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- 10 Best Free WordPress Popup Plugin Options in 2025
10 Best Free WordPress Popup Plugin Options in 2025
-
Nikolett Lorincz
- Conversion
- 6 min read
Table of Contents
Ready to boost conversions with popups?
Choosing the right WordPress popup plugin is key to optimizing conversions. Luckily, there are excellent free options with essential features, integrations, and customization.
Most free popup plugins offer basic features like templates, customizations, and plugin compatibility.
In this article:
- What a WordPress popup is
- The best free popup plugins
- Key features to look for
Let’s dive in!
What are WordPress popups?
Popups have a reputation. Done wrong, they’re annoying. Done right, they’re there to increase conversions.
A WordPress popup is a dynamic overlay triggered by actions like scrolling, clicking, or trying to exit. It’s your site’s way of saying, “Before you go…”
Popups serve several purposes:
- Promoting products
- Collecting email addresses
- Offering discounts
- Delivering timely messages
They can boost email opt-ins, reduce cart abandonment, and increase content downloads when used strategically.
With WordPress, you don’t need to code or hire a developer. The right WordPress popup plugins let you easily create popups from your dashboard.
Ready to find the best free WordPress popup plugin? Let’s explore the top options.
What's the best free WordPress popup plugin?
These plugins make it easy to create and customize popups for your WordPress website, ensuring compatibility with various form-building plugins and email services.
Among these, some of the best WordPress popup plugins stand out for their features, ease of use, and effectiveness in boosting conversions.
| Plugin | Key features | Free plan available | Pricing |
|---|---|---|---|
|
OptiMonk |
|
Yes |
$39/month |
|
BDOW! (formerly Sumo) |
|
Yes |
$15/month |
|
Popup Maker |
|
No |
$99/year |
|
Icegram |
|
Yes |
$129/year |
|
Ninja Popups |
|
Yes |
$99/year |
|
Elementor Popup Builder |
|
No |
$99/year |
|
WP Popups |
|
No |
$70/year |
|
Hustle |
|
Yes |
$15/month |
|
PopupAlly |
|
Yes |
$49/year |
|
AYS Popup Box |
|
Yes |
$49/one-time payment |
1. OptiMonk
OptiMonk offers an extensive template library, allowing you to get started in no time.
With over 300 mobile-optimized, professionally designed templates, you’ll find options for every need, including:
- Building your email list with email popups
- Reducing cart abandonment with exit-intent popups
- Gamifying the user experience with lucky wheel popups
Whatever your goal, OptiMonk has a template to match.
Key feature #2: Flexible drag-and-drop editor
OptiMonk’s drag-and-drop editor makes customizing popups easy.
You can create popups from scratch,
- Add,
- Edit,
- Remove any element with a single click.
The editor includes a range of elements, from text boxes, images, and buttons to advanced features like countdown timers, product elements, and coupons.
Key feature #3: Many triggering options
OptiMonk’s triggering options ensure your popups appear at the perfect time.
The tool automatically monitors your visitors’ behavior, allowing you to display popups to visitors based on specific actions such as:
- Exit-intent technology (on desktop and mobile)
- Timer-based triggering
- Scroll-based triggering
- On-click triggering
- Post-JavaScript event triggering
With such precise control over timing, you can effectively optimize the conversion rates of your popups.
Key feature #4: Advanced targeting
OptiMonk allows you to target website visitors with specific messages based on numerous factors, ensuring your popups are highly relevant and more likely to convert.
You can target visitors based on their location, the pages they visit, and what they have in their cart.
Additionally, you can create sales funnels linking various campaigns together and even develop custom variables to determine who sees your popups.
Key feature #5: A/B testing
OptiMonk’s A/B testing capabilities allow you to test different versions of your campaigns and track their performance.
It has the ability to gauge the statistical confidence of your results, ensuring the reliability of your data.
When a variant achieves over 90% statistical confidence, it becomes the “champion variant,” and you can automatically deactivate lower-performing variants using the “Keep only the winner variant running” feature.
Key feature #6: Advanced analytics system
OptiMonk’s advanced analytics system lets you monitor the performance of all your campaigns.
You can track the number of visitors, impressions, conversions, conversion rates, and even total orders or average order value.
Other key features:
- Smart Headline Generator: Use the AI-powered Smart Headline Generator to craft catchy headlines and increase conversions.
- Ecommerce-specific features: Enjoy features like dynamic product recommendations and auto-generated coupon codes.
- Performance-friendly: OptiMonk popups load after your website, ensuring they don’t interfere with the Largest Contentful Paint (LCP), an important metric in Google’s Web Vitals.
- Compliance and security: OptiMonk campaigns are fully GDPR compliant, Google-friendly, and safe from AdBlock.
