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Shopify Pop-Up Message Tips & Examples to Boost Sales in 2025

  • Conversion
  • 6 min read

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Are you running a Shopify store and looking to add popups to grow your email list and convert more visitors?

Great idea! When done right, popups can be powerful tools to boost sales and engage visitors without being intrusive. In this article, we’ll show you how to create popups that convert and keep your customers happy.

Let’s dive in!

Why should you use popups in your Shopify store?

The answer is simple: they get results.

Pop-ups can help you grow your email list, increase conversions, and boost your average order value (AOV). When you reach customers with the right pop-up message at the right moment, you can turn casual visitors into paying customers.

The secret? Execution.

Effective pop-ups guide—rather than annoy—your customers. They should add value and support the buying journey without getting in the way.

Tools like OptiMonk, available in the Shopify App Store, make it easy to design a personalized, strategic Shopify pop-up that feels more like friendly advice than pushy sales tactics.

6 best practices to launch high-converting Shopify popups

Now that you know why a Shopify pop-up is essential for boosting sales, let’s dive into the best practices for creating an effective campaign.

Follow these tips to ensure your pop-up converts without causing frustration.

1. Personalization is key

Personalized pop-ups perform significantly better than generic ones. Instead of showing the same pop-up to everyone, use dynamic content that adjusts based on customer behavior. For example, if a visitor has already viewed a product, offer them a discount on that specific item.

OptiMonk’s personalization features allow you to create targeted pop-ups based on factors like location, shopping behavior, or past purchases.

2. Make it mobile-friendly

With more than half of online shopping happening on mobile devices, it’s crucial that your pop-up is optimized for mobile screens. Using a mobile-friendly pop-up template ensures that your pop-ups look great and function well on any device.

A large, hard-to-close pop-up on a phone will send users away faster than they arrived.

All OptiMonk pop-up templates are mobile-friendly, and the mobile editing features in the drag-and-drop editor ensure your pop-ups are easy to interact with on mobile devices.

You can preview your campaigns on various mobile devices and fine-tune each campaign element’s mobile settings, allowing for customization that meets the unique requirements of mobile displays.

OptiMonk as a pop up app can get you the results even on mobile devices.

This means elements can be adjusted in size, spacing, or positioning specifically for mobile, without affecting the desktop layout.

You can even hide elements when necessary.

Modify your popup template to fit your Shopify store.

3. Time it right

Timing is everything when it comes to pop-ups.

Don’t give a discount to a user the second they land on your website. Instead, wait until they’ve had a chance to browse a few pages or show intent, like scrolling halfway through a product page.

OptiMonk’s advanced targeting options allow you to trigger pop-ups based on scroll depth, time on site, exit intent, and more—helping you hit the sweet spot for engagement without being intrusive.

4. Offer value

Your pop-up needs to offer something of value to the customer—whether it’s a discount, free shipping, or early access to a sale.

For example, a newsletter pop-up can be an effective way to capture email sign-ups and offer exclusive content or discounts.

Think of it as a trade: the customer provides their email address, and you give them something worth their while.

Check out some of OptiMonk’s pre-built incentive templates to ensure your pop-ups provide value from the start.

5. Add urgency elements

Adding a sense of urgency can drive immediate action and increase sign-ups.

Use countdown timers, limited-time offers, or highlight low stock levels to create FOMO and push users toward completing their purchases.

OptiMonk’s countdown timer feature can be easily added to your Shopify pop-up, helping you build urgency and drive quicker conversions.

Obvi countdown timer popup example

6. Use multi-step popups

Start with a simple yes/no question to engage users without overwhelming them.

Multi-step pop-ups can be especially effective because they ease customers into the process, making them more likely to follow through.

With OptiMonk’s pre-made templates, you can easily get started.

6 Shopify popup message examples

Now that you’ve got the fundamentals locked in, it’s time to see how the pros do it.

1. The Oodie

Interactive quiz pop-up asking visitors who they’re shopping for.
The Oodie’s yes/no popup asking who the visitor is shopping for with clear options.

The Oodie hooks website visitors with an engaging quiz pop-up that asks who they’re shopping for. This interactive move helps to engage customers, making them more likely to stay on the page.

Plus, the quiz data lets The Oodie serve up personalized offers that boost conversion rates without feeling salesy.

2. Mott & Bow

Simple pop-up offering a discount and free shipping.
Simple pop-up offering a discount and free shipping.

Mott & Bow keeps it direct with their newsletter pop-up: “Want to pay 26 pounds less?” This simple, bold question captures attention.

Coupling it with a discount and free shipping is a classic approach that’s hard to resist, making the decision to opt-in a no-brainer.

3. Crown & Paw

Crown & Paw plays the long game with a step-by-step approach. They start by capturing emails, then follow up with a discount and the promise of personalized product suggestions.

Email capture pop-up followed by discounts and personalized product recommendations.
Email capture pop-up followed by discounts and personalized product recommendations.

By leading with email capture, they get leads early and build trust, keeping engagement high.

Email capture pop-up followed by discounts and personalized product recommendations.

4. Taylor Stitch

Minimalist pop-up offering 20% off for newsletter sign-up.

Taylor Stitch emphasizes simplicity and elegance.

Their pop-up offers a 20% discount for joining their newsletter, with a “Join the Common Club” CTA that adds a sense of exclusivity, inviting visitors to become part of something bigger.

5. Alo Yoga

Discount pop-up with a brief interest quiz and humorous opt-out option.

Alo Yoga’s pop-up is a masterclass in blending incentives with personality. They combine a discount offer with a quick interest quiz to segment their audience. Their humorous opt-out button—“No, I’ll pay full price”—is playful and memorable, helping them stand out in a crowded market.

6. Bukvybag

Exit-intent pop-up showcasing personalized product suggestions and top-sellers.

Bukvybag has mastered the exit-intent pop-up with a twist.

Instead of blanket discounts, they serve up personalized product recommendations and highlight bestsellers, encouraging exploration and curiosity without cheapening the brand.

How to measure the effectiveness of your Shopify popup?

Once your pop-ups are live, tracking their performance is key. Focus on these metrics:

  • Conversion rate: See how many visitors are engaging by signing up, claiming a discount, or making a purchase. A higher rate means your pop-ups are hitting the mark.
  • Revenue generated: Measure how much income is directly tied to your pop-ups for a clear picture of their financial impact.
  • Average Order Value (AOV): Check if your pop-ups are boosting transaction sizes. A higher AOV indicates they’re encouraging larger purchases.

OptiMonk’s analytics make it easy to monitor these numbers and tweak your pop-ups for even better results.

Don't go to a third party app to measure your results, OptiMonk's built in analytics can help you.

Regularly analyze the data and optimize your pop-ups to improve conversion rates, engagement, and overall sales.

Wrapping up

Pop-ups can be a powerful way to boost sales if executed with care. Creating pop-ups that focus on value, timing, and personalization is key.

Ready to see the results for yourself? Start experimenting with your Shopify pop-ups using OptiMonk and watch your conversions grow. 

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What should you do next?

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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