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- 9 Best WordPress Popup Plugins of 2025
9 Best WordPress Popup Plugins of 2025
-
Barbara Bartucz
- Conversion
- 6 min read
Table of Contents
Popups: Love them or hate them, they’re a game-changer for any WordPress website. Whether you want to build an email list or guide more website visitors toward that must-have purchase, popups get the job done.
But with a dizzying array of WordPress popup plugins out there, which ones should you choose?
Good news: we’ve done the legwork for you. We’ve sifted through countless options to bring you the nine best WordPress popup plugins. Each plugin on our list is designed to be user-friendly, customizable, and packed with features to help you achieve your marketing goals.
Ready to find the perfect popup plugin for your WordPress site? Let’s dive in!
What to look for in a WordPress popup plugin?
Before jumping into the popular WordPress popup plugin list, it’s worth talking about what makes a popup builder good. Here’s what you should consider:
1. A functional drag and drop editor
A clear, easy-to-use drag and drop editor is one thing that separates the best WordPress popup plugins from the rest.
Being able to easily customize popups to match the look and feel of your WordPress website really makes a difference to the customer experience.
An intuitive editor allows you to effortlessly create and tweak popups, making the process seamless even for those with minimal technical skills.
2. Elegant themes and pre-built templates
WordPress popup plugins should give you lots of pre-built templates to choose from.
A good plugin should also allow you to create different popup types: sticky bars, side messages, fullscreen popups, and gamified popups.
It’s also important to look for a popup maker that allows you to create and modify themes. These design choices (like background color and fonts) can be applied to all the popup campaigns you create, saving you lots of time.
3. Advanced targeting options
The ability to control which segments of users see different campaigns is essential for making the most of your popups. It ensures that you only target users with relevant messages, avoiding the annoyance that comes with seeing lots of irrelevant website popups.
It’s worth checking out which advanced targeting options a WordPress popup plugin offers on different payment tiers. Most WordPress popup plugins ask you to subscribe to the premium version to get access to advanced features and targeting options.
4. Powerful popup analytics
Popup analytics are crucial because you need to be able to track how well your WP popups are performing. At a minimum, you should be able to integrate your popup plugin with Google Analytics, but the best pop-up plugins offer dedicated, in-depth popup analytics.
Tracking performance metrics allows you to understand what’s working and what’s not, guiding data-driven decisions for future campaigns.
5. A/B testing capabilities
A/B testing is another important feature for refining your popups. The best WordPress popup plugins include A/B testing features, allowing you to compare different versions of a popup to see which performs better.
This helps you continually improve your strategies and maximize popup conversions.
6. Free plan availability
For those on a budget or just starting, having access to a free popup plugin can be a game-changer. Look for plugins that offer a free version with essential features.
This lets you test out the plugin and see if it meets your needs before committing to a paid plan.
7. Excellent customer support
Last but not least, good support is invaluable. Whether you encounter a technical issue or need help with advanced features, responsive and knowledgeable customer support can make a huge difference.
Look for WordPress plugins with positive reviews regarding their support teams.
What's the best WordPress popup plugin?
Ready to explore the best options available to create stunning popups? Let’s get started!
| Plugin | Best for | Free plan | Rating |
|---|---|---|---|
|
OptiMonk |
All-in-one solution |
Yes |
⭐ 4.6 |
|
Elementor |
Design flexibility |
No (Pro only) |
⭐ 4.6 |
|
OptinMonster |
Lead generation |
No |
⭐ 4.3 |
|
BDOW(Sumo) |
Email list building |
Yes |
⭐ 4.2 |
|
HubSpot |
CRM integration |
Yes |
⭐ 4.4 |
|
Thrive Leads |
Conversion optimization |
No |
⭐ 5.0 |
|
Popupsmart |
Lightweight performance |
Yes |
⭐ 5.0 |
|
Poptin |
Engaging designs |
Yes |
⭐ 4.9 |
|
Popup maker |
Customization |
No |
⭐ 4.9 |
1. OptiMonk
Pricing: Free, or from $29 a month
OptiMonk’s comprehensive, powerful popup builder plugin offers lots of features while retaining a very user-friendly experience and interface. That’s why we think it’s the best WordPress popup plugin out there.
