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10 Best Popup Tools to Increase Conversions in 2025

  • Conversion
  • 6 min read

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As each year goes by, the number of popup tools available continues to expand, making it increasingly difficult to choose the right one for your business. 

With so many options, it’s easy to feel overwhelmed by the variety of features, pricing plans, and capabilities. 

However, selecting the right tool is essential to effectively capture leads and increase conversions.

In this guide, we’ll help you navigate the crowded landscape of popup tools by highlighting the 10 best options for 2025. We focus on tools that are easy to customize, align with your branding, and cater to your marketing needs, so you can find the ideal match for your business.

Let’s get started! 

How to choose a popup tool?

Before diving into the list, it’s essential to understand what makes a great popup tool. It’s not just about eye-catching designs or the lowest price—an effective popup tool should combine powerful features with ease of use.

Here are some critical factors to consider:

1. Advanced targeting options

Can the tool show different popups based on user behavior or location? Personalized messages often perform better than generic ones. Choose tools that offer advanced targeting features, allowing you to tailor your popups to various audience segments.

2. Design flexibility

Popups should blend seamlessly with your website’s branding. Look for a tool that allows full customization to match your brand’s aesthetic. A polished design improves user experience, leading to higher conversions.

3. A/B testing

Split testing is key to maximizing conversions. The tool should allow A/B testing of different headlines, images, or offers to find what works best for your audience.

4. Ease of use

Not everyone has coding skills. Choose a tool that fits your comfort level—whether it’s a simple drag-and-drop editor or something more advanced for those with technical expertise.

5. Price

Make sure the tool provides the features you need at a reasonable price. Many popup tools have tiered pricing, so ensure you’re getting good value.

What's the best popup tool to boost conversions?

Now that we’ve covered what to look for, let’s get into the best popup plugins to help you boost conversions in 2025.

1. OptiMonk

OptiMonk is an industry leading exit pop up software for ecommerce sites.

OptiMonk is a robust popup builder designed to help ecommerce sites and content marketers create high-converting campaigns with ease.

It’s perfect for businesses aiming to deliver personalized, targeted experiences that resonate with visitors.

OptiMonk provides the tools you need to craft effective popups that capture attention and drive results.

Key features:

  • Drag & drop editor: Intuitive drag-and-drop editor for creating branded popup campaigns quickly.
  • Use case library: We provide 300+ ready-made popup templates for a wide range of use cases, incorporating proven strategies like discount codes, limited-time offers, gamification, and personalized product recommendations.
  • A/B testing: Launch experiments quickly to test the best headlines, offers, or messages.
  • Personalization: Tailor messages for customer segments, ensuring each visitor gets a relevant experience.
  • Analytics: Built-in revenue analytics to optimize for real sales, not just leads.
  • Integration: Seamlessly integrates with platforms like Shopify, WooCommerce, and WordPress.

Pricing: Free plan is available, with premium options starting at $39/month.

2. Sleeknote

Create an effective popup campaign with Sleeknote to fulfill your marketing strategies.

Sleeknote is a highly customizable popup tool focused on optimizing campaign performance through goal setting and tracking.

It offers unlimited popups, allowing you to experiment with different designs and strategies.

Key features:

  • Goal tracking: Sleeknote stands out by allowing you to set and track goals for each campaign. Whether you want to increase conversions, capture emails, or drive sales, you can measure and improve campaign performance over time.
  • Customizable templates: The tool offers a wide range of customizable templates that you can tweak to match your brand’s aesthetics and ensure your popups blend seamlessly with your site’s design.
  • A/B testing: Easily split-test different aspects of your popups, including text, images, and buttons, to identify the elements that work best with your audience.

Pricing: Plans start at €62/month, with a 14-day free trial available for testing.

3. Justuno

If you want to create more than just basic popups to engage visitors Justuno is a good choice.

More than just a popup builder, Justuno is a marketing automation platform designed to enhance user engagement through advanced personalization.

