics and customer segmentation

Pricing: Custom pricing, typically starting at $39,000/year for enterprise solutions.

FAQ

How long should I run an A/B test?

The ideal duration for an A/B test depends on your traffic volume and the element being tested. Most experts recommend running a test for at least two weeks or until you reach a statistically significant number of visitors and conversions.

Can A/B testing slow down my Shopify store?

While A/B testing apps do add some extra code to your site, top tools are optimized to minimize any impact on page speed. To avoid slowdowns, choose lightweight A/B testing software and regularly monitor your site’s performance.

Do I need coding skills to run A/B tests on Shopify?

No, most A/B testing apps for Shopify are designed to be user friendly and require little to no coding experience. Tools like OptiMonk, Convert, and VWO offer visual editors and automated testing, making it easy for anyone to set up experiments and analyze results.

Wrapping up

For Shopify store owners aiming to increase sales and improve the user experience, choosing the right tool for A/B testing can make all the difference.

By consistently experimenting and optimizing your store, you can make data-driven decisions that lead to enhanced customer engagement, higher conversion rates, and increased revenue.

Begin your testing journey today and transform your Shopify store into a high-performing sales powerhouse with OptiMonk!