OptiMonk has a drag and drop builder that allows you to create a popup from scratch or hit the ground running with one of their 300+ pre-built popup templates.
Even better, you can create as many popups as you like, since OptiMonk’s free version allows you to create unlimited popups. The free plan also includes all the features that are available in paid plans.
You can find templates specifically designed for different popup use cases like shopping cart abandonment, collecting email addresses, collecting feedback, and many more.
In addition, choosing OptiMonk grants you access to cutting-edge WordPress popups, such as lucky wheel popups, conversational popups, or product recommendation popups.
Additional benefits:
- Mobile-optimized popup templates: Every popup will look just as good on a mobile device as on a computer screen.
- 30+ intelligent targeting and triggering options: You can target based on traffic source, browsing history, geotargeting, and other factors.
- Countdown timers: Add a ticking clock to your popup campaigns to raise the sense of urgency.
- A/B testing: Build multiple versions of your popups and test which ones perform best.
- Manage multiple campaigns with ease: Use the UX protection stack and the advanced campaign management features to make sure your popups never annoy your visitors.
- Detailed popup analytics: Track every aspect of your WP popups, including visitor counts, orders, average order value, and overall site conversion rates.
- Smart headline generator: Use our AI-powered tool to create compelling, high-converting headlines with ease.
- 30+ email and CMS integrations: Sync your popup campaigns with your broader marketing strategy quickly.
- Google, AdBlock & GDPR safe: Ensure your campaigns reach the maximum audience without any legal or technical hurdles.
You can boost your revenue by at least 10% by using OptiMonk’s popup builder compared to any other popup builder solution. That’s why OptiMonk is simply the best free WordPress popup plugin you could choose!
Pros and cons
To help you make an informed decision, here’s a breakdown of OptiMonk’s key strengths and areas where it could improve.
Pros:
- 300+ ready-to-use templates
- 35+ use cases
- Advanced targeting options
- Robust A/B testing
- Mobile optimized popups
- Seamless integrations
- GDPR and AdBlock friendly
Cons:
- No dedicated account manager for free users
- Branded popups on the free plan
WordPress rating: ⭐ 4.6/5
2. Elementor popups
Pricing: From $99 a year
Elementor is primarily known for its advanced website builder, but it also offers a simple popup plugin for WordPress.
Their drag and drop interface for building popups allows you to customize your popups easily, and they also have many templates to choose from.
Elementor is a great WordPress popup plugin that also offers some advanced features, such as targeting, but their free and Essential plan doesn’t support the popup builder feature.
Additional benefits:
- No code drag & drop editor: The intuitive interface allows you to easily add, move, and modify elements
- Template library: Filled with professionally designed, high-converting popup templates.
- Page targeting: Control exactly where your popups appear.
Pros and cons
Let’s check out some pros and cons when choosing Elementor as your WordPress popup builder plugin.
Pros:
- Fully integrated with Elementor’s drag-and-drop builder.
- Advanced design flexibility (animations, custom CSS).
- No need for additional plugins if using Elementor Pro.
- Targeting options: triggers, conditions, and rules.
- Responsive and mobile-friendly designs.
Cons:
- Requires Elementor Pro (paid).
- It can slow down page speed if not optimized properly.
- Limited A/B testing features compared to dedicated tools.
The learning curve for beginners unfamiliar with Elementor.
WordPress rating: ⭐ 4.6/5
3. OptinMonster
Pricing: From $29.99/month
OptinMonster helps ecommerce stores generate leads by using popups and inline forms. They offer many types of popup forms with reliable features.
If you can make full use of OptinMonster’s many advanced features, you’ll be able to grow your email list and improve your conversion rate. However, there’s no free plan or free trial—which means that accessing these features requires a substantial investment.
Additional benefits:
- Drag and drop builder: Add and edit elements like a timer, contact forms, and images so your popups blend in with your WordPress website.
