20 Popup Examples to Get More Email Subscribers Easily

Email is still one of the most effective ways to monetize visitors.

No matter how good your product is, or how many coupons you offer, some visitors are simply not ready to buy. You need to accept it.

popup examples to get more email subscribers

Have you heard about the 3/47/50 rule?

It says that:

  • 3% of visitors will buy,
  • 47% of them aren’t ready to buy immediately, but intend to make a purchase sometime in the future,
  • 50% of visitors will never buy.

Though I said, you need to accept it, you shouldn’t put up with being just average. It’s important to target the 47% of visitors who aren’t ready to buy immediately, and email marketing is one effective way to do that.

CampaignMonitor provides several other reasons why email marketing is still effective:

  • 72% of people prefer receiving promotional emails, compared to 17% who prefer social media.
  • A message is 5x more likely to be seen in email than via Facebook.
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
  • 24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.
  • For every $1 spent, email marketing generates $38 in ROI.

You can see that email marketing can be really effective – if you have a healthy email list.

Wait. Healthy email list? What do you mean?

A healthy email list contains visitors who are actually interested in your products. Segment your list according to the product category of interest and target them well-timed popups.

What kind of popups should I use?

Check out the examples below.

In this article, we’ll look at 20 real popup examples for email list building. All of these examples have their own advantages and disadvantages. By reviewing each example, you can learn what works and what doesn’t.

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1. Guiltysoles.com

Guiltysoles popup

What this popup does well:

  • They know their target audience very well and designed the popup with them in mind. How many women would say ‘no’ to a beautiful pair of shoes… for free? 🙂
  • The very well-chosen image that guides your eyes to the value proposition and the form (by the shoes pointing to the form).
  • The offer is very clear and there’s not too much text.

What could be optimized or A/B tested:

  • The text of the CTA is very general . They could try using something more unique and more specific, like “Count me in” or “Give me my free shoes”.
  • Adding a deadline could increase the sense of urgency and increase the willingness to participate in the contest.

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2. 2xecommerce.com

2xecommerce popup

What this popup does well:

  • The color of the CTA button is in contrast to the background. It draws the visitors’ attention to the button immediately!
  • They use a very enticing offer – who wouldn’t want to be subscribed to a private newsletter? Makes visitors feel special.
  • Consistency is key and they know that: the image illustrates perfectly what they promise in the headline.

What could be optimized or A/B tested:

  • Using a more specific CTA could increase conversions. Adding some extra words the end could already help, like “Sign up for my private newsletter”.
  • The subheading is too long and uses small fonts. It could be optimized.
  • In the subheading, “private newsletter” is a better value proposition than using “only”, it should be highlighted.

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3. Thedogbakery.com

Thedogbakery popup

What this popup does well in several areas:

  • Very nice, unique design.
  • Unique offer: they send a special offer on the day of your dog’s birthday. I guess you already know where to buy a birthday present for your 😉

What could be optimized or A/B tested:

  • It asks too much information, they could try asking less. Either delete the year or simply just use one field for the birth of date.
  • The CTA should reinforce the value proposition of the headline, such as “Send Me My Special Offer”
  • The CTA button should be highlighted, currently, it blends into the background. Using bigger size and a brighter contrasting color could help.

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4. Lindsayletters.com

Lindsayletters popup

What this popup does well:

  • Beautiful design that matches the website.
  • They use a unique CTA: “Join the fun!”.
  • It doesn’t ask for a lot of personal information to complete the form, they only an email address.
  • The main offer stands out with: 15% OFF YOUR NEXT PURCHASE.

What could be optimized or A/B tested:

  • Use a more readable font and bigger line spacing between less-related sentences.
  • Shorten the text, because sometimes “less is more”.
  • Add a first name field to allow for personalization.

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5. Horizn-studios.com

Horizn-studios popup

What this popup does well:

  • Uses a very clear and engaging headline: Enjoy 10% off.
  • Doesn’t require a lot of personal information to complete the form, they only ask for an email address.
  • The design of the popup matches the website.

What could be optimized or A/B tested:

  • Add a first name field to enable personalization.
  • Use a more specific and unique CTA like “I want my 10% off!”.
  • The button color could have more contrast to get some attention.
  • It could work well as an interstitial campaign.

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6. Gangstagroup.com

Gangstagroup popup

What this popup does well:

  • The button color has nice contrast, it draws attention.
  • The “74%” in the value proposition is also highlighted and that’s great!
  • The text is very clear and easy-to-understand. You know exactly what you’ll get if you sign up.
  • Doesn’t require a lot of personal information to complete the form, they only ask for an email address.

What could be optimized or A/B tested:

  • Use a more specific and unique CTA like “Be the first to hear the deals!”.
  • Add a first name field to allow for personalization.
  • Switching the position of the image and the text. Since we’re reading from left to right in English and the image gets my attention immediately, it’s worth moving the image to the left. It will help guide my eyes to the sales copy on the right.

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7. Elvieandleo.com

Elvieandleo popup

What this popup does well:

  • Simple, clear & minimalist design.
  • Uses a very clear and easy-to-understand headline.

What could be optimized or A/B tested:

  • Don’t ask for the last name if it’s not necessary. Usually, a first name is enough to personalize your messages.
  • The popup could use some color to make it more playful.
  • Use more desirable copy that tells me why should I subscribe, what are the benefits for me.

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8. Cygnett.com

Cygnett popup

What this popup does well:

  • The button color has good contrast.
  • Simple, clear & minimalist design.
  • It doesn’t ask for too much information. Asking for a first name and an email address is ideal.

