20 Great Popup Examples to Reduce Cart Abandonment

20 Great Popup Examples to Reduce Cart Abandonment

20 brilliant popup examples to reduce cart abandoment

Do you have an ecommerce store?

And did you notice that the cart abandonment rate of online stores is a growing trend?

Many studies have been published on the topic. Barilliance found that the average ecommerce cart abandonment was nearly 80% in 2017. It means that 8 out of 10 visitors who add an item to their cart will leave your store without buying.

Unfortunately, this is a universal problem for all retailers, according to ConversionUP.

But there is a bright side: the high level of cart abandonment can be seen as an opportunity. Or as a challenge. A challenge to save all those sales. Popups are highly effective at capturing visitors who are leaving their cart behind. Especially if you pay attention to a few important details.

In this article, we’ll look at 20 real popup examples to reduce cart abandonment. All of these examples have their own advantages and disadvantages. By reviewing each example, you can learn what works and what doesn’t.


  1. Charityhampers.com.au
  2. Shapescale.com
  3. Eyelovethesun.com
  4. Threedropsoflife.com
  5. Scarlettos.com.au
  6. Swisswatchexpo.com
  7. Getballetbox.com
  8. Zooshoo.com
  9. Gourmetbasket.com.au
  10. Prospectorknives.com
  11. Inikaorganic.com
  12. Mmawarehouse.com
  13. 1bodybrand.com
  14. Zooji.com
  15. Bullets2bandages.org
  16. Bootcuffssocks.com
  17. Boombycindyjoseph.com
  18. Photopaperdirect.com
  19. Rawwcosmetics.com
  20. Laynecoffee.com
  21. Conclusion

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1. Charityhampers.com.au

Popup examples to reduce cart abandonment

What this popup does well:

  • The question “Going so soon?” grabs visitors’ attention.
  • They use a unique CTA: “Get my $10 voucher”.
  • It doesn’t ask for too much information. Asking for a first name and an email address is ideal.

What could be optimized, or A/B tested:

  • It is a little bit messy. Using a center alignment could make it clearer.
  • Consider using a flashier CTA button color.

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2. Shapescale.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Adds a sense of urgency by using a countdown timer.
  • Very nice, unique design.
  • They use a unique “no thanks” link: “No thanks, I’ll rather pay full price”.

What could be optimized, or A/B tested:

  • Try different button copies, e.g. Complete purchase, Go to my cart, etc.
  • It could work well as an interstitial campaign.

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3. Eyelovethesun.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Simple, clear & minimalist design.
  • Uses a very clear and easy-to-understand headline.
  • Unique button text: “Get my 10% off”.

What could be optimized, or A/B tested:

  • Add a first name field to allow for personalization.
  • The button color could have more contrast to get some attention.

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4. Threedropsoflife.com

Popup examples to reduce cart abandonment

What this popup does well:

  • The countdown timer increases sense of urgency which is one of the best ways to persuade visitors to finish the purchase.
  • The offer is in a highlighted font.
  • Very clear, unique selling proposition.

What could be optimized, or A/B tested:

  • Try different button copies, e.g. Complete purchase, Go to my cart, etc.
  • The button color could have more contrast to get some attention.

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5. Scarlettos.com.au

Popup examples to reduce cart abandonment

What this popup does well:

  • Unique design.
  • The button uses a nice, flashy color which draws attention.

What could be optimized, or A/B tested:

  • The coupon code should only be visible after the customer has clicked on the button.
  • The offer is not highlighted enough. It could be bold.

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6. Swisswatchexpo.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Adds a sense of urgency by using a countdown timer.
  • The expiration for the offer is in a highlighted font.

What could be optimized, or A/B tested:

  • Consider testing the value and type of discount ($100 + Free Shipping, just $100 or just Free Shipping).
  • Though the popup matches the website design, the black background is a little bit too strict. It’s worth trying an inverse version.

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7. Getballetbox.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Simple, clear & minimalist design.
  • The imperative “Wait. Don’t go!” grabs visitors’ attention.
  • It’s an interstitial campaign.

What could be optimized, or A/B tested:

  • The coupon code should only be visible after the customer has clicked on the button.
  • The button could use a more specific and unique CTA like “Get My Bun Kit for Only $4.99!”.
  • “No, thanks” button could be more unique.

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8. Zooshoo.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Beautiful and unique design.
  • It uses a unique button text.
  • The countdown timer increases sense of urgency which is one of the best ways to persuade visitors to finish the purchase.

What could be optimized, or A/B tested:

  • The coupon code should only be visible after the customer has clicked on the button.
  • Try using different button copies, e.g. Get my 8% off!

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9. Gourmetbasket.com.au

Popup examples to reduce cart abandonment

What this popup does well:

  • The question “Going so soon?” grabs visitors’ attention.
  • They use a unique CTA: “Get my $10 voucher”.
  • It doesn’t ask for too much information. Asking for a first name and an email address is ideal.