- Targeting options: OptinMonster gives you access to tracking and targeting tools, including geo-location, page-level targeting, and an “InactivitySensor.”
Pros and cons
Here are some pros and cons of using OptinMonster as a popup plugin.
Pros:
- Advanced targeting and segmentation options.
- A/B testing and analytics built-in.
- Multiple campaign types: popups, slide-ins, floating bars, etc.
- Exit-intent technology to reduce bounce rates.
- Easy integration with email marketing services.
Cons:
- Subscription-based pricing, can be expensive for small businesses.
- Limited customization unless on higher-tier plans.
- Some advanced features are locked behind premium plans.
- External SaaS, meaning popups aren’t hosted directly on WordPress.
WordPress rating: ⭐ 4.3/5
4. Sumo
Pricing: Free, or $49 a month
Sumo is great for creating exit popup forms that nudge visitors to join your email marketing list.
They have a variety of contact form templates that allow you to create popups without putting much work in.
Since this WordPress popup plugin is devoted to building email opt-in forms, there aren’t many options for those who want to use cart abandonment popups or other types of popups.
Additional benefits:
- Welcome emails: Within Sumo’s system, you can set up welcome emails that go out as soon as someone subscribes.
- GDPR compliance: You’ll create popups that comply with European data regulations.
Pros and cons
Let’s check out the pros and cons of using Sumo on your WordPress site.
Pros:
- Free plan available with basic features.
- User-friendly interface, easy setup.
- Integrates well with email services.
- Heat maps and content analytics (in paid plans).
- Built-in social sharing tools.
Cons:
- Free version includes Sumo branding.
- Advanced features are gated behind paid plans.
- Can slow down site speed if not optimized.
- Fewer customization options compared to other plugins.
WordPress Rating: ⭐ 4.2/5
5. HubSpot
Pricing: From $20 a month
The HubSpot WordPress Plugin is more than a popup plugin: it’s a platform that integrates a range of marketing tools—from Customer Relationship Management (CRM) to live chat and a landing page builder.
This has some drawbacks when looking at HubSpot as a WordPress popup plugin.
For instance, HubSpot’s popup builder doesn’t offer as many customization options as other popup plugins on this list.
Additional benefits:
- Seamless CRM integration: When someone fills out your popup form, their information is automatically entered into your CRM.
- Analytics: Track views, form submissions, and conversion rates of your popup box.
- Email notifications: Whenever a new lead converts on your email opt-in popups, you’ll receive an instant alert.
Pros and cons
Before you jump in, here is a pro and con list to help you choose the best popup maker.
Pros:
- Seamless integration with HubSpot CRM.
- Drag-and-drop form builder.
- Built-in analytics and reporting.
- Free plan with robust features.
- Good for managing customer data and email marketing.
Cons:
- Limited design flexibility compared to dedicated popup plugins.
- Advanced automation requires paid HubSpot plans.
- Slight learning curve if new to HubSpot’s ecosystem.
Not as lightweight as WordPress-native solutions.
WordPress Rating: ⭐ 4.4/5
6. Thrive Leads
Pricing: $199 quarterly
Thrive Suite is an online website builder that also allows you to build popups for WordPress.
They have two popup builders that create different types of popups. Their Thrive Leads product helps you design popups for generating email subscribers, while Thrive Ultimatum is for creating high-conversion exit popups.
Unfortunately, there’s no free version of Thrive Leads.
Additional benefits:
- Many popup types: Create lightbox popups, sticky ribbons, in-line forms, or slide-ins.
- Advanced targeting: Show relevant, highly targeted offers to your visitors.
- A/B testing: Create multiple variations of your popup box and test them against each other to see which one performs best.
Pros and cons
Wanna see some advantages and disadvantages while choosing Thrive Leads for your WordPress site? Here it is.
Pros:
- Extensive A/B testing and reporting features.
- Wide variety of form types: popups, ribbons, slide-ins, etc.
- Advanced targeting and trigger options.
- One-time payment (no recurring fees).