Wanna know why users love OptiMonk?
Click here and read authentic reviews.
Pricing:
OptiMonk offers a free plan for smaller websites, which includes all features and unlimited campaigns. Paid plans start at $29/month.
2. BDOW! (formerly Sumo)
BDOW! (formerly Sumo) is a popular choice for businesses looking to grow their email list and improve user engagement.
Known for its simplicity and effectiveness, Sumo offers a range of features that make it easy to capture leads and keep your audience engaged.
Key feature #1: Easy drag-and-drop editor
Their editor makes it easy for anyone—regardless of design experience—to build popups that blend perfectly with your website. You can visually place and style elements like headlines, forms, and buttons, all without touching a single line of code.
Key feature #2: Exit-intent technology
This behavior-based feature detects when a user is about to leave your site and triggers a popup at that crucial moment. It’s particularly useful for recovering abandoning visitors and giving them a reason to stay—like offering a last-minute discount or lead magnet.
Key feature #3: Seamless email integrations
Sumo integrates with all major email marketing platforms, including:
- Mailchimp
- Constant Contact
- Campaign Monitor
This makes it simple to sync new leads automatically and start nurturing them through your existing marketing funnel.
Pricing:
They offer a free version. For those looking for advanced capabilities and higher limits, paid plans start at $15/month.
Popup plugins may be the wonderful instrument of conversion and user engagement, yet it is necessary to select one that will provide the proper proportion between functionality and user experience. You only need to ensure that your popups are of value such as when offering a time sensitive deal or when seeking feedback to ensure that they do not scare away users.
3. Popup Maker
The Popup Maker plugin provides a comprehensive set of tools to create various types of popups, including:
- Subscription forms
- Videos
- Iframe elements
This versatility makes it an ideal choice for any WordPress site. Whether you want to build your email list, promote offers, or guide users through your site, Popup Maker is a solid option.
Key feature #1: Unlimited popup creation
Unlike many plugins that cap the number of popups on their free plan, Popup Maker lets you create as many popups as you want. You’re free to experiment with different campaigns, audiences, and offers without any limitations.
Key feature #2: Customizable themes and triggers
Choose from a wide range of styling themes or build your own from scratch. You can also configure triggering behavior with pinpoint accuracy—show popups after a certain time delay, when a user scrolls a specific percentage, or after form submissions.
Key feature #3: Built-in analytics
Popup Maker includes simple but effective analytics that help you track how each popup is performing. You can monitor impressions, click-throughs, and conversion rates, which helps you make data-backed decisions on future optimizations.
Pricing:
Pricing starts from $99/year.
4. Icegram
Icegram is known for its robust functionality and easy-to-use interface, making it a favorite among marketers and website owners looking to create effective popup campaigns.
Whether you want to capture leads, drive conversions, or engage users, Icegram has the tools you need.
Key feature #1: Multiple campaign types
Icegram offers various display formats beyond traditional popups, including:
- Action bars
- Slide-ins
- Messengers
- Full-screen overlays
This range of options lets you test different formats and find what works best for your audience.
Key feature #2: Advanced targeting & triggering
The plugin offers in-depth targeting options such as geo-targeting, device targeting, and referrer-based rules. Combined with behavioral triggers like scroll depth, time delay, and exit intent, you can deliver laser-focused campaigns.
Key feature #3: Detailed analytics dashboard
With Icegram’s built-in analytics, you can measure impressions, clicks, and conversion rates at a granular level. Visual charts and performance summaries make it easy to assess what’s working and what needs improvement.
Pricing:
Icegram offers a free plan with essential features to get you started. For more advanced capabilities, premium plans are available starting from $129/year.
5. Ninja Popups
Ninja Popups is celebrated for its range of customization options and stylish designs, making it a top choice for those who want to create visually appealing and effective popups.
Key feature #1: Visual drag-and-drop editor
Designing with Ninja Popups is intuitive, thanks to the visual builder. You can customize every element on your popup—colors, fonts, spacing, and animations—with real-time previews to see exactly how it will look.
Key feature #2: Social network integration
Boost your online presence by adding social sharing buttons directly to your popups. Ninja Popups supports Facebook, Twitter, LinkedIn, and more, helping you generate social proof and increase reach organically.
Key feature #3: Mobile-optimized designs
Every template is designed to be fully responsive, so your popups look stunning and load properly on mobile, tablet, or desktop. This ensures a smooth experience no matter how users interact with your site.
Pricing:
Ninja Popups offers a free plan. For those needing advanced features and greater flexibility, premium plans are available starting from $99/year.
6. Elementor Popup Builder
Elementor’s Popup Builder is a standout feature of the popular Elementor page builder plugin, offering a seamless way to create dynamic and visually appealing popups.
