• Blog
  • How Optimizing Popup Triggers Helped EDGE Boost Revenue by 7.84%

How Optimizing Popup Triggers Helped EDGE Boost Revenue by 7.84%

  • Case Study
  • 6 min read

Table of Contents

EDGE® boosted sales with A/B testing, finding that triggering a discount popup at the right time was the key to success.

Website: edgespray.com Industry: Fitness

Meet Edge

Edge Spray home page

EDGE® isn’t just another fitness brand. They’ve invented a spray formula that ehances shoe sole rubber, to give athletes a competitive grip advantage.. 

Already trusted by top Olympic athletes, trainers and coaches, their mission is to help athletes maximize performance and safety

They have been using welcome popups since the very beginning, but they were looking for the optimal lead capture pop-up trigger to maximize conversion and revenue per session in Q4.

The challenge

Like many ecommerce businesses, EDGE® faced a common problem: although they were displaying a strong offer in their welcome popup, plenty of visitors were leaving without subscribing to their email list.

They wanted to find out which popup method would perform better: presenting a welcome popup right when visitors arrived or triggering an exit-intent popup just as they were about to leave.

The only way to find answers? Put both to the test.

The solution

To determine the best popup strategy, they set up an A/B test, splitting their site visitors into two equal groups. 

Group A saw a welcome popup that appeared 5 seconds after landing on the site, while Group B were only shown an exit-intent popup, triggered just as they were about to leave.

For both groups, the popup design and offer were the same—the only difference was when the popup appeared. 

They used a classic multi-step form designed to build both email and SMS subscriber lists.

Edge Spray case study

As you can see here, they also optimized the popup for mobile traffic: 

Edge Spray discount popup mobile

The results

The A/B test revealed a clear winner: the exit-intent popup outperformed the 5-second welcome popup. 

Although there was no significant difference in subscription rates, there was a notable impact when it came to purchases.

Compared to the 5-second version, the exit-intent popup led to a 7.84% increase in revenue, a 4.24% rise in orders, and a 3.26% boost in average order value (AOV).

This shows how a simple change in timing can have a major impact on the value that an e-commerce brand is capturing. 

Ready to see the same results for your store? Start using exit-intent popups today with these popup templates and watch your sales grow!

Migration has never been easier

We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.

Create a free account
Learn more

What should you do next?

Thanks for reading till the end. Here are 4 ways we can help you grow your business:

Boost conversions with proven use cases

Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library

Create a free OptiMonk account

Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free

Get advice from a CRO expert

Schedule a personalized discovery call with one of our experts to explore how OptiMonk can help you grow your business. Book a demo

Join our weekly newsletter

Real CRO insights & marketing tips. No fluff. Straight to your inbox. Subscribe now

Share this article
Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
You may also like