If you’re in the business of converting visitors into customers, then you already know how crucial a landing page can be. But designing a high-converting sales landing page isn’t just about throwing a few images and a call-to-action (CTA) together—it’s about strategy.
You might be wondering, “What exactly makes a sales landing page stand out?”
Well, you’re in luck. In this article, we’ll take a look at some of the best sales landing page examples from top brands and break down what makes them so effective. Plus, we’ll provide you with a checklist so you can create your own killer landing page.
Let’s jump in!
A sales landing page is a dedicated web page designed with one primary goal: to convert visitors into customers.
Unlike a homepage, which serves multiple purposes, a sales landing page focuses on promoting a specific product or service. This type of page is crucial in online marketing because it allows businesses to present a compelling offer and persuade potential customers to take action.
Key elements of a successful sales landing page include a clear and concise headline that grabs attention, a compelling offer that highlights the benefits of the product or service, and social proof such as customer testimonials to build trust.
Additionally, a strong call-to-action (CTA) guides visitors toward the desired action, whether it’s making a purchase, signing up for a newsletter, or downloading a resource. Creating a sense of urgency can also be effective in encouraging visitors to act quickly.
Let’s dive into some real-world landing page examples. These brands have mastered the art of creating landing pages that look great and convert visitors.
Industry: Hospitality
What makes this landing page great:
Our first landing page example is from Airbnb.
Their landing page for hosts is a masterclass in combining clear communication with enticing design. Right at the top, you’re greeted with a bold message highlighting just how much you could potentially earn by renting out your space. That’s an immediate hook!
The page also uses a comparison table to show how Airbnb stacks up against other hosting platforms, making it easier for users to see the benefits without endless scrolling.
And, of course, there’s an FAQ section addressing the common concerns potential hosts might have, which helps reduce friction in the decision-making process.
Industry: Cookware
What makes this landing page great:
Great Jones keeps things short and sweet, which is often the key to keeping visitors engaged. The design is minimalist, letting the brand’s vibrant cookware steal the show.
What stands out most is how the page highlights their most popular products, allowing potential customers to easily navigate to what they’re likely looking for.
It’s a no-fuss, visually appealing approach that works perfectly for a product-driven brand. It’s an excellent sales page example for ecommerce stores.
Industry: Wellness & nutrition
What makes this landing page great:
This landing page example from Stop Fighting Food shows you how to use a video to tell the brand’s story and connect with its audience. It’s a simple but effective way to build trust right away.
The page also integrates social proof with customer testimonials, which helps potential clients feel more confident in the brand.
And here’s a smart move: the opt-in form is repeated three times throughout the sales page, ensuring users have multiple opportunities to sign up without having to scroll back up or search for it.
Industry: Wedding planning
What makes this landing page great:
Zola’s landing page is a visual treat, perfect for couples in the midst of wedding planning. The compelling visuals immediately draw you in, with romantic imagery that sets the tone for the entire experience.
At the top, a clear headline promises simplicity, helping couples easily create their dream wedding website.
This sales page example dives into detailed sections that outline everything Zola offers, from guest lists to registries, making it easy for users to see the full scope of services without feeling overwhelmed.
It’s an all-in-one solution, perfectly crafted for busy brides and grooms.
Industry: Apparel & activism
What makes this landing page great:
The Outrage’s sales page is as bold as its mission. The design grabs attention right away with strong CTAs, such as “Apply today,” encouraging visitors to take immediate action.
The page also builds trust with social proof, showcasing logos of prominent publications where the brand has been featured, which enhances its credibility.
On top of that, the content is packed with bold statements that reinforce the brand’s activism message, creating a seamless connection between its products and its cause. The result is a visually striking, purpose-driven sales page example that leaves a lasting impression.
Industry: Entertainment
What makes this landing page great:
Netflix’s landing page excels in its simplicity and directness.
The messaging is crystal clear: “Starts at $6.99. Cancel anytime.” This straightforward copy immediately tackles two of the biggest concerns potential subscribers have—commitment and cost. By eliminating these objections right off the bat, Netflix makes signing up feel effortless.
The page goes further by providing additional reasons to join and includes a concise FAQ section to address common questions. Everything is designed to guide visitors toward a quick decision, with no fluff or unnecessary distractions.
Industry: Electric bikes
What makes this landing page great:
VanMoof’s landing page for its electric bikes is sleek, just like its product. It uses large, high-quality images of the bikes to immediately catch your eye, while focusing on key product features.
The sales page is heavy on visuals but light on text, which works for a product that sells itself through its design and innovation.
The simplicity helps guide users through the decision-making process without overwhelming them with information.
Industry: Software
What makes this landing page great:
It’s no surprise that Unbounce, a landing page builder, nails its own landing page.
The page is data-driven, with stats to back up the product’s effectiveness. Their CTAs are bold, and the use of social proof is smartly placed.
Plus, the design is fast and responsive, reinforcing that Unbounce is the right tool for optimizing landing pages.