If you’re already using Elementor for your site, this integrated tool is a perfect addition to your marketing arsenal.
Key feature #1: Full Elementor integration
Create popups just like you build pages with Elementor’s wide array of widgets, including:
- Forms
- Headlines
- Countdown timers
- Testimonials
No need to switch platforms your popup design stays right where you manage your website content.
Key feature #2: Pixel-perfect design tools
Customize everything with precision—background overlays, entrance animations, column gaps, shadow effects, and more. This level of control ensures your popups are not only functional but also on-brand and aesthetically aligned with your site.
Key feature #3: Responsive editing
Preview and fine-tune your popups for different screen sizes within the editor. Whether your audience is browsing on desktop or mobile, you can optimize the experience with responsive settings that adapt to every device.
Pricing:
Elementor Popup Builder is included with the Elementor Pro plan, which starts at $99/year.
7. WP Popups
WP Popups is a lightweight, versatile popup plugin designed to help you create effective popups with multiple customization options without slowing down your website.
Its simplicity and versatility make it a popular choice for users who want to implement popups quickly and efficiently.
Key feature #1: User-friendly drag-and-drop builder
WP Popups keeps things simple. Its intuitive drag-and-drop interface allows you to easily add, arrange, and style elements like images, text, CTA buttons, and forms. No coding needed—just click, drag, and drop to build your perfect popup.
Key feature #2: Versatile display options
This plugin lets you choose from multiple popup types, such as modal lightboxes, floating bars, slide-ins, and full-screen overlays. These options help you match your campaign goal with the best visual format for maximum impact.
Key feature #3: A/B testing tools
With WP Popups’ built-in A/B testing, you can create multiple variations of your campaigns and let the data guide your decisions. Test different messages, designs, or calls to action to see which version performs best and boosts your conversion rate.
Pricing:
WP Popups offers premium plans starting from $70/year.
8. Hustle
Hustle, by WPMU DEV, is a versatile plugin designed for building customizable and responsive popup boxes, slide-ins, and social sharing bars.
Known for its comprehensive feature set and ease-of-use, Hustle makes it simple to engage your visitors and grow your audience.
Key feature #1: Professionally designed templates
Get started quickly with Hustle’s pre-built, mobile-optimized templates. Whether you’re creating popups, slide-ins, or embeds, you’ll find elegant designs that require minimal customization and still look great on all devices.
Key feature #2: Seamless email marketing integrations
Hustle integrates with a variety of email marketing tools, including:
- Mailchimp
- AWeber
- GetResponse
- ConvertKit
- And more
This allows automatic lead syncing, so you can start follow-ups with email automation immediately.
Key feature #3: Advanced behavior triggers
Engage your visitors at just the right time with triggers like exit intent, scroll depth, time on site, or clicks on specific elements. Hustle gives you granular control over how and when your popups are shown, helping you increase relevance and reduce annoyance.
Pricing:
Hustle provides a free version. For more advanced capabilities, pro plans are available starting from $15/month.
9. PopupAlly
PopupAlly is a beginner-friendly WordPress popup plugin built with user experience in mind. Unlike aggressive popups that interrupt readers, PopupAlly focuses on delivering “polite” opt-ins that appear at just the right moment—without being pushy.
It’s a great pick for bloggers, coaches, and small business owners who want to grow their email list while keeping their audience engaged.
Key feature #1: Non-disruptive popup behavior
Rather than bombarding visitors as soon as they land on your site, PopupAlly focuses on respectful engagement. It offers exit-intent popups and timed triggers that let users absorb your content before showing opt-in offers.
Key feature #2: Multiple opt-in formats
You can choose from exit popups, timed popups, or embedded inline forms. This gives you the flexibility to place calls-to-action wherever they naturally fit within your site content or user flow.
Key feature #3: Essential email marketing integrations
PopupAlly supports popular email tools like Mailchimp, ConvertKit, Infusionsoft, and more. Whether you’re managing a newsletter or a drip campaign, your leads will flow straight into your chosen system without extra steps.
Key feature #4: Simple A/B testing
While not as advanced as some other plugins, PopupAlly’s A/B testing allows you to test basic headline, image, or CTA changes so you can see what resonates most with your audience.
Pricing:
PopupAlly offers a free plugin version with the essentials. For more advanced features like slide-in popups and extra customization, the premium version starts at $49/year.
10. AYS Popup Box
AYS Popup Box is a highly customizable popup builder that adapts well to any type of WordPress site—whether you’re collecting leads, promoting a video, or adding a countdown timer for your latest launch.
Its flexibility and design options make it a great tool for marketers who want more control over how popups behave and look.
Key feature #1: 15+ popup types
Choose from a large variety of popup formats including newsletter forms, contact forms, countdown timers, video popups, age verification popups, and more. This allows you to run highly specific and engaging campaigns that fit your website’s purpose.
