Ever feel like your website visitors slip away before you can capture their email addresses?
You’ve got great content and fantastic products, but those email signups? They’re just not happening.
If that sounds like you, lead magnet popups could be the answer.
In this article, we’ll break down eight real-world lead capture popup examples that are super effective for growing email lists.
Let’s jump in!
A lead magnet is something valuable you offer to website visitors in exchange for their contact information, usually to collect email addresses. Think of it as a “freebie” that convinces someone to give up their precious email in return for something of value.
The key is that the lead magnet must be relevant, useful, and enticing enough for someone to think, “Yes, I need this in my inbox!”
Popular types of lead magnets include:
The options are endless, but the goal is always the same: generating leads and delivering something that solves a pain point for your audience.
Website popups grab attention, and when used strategically, they’re incredibly effective at converting visitors.
A well-timed popup, whether it appears when someone is about to leave your site or after they’ve scrolled partway down a page, can be impossible to ignore.
Plus, popups take advantage of FOMO (fear of missing out) by adding urgency through limited-time offers or countdown timers. This taps into a visitor’s emotions, making them more likely to act quickly.
Ready to see some magic in action? Here are 8 creative lead capture popup examples that take email capture to pro level.
The Turmeric Co. nails it with a visually appealing lead capture popup offering a free recipe book.
The bold, eye-catching button pops out from the screen to invite visitors with a clear CTA: “Get the recipe book.”
The design is clean, and the imagery focuses on their product, while the promise of free recipes seals the deal, making for a great lead magnet popup overall.
Omnipemf’s lead capture popup offers site visitors a free ebook with a unique value proposition: helping subscribers sleep better and reduce stress.
Who wouldn’t want that? The exclusivity of this offer—“available only to subscribers”—makes it even more enticing.
Offering a free gift is a classic and effective lead generation strategy, and Earth Harbor does it right.
Their lead capture popup creates urgency by labeling the gift as a “limited time only” offer. It’s a sure way to get visitors excited to sign up.
Ecommerce Influence keeps this exit-intent popup simple yet effective with a newsletter signup that offers more than just updates.
Subscribers get exclusive access to an ebook, “33 Killer Tools for Fast-Growing Brands,” and a series of podcasts that help businesses scale to eight figures.
That’s real value packed into one popup, making it one of the most effective lead magnet examples on our list.
This one is a great example for marketers.
DigitalMarketer’s popup tempts visitors with a swipe file packed with 72 headline examples that boost clicks from social media. For anyone looking to sharpen their marketing skills, this offer is hard to pass up.
Giveaways are always a crowd-pleaser. Gardens of the Sun captures leads by offering a chance to win $200 worth of jewelry in exchange for an email address.
Even better, their CTA button reads “Fingers crossed,” which makes the whole process feel exciting and fun.
CeCe’s Home & Gifts wins over first-time visitors with one of the classic popup best practices: a simple but effective 10% discount code.
Discounts are a proven strategy for growing email lists, especially for ecommerce brands. The value immediately captures visitors’ attention, and they can use it right away.
The last of our lead capture popup examples comes from Cherieswood. They tap into one of the biggest drivers of online shopping decisions: free shipping.
They offer this incentive in exchange for a newsletter signup, turning this popup into a list-building machine.
Building a lead magnet popup isn’t as technical as it might seem. With a popup tool like OptiMonk, you can create one in minutes.
Here’s how:
Your lead magnet should solve a specific problem for your audience. Consider various lead magnet ideas such as free trials, webinars, or discount offers to attract potential customers.
Whether it’s a 10% discount, a free guide, or access to exclusive content, make sure it’s something your customers truly want.
Most pop-up tools offer a variety of templates. OptiMonk, for example, has over 300 templates that you can customize to fit your needs.
No design experience? No problem. Use the drag-and-drop editor to tweak the design, colors, and copy to match your brand’s look.
Decide when and how the pop-ups will appear. Will they show up when a visitor is about to leave? Or maybe after they’ve scrolled down 50% of the page?
At this point you’ll also define your audience—first-time visitors, returning visitors, or specific segments.
Once your popup is live, monitor your conversion rate and make adjustments as needed.
Sometimes, a small tweak—like changing the CTA button color—can make a big difference.
Lead capture forms are essential tools for converting website visitors into leads, and they play a crucial role in expanding your email subscriber list.
By offering something valuable to your target audience and using smart timing and design, you can turn casual visitors into loyal subscribers.
Check out these lead capture popup examples, craft your own compelling offer, and watch your subscriber count soar!
Ready to take the next step? Create a free OptiMonk account and start growing your list today!
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Product updates: September Release 2024