What could be optimized, or A/B tested:

  • It is a little bit messy. Using a center alignment could make it clearer.
  • Consider not to use different font types, some of them are hard to read.

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10. Prospectorknives.com

Popup examples to reduce cart abandonment

What this popup does well:

  • The countdown timer is a good way to increase the sense of urgency.
  • Very nice image in the background.
  • They use a unique “no thanks” link: “No thanks, I’ll rather pay full price”.

What could be optimized, or A/B tested:

  • A variant without a background picture could be A/B tested.
  • The button could be more vivid.

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11. Inikaorganic.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Simple, clear & minimalist design.
  • The imperative “Wait. Don’t leave just yet…” grabs visitors’ attention.
  • Uses a unique button text.

What could be optimized, or A/B tested:

  • Consider using a brighter contrasting color for the button.
  • Try to create a version that uses more color.
  • A/B test a version where the focus is on the offer.

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12. Mmawarehouse.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Unique design that matches the website.
  • Uses a countdown timer to increase the sense of urgency.
  • Excellent color choice for the button.

What could be optimized, or A/B tested:

  • The coupon code should only be visible after the customer has clicked on the button to accurately measure conversions.

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13. 1bodybrand.com

Popup examples to reduce cart abandonment

What this popup does well:

  • The design is beautiful.
  • The countdown timer increases sense of urgency which is one of the best ways to persuade visitors to finish the purchase.
  • Button color has a nice contrast.
  • They use a unique “no thanks” link: “Not interested, I’d rather pay for shipping”.
  • The arrow on the button gets attentions and shows what to do.

What could be optimized, or A/B tested:

  • The coupon code should only be visible after the customer has clicked on the button to accurately measure conversions.

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14. Zooji.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Unique design – it’s as if the illustration is talking to the user.
  • Uses a unique button copy.
  • The image guides your eyes to the value proposition (by the shoes pointing to the bubble).

What could be optimized, or A/B tested:

  • The offer is not highlighted. Consider using a bigger font.

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15. Bullets2bandages.org

Popup examples to reduce cart abandonment

What this popup does well:

  • The countdown timer is a good way to increase the sense of urgency.
  • It uses eye-catching colors.
  • Unique offer: free upgrade to priority mail.
  • The “No thanks” copy draws attention to a problem customers face often.

What could be optimized, or A/B tested:

  • It’s worth A/B testing the colors of the popup. For example, a lighter background could work well with this flashy green button color.
  • A/B test headline: use the words “FAST SHIPPING” instead of “PRIORITY MAIL”.

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16. Bootcuffssocks.com

Popup examples to reduce cart abandonment

What this popup does well:

  • The countdown timer increases sense of urgency which is one of the best ways to persuade visitors to finish the purchase.
  • The offer is very clear and there’s not too much text.
  • Uses a unique CTA copy.

What could be optimized, or A/B tested:

  • The coupon code should only be visible after the customer has clicked on the button to accurately measure conversions.
  • Consider not to use different font types, some of them are hard to read.

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17. Boombycindyjoseph.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Modern and clean design.
  • The offer highlighted in big bold text.
  • The button has a nice, eye-catching color.

What could be optimized, or A/B tested:

  • Add a first name field to allow for personalization.

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18. Photopaperdirect.com

Popup examples to reduce cart abandonment

What this popup does well:

  • The countdown timer adds a sense of urgency which is one of the best ways to convince visitors to finish checkout.
  • The offer is in a highlighted font.
  • Uses a flash color as a background that gets visitors’ attention.

What could be optimized, or A/B tested:

  • Instead of showing the coupon code on the button, try different copies, e.g. Complete purchase, Go to my cart, etc.

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19. Rawwcosmetics.com

Popup examples to reduce cart abandonment

What this popup does well:

  • It has a very unique design and an unusual shape.
  • The imperative “Wait! You have something in your cart!” grabs visitors’ attention.
  • Instead of offering a discount, it just reminds visitors that they left something in their cart. Often a simple notification can save conversions.

What could be optimized, or A/B tested:

  • The subheading and the CTA button copy is too small. Consider making them bigger.
  • Try using a more readable font for the headline: “Wait! You have something in your cart!”

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20. Laynecoffee.com

Popup examples to reduce cart abandonment

What this popup does well:

  • Adds a sense of urgency by using a countdown timer.
  • The expiration for the offer is in a highlighted font.
  • Using the word “TODAY” in the headline increases the sense of urgency even more.

What could be optimized, or A/B tested:

  • Consider testing the offer, g. instead of 15% off, try a dollar amount.

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Conclusion

The cart abandonment rate of online stores is shockingly high: 8 out of 10 visitors who add an item to their cart will leave your store without buying. This high level of cart abandonment can be seen as an opportunity. Luckily, popups are highly effective at capturing visitors who are leaving their cart behind.

In this article, we looked at 20 real examples of popups that you can use to reduce cart abandonment rate. All of these popup examples were created using OptiMonk.

If you would like to see more beautiful popups, check out our Exit Intent Gallery or click here and create your own right now.

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