9 Best WordPress Popup Plugins of 2024

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Popups: Love them or hate them, they’re a game-changer for any WordPress website. Whether you want to build an email list or guide more website visitors toward that must-have purchase, popups get the job done.

But with a dizzying array of WordPress popup plugins out there, which ones should you choose?

Good news: we’ve done the legwork for you. We’ve sifted through countless options to bring you the nine best WordPress popup plugins of 2024. Each plugin on our list is designed to be user-friendly, customizable, and packed with features to help you achieve your marketing goals.

Ready to find the perfect popup plugin for your WordPress site? Let’s dive in!

What to look for in a WordPress popup plugin?

Before jumping into the popular WordPress popup plugin list, it’s worth talking about what makes a popup builder good. Here’s what you should consider:

1. A functional drag and drop editor

A clear, easy-to-use drag and drop editor is one thing that separates the best WordPress popup plugins from the rest.

Being able to easily customize popups to match the look and feel of your WordPress website really makes a difference to the customer experience.

An intuitive editor allows you to effortlessly create and tweak popups, making the process seamless even for those with minimal technical skills.

2. Elegant themes and pre-built templates

WordPress popup plugins should give you lots of pre-built templates to choose from.

A good plugin should also allow you to create different popup types: sticky bars, side messages, fullscreen popups, and gamified popups.

It’s also important to look for a popup maker that allows you to create and modify themes. These design choices (like background color and fonts) can be applied to all the popup campaigns you create, saving you lots of time.

3. Advanced targeting options

The ability to control which segments of users see different campaigns is essential for making the most of your popups. It ensures that you only target users with relevant messages, avoiding the annoyance that comes with seeing lots of irrelevant website popups.

It’s worth checking out which advanced targeting options a WordPress popup plugin offers on different payment tiers. Most WordPress popup plugins ask you to subscribe to the premium version to get access to advanced features and targeting options.

4. Powerful popup analytics

Popup analytics are crucial because you need to be able to track how well your WP popups are performing. At a minimum, you should be able to integrate your popup plugin with Google Analytics, but the best pop-up plugins offer dedicated, in-depth popup analytics.

Tracking performance metrics allows you to understand what’s working and what’s not, guiding data-driven decisions for future campaigns.

5. A/B testing capabilities

A/B testing is another important feature for refining your popups. The best WordPress popup plugins include A/B testing features, allowing you to compare different versions of a popup to see which performs better.

This helps you continually improve your strategies and maximize popup conversions.

6. Free plan availability

For those on a budget or just starting, having access to a free popup plugin can be a game-changer. Look for plugins that offer a free version with essential features.

This lets you test out the plugin and see if it meets your needs before committing to a paid plan.

7. Excellent customer support

Last but not least, good support is invaluable. Whether you encounter a technical issue or need help with advanced features, responsive and knowledgeable customer support can make a huge difference.

Look for WordPress plugins with positive reviews regarding their support teams.

What's the best WordPress popup plugin?

Ready to explore the best options available to create stunning popups? Let’s get started!

1. OptiMonk

OptiMonk WordPress popup plugin free

Pricing: Free, or from $39 a month

OptiMonk’s comprehensive, powerful popup builder plugin offers lots of features while retaining a very user-friendly experience and interface. That’s why we think it’s the best WordPress popup plugin out there.

OptiMonk has a drag and drop builder that allows you to create a popup from scratch or hit the ground running with one of their 300+ pre-built popup templates.

Even better, you can create as many popups as you like, since OptiMonk’s free version allows you to create unlimited popups. The free plan also includes all the features that are available in paid plans.

OptiMonk, a free WordPress popup plugin

You can find templates specifically designed for different popup use cases like shopping cart abandonment, collecting email addresses, collecting feedback, and many more.

In addition, choosing OptiMonk grants you access to cutting-edge WordPress popups, such as lucky wheel popups, conversational popups, or product recommendation popups.

Additional benefits:

  • Mobile-optimized popup templates: Every popup will look just as good on a mobile device as on a computer screen.
  • 30+ intelligent targeting and triggering options: You can target based on traffic source, browsing history, geotargeting, and other factors.
  • Countdown timers: Add a ticking clock to your popup campaigns to raise the sense of urgency.
  • A/B testing: Build multiple versions of your popups and test which ones perform best.
  • Manage multiple campaigns with ease: Use the UX protection stack and the advanced campaign management features to make sure your popups never annoy your visitors.
  • Detailed popup analytics: Track every aspect of your WP popups, including visitor counts, orders, average order value, and overall site conversion rates.
  • Smart headline generator: Use our AI-powered tool to create compelling, high-converting headlines with ease.
  • 30+ email and CMS integrations: Sync your popup campaigns with your broader marketing strategy quickly.
  • Google, AdBlock & GDPR safe: Ensure your campaigns reach the maximum audience without any legal or technical hurdles.

You can boost your revenue by at least 10% by using OptiMonk’s popup builder compared to any other popup builder solution. That’s why OptiMonk is simply the best free WordPress popup plugin you could choose!

Download the OptiMonk WordPress plugin here.

2. Elementor popups

Elementor top WordPress popup plugins

Pricing: From $99 a year

Elementor is primarily known for its advanced website builder, but it also offers a simple popup plugin for WordPress.

Their drag and drop interface for building popups allows you to customize your popups easily, and they also have many templates to choose from.