Key features:

  • Flows: Automate complex visitor journeys with workflows.
  • Segmentation: Personalize messages based on user behavior, demographics, or interests.
  • Embedded experiences: Create embedded content that blends seamlessly with your site.

Pricing: Free version available, with paid plans starting from $39/month

4. OptinMonster

OptiMonster is one of the best popup plugins currently on the market.

A leading lead generation tool known for converting traffic into leads and sales, OptinMonster is ideal for marketers who want a user-friendly interface and multiple popup types.

Additionally, OptinMonster offers a free WordPress popup plugin with customizable features, making it easier to create popups that engage and convert.

Key features:

  • Lead capture forms: With over 700 customizable templates, OptinMonster makes it easy to create professional-looking lead capture forms for any use case, allowing you to effectively create popups that resonate with your audience.
  • Multiple form types: OptinMonster offers a range of form types, including popups, slide-ins, floating bars, and fullscreen overlays, allowing you to engage visitors in different ways.
  • Exit-intent technology: OptinMonster’s signature exit-intent feature detects when users are about to leave your site and displays a targeted popup, helping to recover lost visitors and capture their attention before they go.

Pricing: Plans start at $21/month.

5. Popupsmart

A no-code popup builder designed for boosting ecommerce sales and visitor engagement. Features like gamification encourage users to interact with your brand creatively.

As an effective exit intent popup software, Popupsmart helps you capture visitors’ attention just before they leave your site, increasing the chances of conversion.

Key features:

  • Gamification popups: Popupsmart offers playful popups, such as spin-to-win or lottery-style popups, that can increase user interaction and engagement on your site.
  • Integrations: Effortlessly connect Popupsmart with your preferred marketing tools, like CRMs and email platforms, to streamline your campaigns.
  • Upsell/cross-sell: Boost your revenue by presenting smart upsell or cross-sell offers right on product pages, encouraging customers to buy more.

Pricing: Free or from $39/month.

6. Privy

Privy is an exit intent popup software for ecommerce businesses.

Privy is an all-in-one marketing platform designed for ecommerce businesses that need more than just popups.

In addition to popups, it offers tools for email and SMS marketing, making it ideal for businesses looking to engage customers across multiple channels.

Key features:

  • Onsite optimization: From popups to banners, flyouts, and spin-to-win wheels, Privy provides an array of onsite tools to capture leads and drive conversions.
  • Abandoned cart emails: Privy helps recover lost sales by automatically sending follow-up emails to customers who leave items in their carts.
  • Automation: Set up out-of-the-box automation to engage subscribers throughout their customer journey, whether they’re new visitors or returning customers.

Pricing: From $24/month for list growth only. If you want to use email and SMS marketing features as well, it’s more expensive.

7. Wisepops

Upgrade your email marketing and create personalized popups with Wisepops.

Wisepops offers smart popups and notifications aimed at enhancing user experience while driving conversions. With its easy-to-use interface, Wisepops is perfect for businesses looking to boost engagement with minimal effort.

Key features:

  • Popups & bars: Create a range of popups and notification bars to drive visitor engagement.
  • AI wishlist: Uses AI for personalized product recommendations, increasing the likelihood of sales.
  • Notifications: Deliver real-time updates and promotions to visitors.

Pricing: From $49/month.

8. Picreel

Picreel is a popup software to create high converting popups.

Specializing in exit-intent popups, Picreel helps capture leads and retain customers just as they’re about to leave your site—ideal for ecommerce stores looking to recover potential lost sales.

Key features:

  • Exit-intent technology: Triggers targeted popups as visitors are about to exit.
  • Customizable templates: Offers templates that align with your brand and objectives.
  • A/B testing: Helps determine which popup variations capture the most leads.

Pricing: Free version available, with paid plans starting at $39.99/month.

9. Elementor

Elementor is one of the best WordPress popup plugins available on the market.

Primarily a website builder, Elementor’s integrated popup builder is perfect for WordPress users seeking full control over popup design and placement. It’s especially useful for businesses wanting to stay within the WordPress ecosystem.

