Shopify popups are a proven way to win more email addresses, convert website visitors, and boost sales.
But why are they so effective? Because most popup tools let you use advanced targeting and perfectly timed optimization. And popups are more likely to result in an action when they’re personalized and appear at the right time.
Here at OptiMonk, we know a thing or two about what it takes to put together an attention grabbing popup that results in conversions. For inspiration, here’s a list of our favorite popup examples and why they work so well.
With that, let’s dive right in!
Would you like to create amazing and catchy headlines that make your popups irresistible? Grab our 50 Headline Popup Examples swipe file and get inspired!
The more emails you can collect, the quicker you can scale your business.
Food for thought: roughly half of your visitors aren’t ready to buy today but intend to purchase in the future. Capturing those would-be customers with an email list lets you monetize them down the line.
Growing your email list doesn’t happen by accident. You can give your site visitors a much-needed “push” to join your list with a well-placed Shopify email popup.
What does this popup do well?
How can I copy it?
We suggest using this template since it uses contrasting colors by default.
All you need to do is find a lovely image that fits your brand and change the background of the template.
After that, pick a contrasting color for the popup (we recommend using Paletton), and boom! Edit the text, and you’re good to go.
What does this popup do well?
How can I copy it?
Use OptiMonk’s Helsinki template.
Just delete the “First name” and “Last name” fields if you want a simpler form. Next, update the headline, and then you’re done!
This template proves that Shopify email capture doesn’t have to be complicated.
What does this popup do well?
How can I copy it?
Use our Paris template. This popup template might seem very different at a glance but you can customize it with a few easy changes.
For starters, change the background to a black and white image. Then, delete every element that is not needed and change the button color.
Lastly, adjust the minimum height for the popup, and then you’re done.
What does this popup do well?
How can I copy it?
Start with OptiMonk’s New York template.
Just add an Input and Dropdown element instead of the Messenger box. Include a Checkbox element below the button, and that’s it. Customize colors and images to optimize your offer.
What does this popup do well?
How to copy it?
Try out a sidemessage template in OptiMonk (hint: we suggest the Mayon template).
Delete the Radiobutton element and add two Input fields instead. Change the header, upload your photo, and you’re good to go. You can also edit the margin of the image if you don’t want it to go over the edge.
What does this popup do well?
How to copy it?
Start with OptiMonk’s Doha template.
Delete the images in the background, change the text elements, and that’s that!
If you also want to grow your Messenger list, add the Messenger element to your popup and add the Facebook Messenger marketing tool integration.
You can’t grow your email list without asking directly, so don’t be afraid to do so. Highlighting your value via popups is a low-hanging way to seamlessly score more opt-ins.
According to statistics from the Baymard Institute, ~70% of site visitors who add an item to their shopping cart will leave the Shopify store without buying.
Ouch.
Cart abandonment is a huge problem for all ecommerce stores. A well-timed Shopify abandoned cart popup entices visitors to stay on-site and take action instead of bouncing.
What does this popup do well?
How to copy it?
We suggest using OptiMonk’s Santiago template.
Start by moving all elements to the blue block, then delete the white one first. Add a colorful gradient overlay and change the button color.
What does this popup do well?
How can I copy it?
Use OptiMonk’s Budapest template.
Change the black overlay to white. Change text and button colors to match your brand, and that’s it.
Fighting cart abandonment requires you to be proactive about keeping visitors on the page. Triggering ecommerce popups before people have a chance to bounce can do the trick.
Special offers represent a time-tested strategy to attract customers.
When done right, you can re-engage your visitors and convince them to buy sooner rather than later. Turning new visitors into first-time buyers and existing customers into repeat buyers means coming up with a compelling popup.
What does this popup do well?
How can I copy it?
You can use the New York template from OptiMonk.
Just add the product you’re offering to the right as an image. Then, change the background color of the left-hand text block. After that, just change the text and button color to white.
What does this popup do well?
How can I copy it?
Joovv’s nanobar was created by using OptiMonk’s GDPR Bar template.
To copy it, delete the image and the checkbox. Then, add a Text element, change the colors, and insert your copy. Done!
A free shipping bar is a subtle, non-intrusive reminder to website visitors. These bars display progress toward receiving free shipping, motivating customers to add more items to their cart.
What does this popup do well?
Bukvybag’s free shipping bar effectively nudges customers to add more items to their cart by showing them the specific amount needed to qualify for free shipping.
What’s especially clever is how they tailor the message to the customer’s location. This ensures clarity on the shipping threshold, regardless of where the customer is shopping from.
How can I copy it?
You can replicate Bukvybag’s approach using the free shipping bar template below.
Use OptiMonk’s Smart Tags feature to personalize the text based on location.
What does this popup do well?
Crown & Paw’s Dynamic Free Shipping Bar offers a real-time, visual reminder that motivates customers to increase their cart value.
The bar dynamically updates as customers add items, showing how much more they need to qualify for free shipping—a gentle, effective nudge to explore more products.
How can I copy it?
With OptiMonk’s Smart Tags, you can easily set up a similar dynamic free shipping bar. The bar will automatically update the required amount based on the items added to the cart.
Get started with this template:
Now that we’ve explored some effective examples, let’s dive into how you can create your own OptiMonk Shopify popups. The process is straightforward, and with a few simple steps, you can start capturing more leads and driving conversions.
Step 1: You’ll need to add OptiMonk to your online store through the Shopify app store. This can be done in just a few clicks once you select “Add App” on our page.
Step 2: After accepting the routine permissions, you’ll be able to install OptiMonk and supercharge your Shopify store with all of our awesome popup templates.
Step 3: Then, your new OptiMonk account will be created automatically. You need to click through the onboarding screens, then choose a goal:
Step 4: Kick things off by choosing a template! Although there are 200+ templates to choose from, you can quickly narrow down your search by choosing a message type or goal.
Step 5: Now, you can start customizing your very own popups using the templates and examples we talked about earlier.
Using our drag-and-drop editor, you can instantly:
Keep in mind that our editor allows you to customize each stage of the process, including:
Step 6: Once you’ve figured out the creative side of your popup, it’s time to decide when you’ll present it to visitors.
For example, OptiMonk lets you trigger your popup based on visitor behavior such as:
Step 7: Once you’ve decided on all of the above, you’re ready to activate your campaign in your store. Just turn on the Activate button.
And that’s it! You can now track the performance of your campaigns on the analytics dashboard to see how well your popups are converting customers.
With the right tools and a bit of creativity, reeling in subscribers and customers with popups is easier than ever.
These twelve real-world examples of Shopify popups can serve as some much-needed inspiration. You can easily recreate them yourself using OptiMonk.
We invite you to do exactly that by creating a free OptiMonk account today! Or you can download the app from the Shopify app store.
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
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Product updates: September Release 2024