Key feature #2: Flexible triggering rules
AYS Popup Box gives you granular control over when your popups appear. Choose from triggers such as page load, scroll percentage, on-click, user inactivity, or custom JavaScript events. This flexibility allows for highly targeted and contextual popups.
Key feature #3: Deep design customization
Customize virtually every element of your popup, including:
- Fonts
- Colors
- Borders
- Animations
- Transitions
- Layout structure
You can also apply effects like zoom-in or fade-out, allowing you to create visually striking designs that align with your brand.
Pricing:
AYS Popup Box comes with a generous free plan. Unlock more powerful features with the premium version for a one-time payment of $49.
What features should you look for in a popup builder plugin?
Now as we have seen all those options, let’s talk about what makes a popup plugin worth your time.
Here are key features to consider!
1. Ease-of-use
A user-friendly interface is essential.
Look for plugins that are easy to install, configure, and integrate into your WordPress site. You shouldn’t need to be a tech guru to create and manage your popups.
Drag-and-drop builders, pre-made templates, and intuitive dashboards can make the process seamless, allowing you to focus on crafting compelling messages rather than wrestling with technical details.
2. Customization options
Flexibility in design and functionality allows you to tailor popups to match your brand and specific campaign needs.
A good popup plugin should offer extensive customization options that let you change colors, fonts, and layouts.
Advanced features like CSS editing and customizable animations can help your popups stand out and create a cohesive look that aligns with your overall branding.
3. Targeting and triggering options
Effective popups are displayed based on user actions and behaviors, targeting the right audience and appearing at the right time. Features like exit intent, time delay, and user behavior triggers are crucial.
For instance, exit-intent popups can capture users who are about to leave your site, while scroll-based triggers can engage users who are actively reading your content.
Advanced targeting options, such as geolocation and device-specific triggers, can further refine your popup strategy, ensuring that your messages reach the most relevant audience.
4. Mobile responsiveness
With more users browsing websites on mobile devices, it’s important to ensure your popups are mobile friendly and look great on all screen sizes.
A responsive design adapts to different devices, providing a smooth user experience whether visitors are on a smartphone, tablet, or desktop.
Mobile responsiveness not only improves the user experience but also boosts your site’s SEO performance, as search engines favor mobile-friendly websites.
5. Analytics and reporting
Tracking performance helps you understand what’s working. Choose popup plugins that offer robust analytics and reporting tools.
Detailed insights into metrics such as conversion rates, click-through rates, and user behavior can guide your optimization efforts.
Also, make sure that your plugin integrates with popular analytics platforms or offers built-in reporting features to track and analyze your popup performance effectively.
6. Support and updates
Regular updates and reliable customer support can save you a lot of headaches down the line.
A good popup plugin should have an active support team to assist with any issues or questions you might have.
Frequent updates ensure compatibility with the latest WordPress versions and security standards. Additionally, updated plugins often come with new features and improvements, keeping your popup strategy fresh and effective.
FAQ
How do I create a free popup in WordPress?
Creating a free popup in WordPress is easy with the right plugin. Simply choose one of the plugins listed above, install it, and follow the setup instructions to design and publish your popup. Most plugins offer drag-and-drop editors and pre-designed templates, making the process straightforward.
What is the best popup plugin for WordPress?
The best popup plugin for you depends on your specific needs. OptiMonk and Sumo are great for advanced targeting, while Elementor Popup Builder is perfect if you’re already using Elementor. Evaluate the key features of each plugin to determine which aligns best with your goals.
What are popup triggers?
Popup triggers are specific conditions that control when and where a popup appears on your website. Common triggers include:
- Exit intent: Shows a popup when a user is about to leave the site.
- Time delay: Displays a popup after a visitor has been on the site for a certain amount of time.
- Scroll depth: Triggers a popup when a visitor scrolls to a specific point on a page.
- Click-based: Activates a popup when a user clicks a particular element.
- Page-level targeting: Shows popups on specific pages or posts.
How to track popup conversions?
Tracking popup conversions involves monitoring how many visitors complete a desired action, such as signing up for a newsletter or making a purchase, after interacting with a popup. Most popup plugins offer built-in analytics tools that provide data on views, clicks, conversions and conversion rate.
Wrapping up
Engaging popups can significantly enhance your website’s user experience and drive conversions when used correctly.
The good news is you don’t have to spend a fortune to get these benefits! With the right popup plugin, you can start engaging your visitors more effectively today.
Consider your specific needs and try out a few options to find the perfect fit for your WordPress website.
Want to get started with OptiMonk’s free plan? Click on one of the templates below and set up your first popup campaign in just a few minutes:
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Written by
Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
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Product updates: January Release 2025