- Deep customization options for forms.
Cons:
- Requires Thrive Suite subscription for full features.
- Learning curve due to advanced functionality.
- It can be resource-heavy, potentially affecting site speed.
- No free version.
WordPress rating: ⭐ 5/5
7. Popupsmart
Pricing: Free, or from $39 a month
You can create several types of popups with Popupsmart. Their popup editor has a drag and drop interface that allows you to design popups without any coding knowledge.
Additional benefits:
- Easy to integrate into your page: All you have to do is copy and paste a bit of Javascript code onto your website.
- Display features: Choose from several display triggers based on behavior, timing, and page views.
- Templates: Popupsmart has a variety of popup templates to get you started.
Pros and cons
Make sure you choose the best popup plugin, and check out the pros and cons of Popupsmart.
Pros:
- Easy-to-use, no coding required.
- Lightweight, doesn’t slow down website performance.
- Advanced targeting (geo-targeting, device targeting, etc.).
- Integrates with many email marketing tools.
- Modern, responsive templates.
Cons:
- Free plan is limited (branding included).
- Advanced features are only available in paid plans.
- External dashboard (not fully managed within WordPress).
- Less design flexibility compared to OptiMonk
WordPress rating: ⭐ 5/5
8. Poptin
Pricing: Free, or from $25 a month
A WordPress popup from Poptin has a specific look. It’s bright, colorful, and a little bit cartoony. If this aesthetic fits with your brand, you might want to consider this WordPress plugin!
Poptin has a large library of popup templates that allow you to create responsive popups.
Additional benefits:
- Performance report: Poptin tracks how each WordPress popup is performing and sends you the resulting data in an easy-to-understand graphical format.
- Email marketing integration: The platform seamlessly integrates with many popular email marketing services and CRM platforms.
Pros and cons
It’s crucial to pick the right popup plugin; be sure to evaluate its strengths and weaknesses, here is your Poptin list.
Pros:
- Drag-and-drop editor for quick popup creation.
- Advanced trigger and targeting rules.
- Built-in A/B testing and analytics.
- Integrates with CRM and email marketing tools.
- Free plan available.
Cons:
- Free plan includes Poptin branding.
- Some users report occasional bugs or performance lags.
- SaaS-based (external dashboard required).
- Pricing can become costly for high-traffic sites.
WordPress rating: ⭐ 4.9/5
9. Popup Maker
Pricing: From 6.95 per month (billed annually)
The last WordPress popup plugin we’ll cover is a lightweight yet powerful tool for creating popup campaigns.
One unique feature of Popup Maker is that you can create video popups in addition to popups with custom images. It’s a great option for brands that have video content they want to show off.
Popup Maker also allows you to use cookies to control how often a specific customer will see a particular WordPress popup.
Additional benefits:
- Display rules: Set up specific conditions to determine when and where your popups appear.
- Triggering events: Set popups to trigger based on user actions like clicking a link, scrolling a certain percentage of the page, or after a specific amount of time has passed.
Pros and cons
Compare the pros and cons of the Popup Maker plugin for WordPress.
Pros:
- Full control within the WordPress dashboard.
- Highly customizable with various trigger options.
- Good for creating GDPR-compliant popups.
- One-time payment options for add-ons.
- Works well with WooCommerce.
Cons:
- The free version is limited in features (requires paid add-ons).
- The interface isn’t as modern or intuitive as others.
- Advanced features may require some coding knowledge.
- It can slow down site speed if many popups are active.
WordPress rating: ⭐ 4.9/5
Recap
That’s our list of the top popup plugins for WordPress! We hope you’ve found the perfect plugin for your site, whether you’re looking for a free plugin or a premium solution.
Choosing the best popup plugin can make a significant difference in your lead generation and overall revenue. Each of the plugins we’ve covered offers unique features and benefits, ensuring you can create engaging, effective popups tailored to your audience’s needs.
Ready to boost your email list and conversions? Start with one of the most popular form plugins, OptiMonk, and experience the power of targeted, high-converting popups firsthand.
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: January Release 2025
