
Marketing Breakdowns
Paula’s Choice Marketing Breakdown: Turning Science into Skincare Success
Discover how Paula’s Choice grew from a 1995 startup to a $2B Unilever brand through transparency, education & science-driven marketing. […]
Barbara Bartucz
October 3, 2025

Marketing Breakdowns
Sephora Marketing Breakdown: 13 Solid Tips for Mastering Personalization
In this article, we looked at the steps Sephora, the retail giant, took to create a delightful shopping experience. […]
Nikolett Lorincz
March 4, 2021
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