WordPress popup plugin by Elementor

Elementor is a great WordPress popup plugin that also offers some advanced features, such as targeting, but their free and Essential plan doesn’t support the popup builder feature. 

Additional benefits:

  • No code drag & drop editor: The intuitive interface allows you to easily add, move, and modify elements
  • Template library: Filled with professionally designed, high-converting popup templates.
  • Page targeting: Control exactly where your popups appear.

3. OptinMonster

OptinMonster popup plugin for WordPress

Pricing: From $29.99/month

OptinMonster helps ecommerce stores generate leads by using popups and inline forms. They offer many types of popup forms with reliable features.

If you can make full use of OptinMonster’s many advanced features, you’ll be able to grow your email list and improve your conversion rate. However, there’s no free plan or free trial—which means that accessing these features requires a substantial investment.

The OptinMonster wordpress plugin

Additional benefits:

  • Drag and drop builder: Add and edit elements like a timer, contact forms, and images so your popups blend in with your WordPress website.
  • Targeting options: OptinMonster gives you access to tracking and targeting tools, including geo-location, page-level targeting, and an “InactivitySensor.”

4. Sumo

Sumo popup builder

Pricing: Free, or $49 a month

Sumo is great for creating exit popup forms that nudge visitors to join your email marketing list.

They have a variety of contact form templates that allow you to create popups without putting much work in.

Since this WordPress popup plugin is devoted to building email opt-in forms, there aren’t many options for those who want to use cart abandonment popups or other types of popups.

WordPress popup builder plugin by Sumo

Additional benefits:

  • Welcome emails: Within Sumo’s system, you can set up welcome emails that go out as soon as someone subscribes.
  • GDPR compliance: You’ll create popups that comply with European data regulations.

5. HubSpot

Pricing: From $20 a month

The HubSpot WordPress Plugin is more than a popup plugin: it’s a platform that integrates a range of marketing tools—from Customer Relationship Management (CRM) to live chat and a landing page builder.

This has some drawbacks when looking at HubSpot as a WordPress popup plugin.

For instance, HubSpot’s popup builder doesn’t offer as many customization options as other popup plugins on this list.

WordPress popup plugin by HubSpot

Additional benefits:

  • Seamless CRM integration: When someone fills out your popup form, their information is automatically entered into your CRM.
  • Analytics: Track views, form submissions, and conversion rates of your popup box.
  • Email notifications: Whenever a new lead converts on your email opt-in popups, you’ll receive an instant alert.

6. Thrive Leads

Thrive Leads best WordPress popup plugin

Pricing: $199 quarterly

Thrive Suite is an online website builder that also allows you to build popups for WordPress.

They have two popup builders that create different types of popups. Their Thrive Leads product helps you design popups for generating email subscribers, while Thrive Ultimatum is for creating high-conversion exit popups.

WordPress popup plugin by Thrive Suite

Unfortunately, there’s no free version of Thrive Leads.

Additional benefits: 

  • Many popup types: Create lightbox popups, sticky ribbons, in-line forms, or slide-ins.
  • Advanced targeting: Show relevant, highly targeted offers to your visitors.
  • A/B testing: Create multiple variations of your popup box and test them against each other to see which one performs best.

7. Popupsmart

Pricing: Free, or from $39 a month

You can create several types of popups with Popupsmart. Their popup editor has a drag and drop interface that allows you to design popups without any coding knowledge.

Wordpress popup plugin by Popupsmart

Additional benefits: 

  • Easy to integrate into your page: All you have to do is copy and paste a bit of Javascript code onto your website.
  • Display features: Choose from several display triggers based on behavior, timing, and page views.
  • Templates: Popupsmart has a variety of popup templates to get you started.

8. Poptin

Poptin WP popups

Pricing: Free, or from $25 a month

A WordPress popup from Poptin has a specific look. It’s bright, colorful, and a little bit cartoony. If this aesthetic fits with your brand, you might want to consider this WordPress plugin!

Poptin has a large library of popup templates that allow you to create responsive popups.

Poptin is one the best wordpress popup plugins

Additional benefits: 

  • Performance report: Poptin tracks how each WordPress popup is performing and sends you the resulting data in an easy-to-understand graphical format.
  • Email marketing integration: The platform seamlessly integrates with many popular email marketing services and CRM platforms.

9. Popup Maker

Popup Maker WordPress plugins

Pricing: From 6.95 per month (billed annually)

The last WordPress popup plugin we’ll cover is a lightweight yet powerful tool for creating popup campaigns.

One unique feature of Popup Maker is that you can create video popups in addition to popups with custom images. It’s a great option for brands that have video content they want to show off.

Popup Maker also allows you to use cookies to control how often a specific customer will see a particular WordPress popup.

Popup plugins for wordpress from Popup Maker

Additional benefits:

  • Display rules: Set up specific conditions to determine when and where your popups appear.
  • Triggering events: Set popups to trigger based on user actions like clicking a link, scrolling a certain percentage of the page, or after a specific amount of time has passed.


That’s our list of the top popup plugins for WordPress! We hope you’ve found the perfect plugin for your site, whether you’re looking for a free plugin or a premium solution.

Choosing the best popup plugin can make a significant difference in your lead generation and overall revenue. Each of the plugins we’ve covered offers unique features and benefits, ensuring you can create engaging, effective popups tailored to your audience’s needs.

Ready to boost your email list and conversions? Start with one of the most popular form plugins, OptiMonk, and experience the power of targeted, high-converting popups firsthand.