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Category: Conversion

Conversion Rate Optimization uses data to build a customer journey map + conversion funnel, enabling upselling, cross selling. It’s not just about increasing the conversion rate and the tasks associated with it like AB testing, SEO and SEM activities. Here you will find CRO marketing techniques and lots of sales promotion examples

The Process of Conversion Rate Optimization: A 5-Step Framework

What Are the Steps of Conversion Optimization: A Conversion Framework

Posted on August 22, 2019 (April 11, 2023) by Nicole Mezei

In this article, we’ll discuss the steps of conversion optimization and we present you a Conversion Framework. If you are not sure where to start conversion optimization, this is a perfect match for you! […]

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Posted in Conversion
Increase your Average Customer Spend

How to Increase Average Customer Spend with Conversion Rate Optimization

Posted on August 21, 2019 (January 20, 2023) by Richard Johnson

Learn how CRO tools can increase your average customer spending. ACS is a vital KPI for conversion rate optimization efforts. […]

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Posted in Conversion
ecommerce experience

How to Create the Best Ecommerce Experience

Posted on August 21, 2019 (January 20, 2023) by Richard Johnson

Providing the best eCommerce experience is crucial if you want to stand out from the crowd. Learn how to create the best content for your webshop. […]

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Posted in Conversion
choice architecture + nudge marketing

How to Use Nudge Marketing Choice Architecture for CRO

Posted on August 6, 2019 (January 20, 2023) by Richard Johnson

What is Choice Architecture and why should it be an integral part of CRO? Keep on reading and find out how you can leverage it for your eCommerce business. […]

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Posted in Conversion
customer touch points

How to Maximize Conversion at Customer Touch points

Posted on August 5, 2019 (January 20, 2023) by Richard Johnson

Learn how to maximize your conversion rate at customer touchpoints and target your visitors according to their Conversion Funnel Stage. […]

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Posted in Conversion
Choice Architecture + Nudge Marketing + Neural Marketing

What is Choice Architecture + Nudge Marketing for CRO

Posted on June 10, 2019 (January 20, 2023) by Richard Johnson

Use Choice Architecture is to present choices in the right light and influence decisions. Learn to use positive reinforcement and indirect suggestions and raise your marketing to the next level. […]

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Posted in Conversion
What is a buyer persona?

Why is It Considered Important to Focus on the Buyer Persona?

Posted on May 21, 2019 (January 30, 2023) by Richard Johnson

Read this article to understand why is it important to focus on the buyer persona and how you cana build build one yourself. […]

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Posted in Conversion
AB testing errors type 1 and type 2 error vs

A/B Testing: What Is a Type 1 and Type 2 Error and How to Avoid Them

Posted on May 20, 2019 (January 20, 2023) by Richard Johnson

If you want to improve your AB testing methods and correct your errors this is your article to read today! […]

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Posted in Conversion
Shop Messages + Leaving Page Best Practices

What Shop Messages + Leaving Page Best Practices to use?

Posted on May 10, 2019 (May 26, 2023) by Richard Johnson

Get hold of the ways you can communicate with your customer in real time by using exit-intent tech provided by OptiMonk. […]

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Posted in Conversion
When to send email blast

When is the Best Time to Send Email Blast?

Posted on May 9, 2019 (January 20, 2023) by Richard Johnson

What is the best day and best time to send an email blast? Learn about when to organize your email communication. […]

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Posted in Conversion
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