Shopify Discount Codes: How to Create, Share and Auto-Apply Them
How to create a Shopify discount code, share it as a link, and show the right code to the right visitor.
OptiMonk blog
Ideas that turn visitors into customers.
Conversion tactics, ecommerce playbooks and marketing breakdowns from the OptiMonk team.
Featured · Conversion
Modal vs Popup vs Overlay: What's the Difference?
What separates a modal, a popup and an overlay, how to make a modal accessible, and which one an online store should use when.
Nikolett LorinczNovember 2, 2026
Latest articles
Ecommerce
Personalization
Ecommerce Segmentation: 9 Visitor Segments Every Online Store Can Build
The visitor segments an online store can build from day one, the rule behind each, and how to set them up.
Conversion
50 CTA Button Examples for Online Stores and Popups
50 CTA button texts for online stores and popups, grouped by the shopper's moment, plus what makes a button worth clicking.
Conversion
40 Welcome Message Examples for Your Website (Copy and Paste)
40 website welcome message examples for online stores, grouped by situation and industry, ready to copy into a welcome popup.
Conversion
Christmas Popups: 12 Examples for Your Holiday Sale
12 Christmas popup examples for online stores, from welcome offers and spin-to-win wheels to gift quizzes and last-chance countdowns.
Marketing
Black Friday Marketing Strategy: 30 Ideas for 2026
In this article, we'll share 30 actionable Black Friday marketing ideas for ecommerce businesses to make 2026 your most successful yet.
Series
Marketing Breakdowns
How fast-growing DTC brands really market themselves.
Marketing Breakdowns
Tarte Cosmetics Marketing Breakdown: How a 25-Year-Old Beauty Brand Keeps Making Products Feel Viral
How Tarte turns founder storytelling, creator trips, TikTok virality, and smart on-site funnels into a repeatable beauty marketing growth engine.
Marketing Breakdowns
Carroten Marketing Strategy: How Carroten Turned a 40-Year-Old Greek Suncare Brand Into a TikTok Sensation
How Carroten went from unknown to every US Target shelf in under a year — using TikTok virality, creator-led commerce, and heritage brand positioning.
Marketing Breakdowns
WavyTalk Marketing Strategy: How a $52 Brush Built a 15-Billion-Impression Empire
A deep dive into WavyTalk’s marketing strategy, from TikTok Shop and creator-led launches to UGC, cultural moments, and high-converting DTC tactics.
More articles
Conversion
Top Sleeknote Alternatives to Get More Leads in 2026
In this article, we'll share the best alternatives to Sleeknote that help you to get more leads in 2026.
Ecommerce
14 Effective Thanksgiving Marketing Ideas to Boost Your Sales in 2026
Discover creative Thanksgiving marketing ideas to engage customers, build buzz, and drive sales before Black Friday and Cyber Monday.
Conversion
Best Wisepops Alternatives to Create Popups in 2026
Wisepops' 2026 pricing changes explained, plus six alternatives matched to the exact problem each one solves: pricing, free plans, platform access, and AI.
Product Updates
What's New - June 2026
Six new features to help you prep for peak season — from a brand new analytics dashboard to unique coupon codes for Lucky Wheel, autosave, and more.
Ecommerce
5 Ways to Transform New Subscribers into Recurring Revenue
Learn 5 ways ecommerce brands can turn new subscribers into recurring revenue using welcome flows, personalization, loyalty programs, re-engagement, and referrals.
Ecommerce
25 Best Ecommerce Apps to Streamline Your Online Store in 2026
In this article, we’ve compiled a list of the 25 top ecommerce apps that will help you streamline your operations, boost sales, and grow your online business.
Marketing
How Often Should You Send Marketing Emails? A Simple Guide for Email Marketing Frequency
Learn about email marketing frequency for ecommerce stores. Most send 1-3 emails per week, with frequency adjusted by subscriber engagement and store type.
Ecommerce
14 Summer Marketing Ideas to Supercharge Your Online Sales
Need fresh ideas for your summer marketing? Discover 14 sizzling strategies to boost engagement, grow your email list, and drive conversions.
Conversion
Top 5 AI Popup Tools to Boost Conversions in 2026
Discover the top 5 AI popup tools for 2026 that boost website conversions. Learn how AI-driven popups personalize offers, optimize timing, and increase engagement.
Marketing Breakdowns
Knix Marketing Strategy: The Intimates Brand That Made Authenticity Its Competitive Moat
Knix didn’t just launch a product, it created a category. By turning taboo topics into honest conversations and backing it with real performance, it built trust and scaled to a $170M brand.
Ecommerce
12 Best AI Tools for Ecommerce in 2026, By The Job They Do
12 AI tools for online stores, grouped by the job they do, with prices checked on each vendor's site in October 2026.
Marketing Breakdowns
Salt & Stone's Marketing Strategy: How a $20 Deodorant Became a $165M Empire
Salt & Stone marketing strategy: how a $20 deodorant became a $165M brand through scent, TikTok, and a powerful DTC-first approach.
Ecommerce
What Is User-Generated Content? And How to Use Ecommerce UGC?
In this article, we'll cover the basics of user-generated content and take a look at how 5 top ecommerce brands use UGC.
Marketing Breakdowns
Made In Cookware's DTC Marketing Strategy: How a Century-Old Family Business Became the Internet's Favorite Pan
Learn how Made In Cookware built a winning DTC marketing strategy using chefs, content, and trust to scale into a premium global brand.