Key features:

  • Drag & drop editor: No-code editor for building custom popups, combining forms, images, and buttons.
  • Display conditions: Control popup visibility based on visitor behavior, page type, or location.
  • Triggers: Set up popups to trigger based on user actions, like clicking a button or scrolling.

Pricing: Starts at $99/year, making it a solid choice for WordPress users.

10. BDOW! (formerly Sumo)

BDOW! popup builder with simple form creation, A/B testing features, and analytics to track lead generation and conversion rates.

BDOW! is a simple and effective lead generation tool for creating popups and lead capture forms. Its focus on simplicity makes it an excellent choice for small businesses or beginners.

Key features:

  • A/B testing: Easily run A/B tests to find the best-performing popups, helping you optimize for higher conversions.
  • Analytics: Track your popup performance with built-in analytics, giving you insights into conversion rates and revenue generated.
  • Integrations: BDOW! integrates with a range of marketing tools, making it easy to connect your workflows.

Pricing: Free plan is available, with premium options starting at $15/month.

FAQ

What is a popup tool?

A popup tool allows you to create small windows (popups) on your website that display targeted messages to website visitors. These tools help capture leads, promote offers, or prevent cart abandonment, improving overall conversion rates with customizable popups tailored to your audience’s needs.

What are the best WordPress popup plugins?

WordPress users have access to a wide range of powerful popup plugins that make it easy to add customizable popups to their sites. Some of the most popular include:

  • OptiMonk: Known for its personalization and advanced targeting, OptiMonk enables WordPress users to create high-converting popups quickly. Its seamless integration with WordPress makes it easy to launch effective campaigns without technical hassle.
  • Elementor: Part of its website-building toolkit, Elementor provides a built-in popup builder that allows WordPress users to create custom popups without the need for additional plugins.
  • Popupsmart: A no-code popup builder that integrates seamlessly with WordPress, making it ideal for creating personalized popups designed to engage and convert visitors.

Some of these tools also offer a free WordPress popup plugin with customizable features, making them appealing for budget-conscious users.

What tools allow you to create exit-intent popups?

Exit-intent popups are triggered when a user is about to leave your website, offering a last-minute opportunity to engage them. Several tools excel at creating exit-intent popups, including:

  • OptiMonk: Utilizes powerful exit-intent technology to detect when visitors are about to leave, displaying personalized offers to convert them before they exit.
  • OptinMonster: Uses advanced exit-intent technology to capture visitors’ attention, serving targeted offers to recover lost leads and sales.
  • Justuno: Offers a range of personalized exit popups, using advanced workflows and segmentation to deliver the right message at the right moment.

How to create popups that are high-converting?

Creating high-converting website popups involves more than just displaying a message. To truly capture your visitors’ attention and drive conversions, focus on these strategies:

  • Targeted Popups: Use advanced targeting options to display relevant messages to the right audience. For example, offer first-time visitors a welcome discount and returning visitors an exclusive offer.
  • A/B Testing: Test different designs, messages, and offers to identify what resonates best with your audience. Regular testing and optimization ensure consistent improvement in conversion rates.
  • Engaging Designs with Drag-and-Drop Builders: A well-designed popup that fits seamlessly with your website’s branding feels less intrusive. Use a drag-and-drop editor to create eye-catching visuals, concise copy, and strong calls-to-action (CTAs) to craft a compelling offer.
  • Timing & Personalization: Popups should appear at the right moment—whether it’s after a user spends a certain amount of time on your site or just as they’re about to leave. Personalizing messages based on user behavior or location increases relevance and effectiveness.

Wrapping up

Popups are powerful marketing tools for driving sales, boosting engagement, and increasing conversions—and you don’t need to be a tech expert to use them.

Whether you run a small ecommerce store or a large enterprise site, there’s a popup tool here to fit your needs in 2025.

OptiMonk is a top popup maker choice for its ease of use and advanced features. Ready to boost conversions? Create your free OptiMonk account and start testing today!

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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