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Which Popups Are Most Important for Shopify? 6 Shopify Popup Types You Need
-
Nikolett Lorincz
- Conversion
- 6 min read
Table of Contents
When it comes to optimizing your Shopify store, using the right popups can make a significant difference in boosting conversion rates, increasing sales, and building a stronger customer base.
However, with so many popup types to choose from, it can be challenging to know which ones will have the biggest impact.
Whether you’re looking to grow your email list, reduce cart abandonment, or promote special offers, understanding the most effective Shopify popups is key to unlocking your store’s potential.
In this article, we’ll explore the six essential popup types every Shopify store should use to capture more leads and increase sales.
Let’s get started!
Would you like to create amazing and catchy headlines that make your popups irresistible? Grab our 50 Headline Popup Examples swipe file and get inspired!
Why are popups important for Shopify?
For Shopify store owners, maximizing engagement and increasing conversions are top priorities.
Popups are one of the most effective tools to achieve these goals. They serve as direct communication points with your visitors, offering valuable opportunities to capture their attention before they leave your site.
Here’s why pop-ups are crucial for your Shopify store:
- Lead generation: Popups are excellent for capturing email addresses and building your mailing list. Whether it’s through offering discounts or exclusive content, a well-placed popup can encourage visitors to sign up and stay connected with your brand.
- Reduce abandoned carts: Cart abandonment is a major issue for Shopify stores. Popups can help by offering last-minute incentives, such as a discount code or free shipping, encouraging shoppers to complete their purchases rather than leaving your store.
- Promote relevant offers: If you’re running a sale, offering a free gift, or highlighting a limited-time offer, popups are an effective way to bring attention to your promotions. This ensures your website visitors don’t miss out on your best deals.
- Increase user engagement: Interactive popups, like quizzes or gamified experiences, can engage your customers and keep them on your Shopify store longer. The more time they spend engaging with your store, the more likely they are to make a purchase.
6 best popups for Shopify you need
Now that we’ve covered why popups are essential for your Shopify store’s success, let’s dive into the specific popup types that can deliver the best results.
Whether you’re aiming to capture emails, boost conversions, or reduce cart abandonment, these six must-have Shopify popups will help you maximize your store’s potential.
1. Promote your newsletter in exchange for a discount
Data shows that most first-time buyers feel empowered to make a purchase when presented with an offer.
Scoring an opt-in establishes a relationship with your customers even on their first visit.
How are you going to encourage that ever-so-important opt-in, though?
Deals and discounts are among the most powerful incentives for sign-ups: that’s why they’re so common among Shopify stores.
For example, check out how Miracle Brand invites visitors to unlock an immediate $10 offer with a quick and seamless newsletter signup.
Here are some coupon popups to help you get started in just a few minutes:
2. Remind returning visitors about their abandoned purchases
Shoppers often bounce between multiple sites and competitors before making a decision. Or maybe someone began their product search via mobile but wants to wait until they’re at home to click “buy.”
Either way, welcoming your returning visitors via popups should be a top priority.
It helps to create a sense of friendly familiarity and also boosts your conversion rate in the process. That’s because returning visitor popups often serve as the “Aha!” moment for someone to make a purchase.
The key here is to say “Welcome back” and remind shoppers what they were interested in. You can either combine your reminder with a discount or simply encourage shoppers to keep looking around.
3. Reduce cart abandonment with time-sensitive offers
Cart abandonment is a huge thorn in the side of modern merchants.
In fact, 70% of online shopping carts are abandoned and it’s a universal problem.
Whether through timing or cursor-tracking, a well-placed popup can stop fickle customers in their tracks. Something as simple as a coupon or discount can seal the deal.
Adding countdown timers to your popups helps to create a sense of urgency that drives people to complete their purchases sooner rather than later.
If you need more inspiration, check out our recent guide on cart abandonment popups for Shopify.
4. Increase average order value with free shipping bars
Shoppers will drop more cash on a purchase if it means free shipping.
Merchants should drive buyers to reach that ever-so-important threshold to get it.
You can also use more subtle messages, like a side message or a sticky bar, instead of just popups.
Put your free shipping threshold front-and-center as soon as visitors land on-site. This way, it’ll constantly be in the back of their minds as they begin browsing.
5. Promote seasonal offers to increase your sales
The phenomenon of seasonality in ecommerce is well-documented. From holidays to special events and beyond, seasonal promotions are a prime opportunity to inject some personality into your offers.
That’s because seasonal popups encourage you to get creative and, dare we say, have a bit of fun.
Tying in your Shopify popups with high-spending holidays like Christmas or Black Friday is a no-brainer. However, also consider season-specific popups that serve as a light nudge for your visitors to make a purchase.
Check out this subtle sidebar from WP Standard, for reference:
Here are some seasonal promotion popup templates you can try:
6. Use lucky wheels to gamify the shopping experience
Anything you can do to make your Shopify store more interactive is a plus.
That’s exactly why “spin-to-win”-style popups are all the rage right now.
The concept behind these popups is simple enough: visitors are invited to play a quick game of chance in exchange for a discount.
Lucky wheels represent a breath of fresh air versus more traditional popups. Also, consider that interactive popups cause visitors to stay on-site longer and make more touchpoints with your business.
What are the best Shopify popup apps?
Choosing the right Shopify popup app is essential for creating effective and engaging popups that can boost your store’s performance. With so many options available, it’s important to pick the one that best suits your needs.
Below are some of the best popup apps available in the Shopify App Store, starting with the highly recommended OptiMonk.
1. OptiMonk
OptiMonk is a powerful and versatile popup tool designed specifically for ecommerce. With its easy-to-use drag-and-drop builder, you can create personalized popups, sidebars, and sticky bars that align perfectly with your Shopify store.
OptiMonk allows you to tailor your popups based on user behavior, such as cart abandonment, exit intent, or page scroll, ensuring that you reach the right customers at the right time.
Additionally, OptiMonk’s A/B testing capabilities and advanced targeting options help optimize your campaigns for better performance.
Key features:
- Drag & drop editor: Our industry-leading drag-and-drop editor allows you to create stunning, branded popup campaigns quickly.
- Use case library: We provide ready-made templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations.
- A/B testing: Launch new experiments in seconds to find the best headlines, offers, or combinations of messages.
- Personalization: Craft tailored messages for your key customer segments, ensuring each individual receives the most relevant and engaging experience.
- Analytics: Our built-in revenue analytics ensures that you’re optimizing for real sales, not just leads.
If you’d like to get started with one of the best Shopify popup apps right now, take a look at these templates for email pop-ups, sales pop-ups, and more:
2. Privy
Privy is another popular Shopify popup app known for its wide range of customization options. It offers email capture forms, exit-intent popups, and even SMS messaging integration.
Privy also provides templates that can be easily customized to match your store’s branding, making it simple to create popups that engage your visitors.
3. Justuno
Justuno is also a great option for Shopify store owners looking to boost their marketing efforts through popups. It offers a variety of popup types, including gamified options like spin-to-win, which can increase engagement and lead generation.
Justuno’s AI-powered targeting makes it easy to deliver personalized experiences to each visitor.
Recommended reading: 12 Best Shopify Popup Apps to Boost Your Sales
Wrapping up
Take advantage of the creative and behavior-targeting tools available to you as a Shopify merchant. Prioritize personalization.
The good news is that tools like OptiMonk allow you to create customer-friendly popups in just a matter of clicks. With tons of proven templates and customization features at your disposal, our platform lets you personalize your site’s shopping experience ASAP. Let’s get your numbers up!
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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