What could be optimized or A/B tested:

  • The button could use a more specific and unique CTA like “Get My 10% OFF!”.
  • Though the button color has good contrast, it’s worth A/B testing different colors.

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9. Grabgreenhome.com

Grabgreenhome popup

What this popup does well:

  • The value proposition is compelling to their target audience.
  • Unique headline.
  • The image is very nice.

What could be optimized or A/B tested:

  • Add a first name field to allow for personalization.
  • The button color blends into the background, it should have more contrast.

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10. Soggydoggydoormat.com

Soggydoggydoormat popup

What this popup does well:

  • Simple, clear & minimalist design.
  • The company logo fits nicely into the design.
  • Clear and short headline.

What could be optimized or A/B tested:

  • Add a first name field to allow for personalization.
  • The button color could have more contrast.
  • Try different button copiesg. GET MY 10% OFF NOW.

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11. Mydeal.com.au

Mydeal popup

What this popup does well:

  • Beautiful design.
  • The discount is highlighted with large font size. You couldn’t possibly miss it, even if you want to close the popup immediately.

What could be optimized or A/B tested:

  • The button text could be more unique, like “Get the coupon now!”
  • The button should contrast from the background.
  • Use a more readable font for the “$10 Coupon” copy.
  • A variant without a background picture could drive even more attention to the offer.

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12. Pe-nation.com

Pe-nation popup

What this popup does well:

  • Obvious title for joining a VIP club.
  • The picture on the right is relevant and motivating.
  • Nice, unique design and layout.

What could be optimized or A/B tested:

  • The yellow divider in the form is a little shocking to the eye.
  • Fewer fields in the popup could work better.
  • The button needs a unique and more specific text.

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13. Monoset.com

Monoset popup

What this popup does well:

  • They use a unique and specific button text.
  • Simple design with a clear and direct message.

What could be optimized or A/B tested:

  • Although these are very nice thoughts below the button, they may increase the noise on the popup. So, it’s worth to consider deleting it.
  • Add a first name field to allow for personalization.
  • It could work well as an interstitial

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14. Klymit.com

Klymit popup

What this popup does well:

  • They use a multistep
  • Unique text for both button.
  • The color of the “YES” button has a nice contrast and draws attention.

What could be optimized or A/B tested:

  • The text on the image is hard to read, a variant without a background picture could be A/B tested.
  • Add to the copy that they will get unique offers that are only available for email subscribers.

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15. Jrdunn.com

Jrdunn popup

What this popup does well:

  • Very nice, simple and minimalist design.
  • They use a multi-step, yes or no, popup.
  • The headline makes me feel special.
  • The offer is mysterious.
  • Only asks for an email address from those who click on the “YES” button.
  • Adds a sense of urgency by saying “for a limited time”.

What could be optimized or A/B tested:

  • It could work well as an interstitial
  • Try A/B testing different button colors.

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16. Executivepropertyinvestments.com

Executivepropertyinvestments popup

What this popup does well:

  • The sidebar matches the website
  • It uses a unique and specific button text.

What could be optimized or A/B tested:

  • Try using a white background and a mockup with a transparent background.
  • Try A/B testing different button colors.

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17. Tilemountain.co.uk

Tilemountain popup

What this popup does well:

  • It uses a unique and specific button text: “Get my free tiling checklist”.
  • The button color has good contrast.
  • It displays for abandoning visitors and stops them for a minute by saying: “Before leaving…”.
  • It clearly tells visitors what to do: Download, Enter your email, etc.

What could be optimized or A/B tested:

  • The image shouldn’t be behind the form, it distracts
  • A preview of the checklist could be added to the popup, e.g. a mockup or a cover photo.

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18. Jackpotcandles.com

Jackpotcandles popup

What this popup does well:

  • Very nice, unique design.
  • They use a very special offer.
  • It uses a unique and specific button text: “Enter Me To Win!”
  • You can see the prize on the image: candles.

What could be optimized or A/B tested:

  • It’s a bit too crowded. The placement of the text and image could be optimized.
  • Reduce the number of different fonts, try to use only one or two.

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19. Milsigdirect.ca

MIlsigdirect popup

What this popup does well:

  • It’s a Playful popup, it has a sense of fun.
  • Provides multiple promotions for everyone’s needs, and prevents the customer from combining them.
  • It uses contrasting colors.

What could be optimized or A/B tested:

  • Though the popup matches the website design, the black background is a little bit too strict. It’s worth trying an inverse version.
  • The subheading could be shorter.

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20. Lipmonthly.com

Lipmonthly popup

What this popup does well:

  • It’s an interstitial
  • It uses a multi-step
  • Beautiful design that matches the look of the website.
  • They use a unique “no, thanks” button.
  • Short, but still meaningful, benefit-oriented copy.

What could be optimized or A/B tested:

  • In the headline, highlight the offer instead of the “Enter your email for code” part.
  • Turn the headline into a question that has a clear “YES” answer.

Conclusion

Email marketing is highly effective if you have a healthy email list. Building a healthy email list can be hard if you don’t use the right tactics. Luckily, with onsite retargeting, you can easily create a list that contains visitors who are actually interested in your products.

In this article, we looked at 20 real examples of popups that you can use to get more email subscribers. All of these popup examples were created using OptiMonk.

If you would like to see more beautiful popups, check out our Exit Intent Gallery or click here and create your own right now.

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