Recommended reading: 5 High-Converting Landing Pages You’ll Want to Copy + Lessons You Can Learn From Them
Now that you’ve seen some high-converting landing pages, it’s time to create your own sales landing page.
Here’s a checklist to help you hit all the right notes:
The first step in creating a successful landing page is to get crystal clear on your primary objective.
Ask yourself: What is the one action I want visitors to take? Is it generating leads, making a sale, driving newsletter sign-ups, or something else?
Every element on your sales page—be it copy, visuals, or the CTA—should work toward that specific goal. Without a clear purpose, your landing page can easily become unfocused, reducing its effectiveness. So, make sure every detail aligns with that singular aim.
Your headline is the hook—it’s the first thing visitors see, and it needs to grab their attention immediately.
A good headline is more than just catchy. It clearly communicates the value or solution you’re offering. Keep it short and to the point, but powerful enough to make visitors want to read further.
Whether you’re solving a problem or offering a unique benefit, your headline should convey that in just a few words. A great example: “Save Time with Our AI-Powered Software—Get More Done in Less Time.”
The right visuals can make or break your sales page.
Choose high-quality images or videos that resonate with your target audience and reflect your product or service. These visuals should complement your message and evoke an emotional response.
For example, if you’re selling a product, show it in action. If it’s a service, consider adding a video testimonial or demo.
People process visuals much faster than text, so use them to reinforce the benefits you’re offering and keep visitors engaged.
Your landing page should clearly answer one question: “What’s in it for me?”
Visitors need to understand the unique benefits of your product or service right away. Whether it’s through bullet points or a concise paragraph, explain why your offering stands out from the competition.
Highlight key selling points, such as time savings, cost efficiency, or unique features. Make it easy for visitors to see why they need what you’re offering by breaking down the value in a way that’s simple to understand.
Your call-to-action is the gateway to conversions, so it needs to be clear, compelling, and placed prominently on your page.
Use action-oriented language that motivates visitors to take the next step, like “Get Started Now” or “Claim Your Free Trial.”
Building trust is key to converting visitors, and social proof is one of the most effective ways to do that.
Add customer reviews, video testimonials, or certifications that show visitors others have had a positive experience with your product or service. Highlighting well-known customers or companies you’ve worked with is another great trust signal.
People are more likely to convert when they see that others have benefitted from your offering—especially if those customers had similar needs or concerns.
Page speed is critical—especially for mobile users. Studies show that even a one-second delay in load time can significantly hurt your conversion rates.
Ensure that your landing page is optimized to load quickly by compressing images, minimizing scripts, and streamlining your design.
Additionally, with a growing percentage of traffic coming from mobile devices, it’s crucial to ensure your landing page is fully mobile-responsive. Everything from forms to CTAs should be easy to navigate on smaller screens, without requiring unnecessary scrolling or zooming.
Even a well-designed landing page can benefit from ongoing optimization. A/B testing allows you to experiment with different variations of key elements to see what resonates most with your audience.
You can test headlines, CTA placement, visuals, and even form lengths to see which version delivers the best results.
By running tests and gathering data, you can continuously improve your landing page’s performance, making small tweaks that lead to better conversion rates over time.
Now let’s take a look at some additional tips for creating a successful sales page:
Your call-to-action is one of the most critical elements of the sales page—it’s what drives conversions. Make sure it stands out by using contrasting colors that draw attention.
For example, if your page has a neutral color palette, opt for a bold, bright color like red, orange, or green for the CTA button.
This visual contrast makes it easy for users to spot where they need to click, boosting the likelihood that they’ll take action.
Forms are often a necessary part of sales landing pages, but they can also be a major source of friction. To avoid overwhelming visitors, simplify your forms by asking only for the most essential information.
Long, complicated forms can discourage users from completing the process. If possible, stick to basics like name and email, and if more details are needed, consider breaking the form into steps to keep it manageable.
The less effort required, the higher the chance visitors will complete the form.
When it comes to sales page design, less is more. Too much information, too many images, or excessive text can create clutter and distract users from the key message and CTA.
Focus on the core elements that support your goal—compelling headline, persuasive sales copy, a clear call-to-action, and relevant images or videos.
The cleaner and more streamlined the page, the easier it will be for users to navigate and make a decision.
Where you place your call-to-action on the page can significantly impact conversion rates.
Experiment with different placements—above the fold (visible without scrolling), at the bottom of the page, or in multiple locations throughout the page.
Sometimes, a well-timed CTA at the end of a persuasive section can work wonders, while in other cases, an upfront CTA can drive action early on.
Creating a high-converting sales landing page doesn’t have to be overwhelming. By studying these top landing page examples and following the checklist, you’ll be well on your way to building a page that captures attention, builds trust, and drives action.
Remember, the key is to keep it simple, clear, and focused on delivering value to your target audience. Test, tweak, and optimize your landing pages to ensure they continue performing at their best.
With the right approach, your landing page can become a powerful tool for turning visitors into loyal customers.
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Product updates: January Release 2025