Whether you’re just starting an online store or you’ve been in the business for a while, you probably know that it’s hard to make a successful online store.
That’s exactly why we’ve compiled this guide on how to run a profitable online store.
There are so many mistakes one can make with an online store. For example:
- You might use an outdated design that makes visitors leave your ecommerce site.
- Your online store may be not responsive, forcing mobile visitors to head elsewhere.
- Your ecommerce website might have a poor user experience, lowering your conversion rate.
- You’ve failed to generate an email list and you’re not able to communicate with leads and customers.
- You might use PPC ads, but you can’t reach everyone on Facebook & Google.
And I could go on and on until it gets dark…
Customer expectations are high and there are always new marketing strategies to increase sales. It’s hard to keep up, right?!
In this article, we’ll unveil invaluable insights and practical tips that will empower you to take your ecommerce site to new heights this year.
We’ve collected all the best articles, how-to posts, and case studies you will need to make your ecommerce website a success.
Let’s dive in!
How to build the perfect ecommerce store
To be successful, it’s critical that all the elements of your online store come together to make a perfect experience for your customers.
Of course, your homepage is important, but there are so many more places to pay attention, for example:
- your category pages,
- your product pages,
- your checkout page,
- and more.
Your goal should be to make people fall in love with your online store and a little personality can help you connect with your customers too.
In this section, we’ll look at best practices and tips for creating your online store.
- 30 Hot Ecommerce Brands You Need to See for Inspiration
- Ecommerce Homepage Design Best Practices with 21 Examples
- The Definitive Guide to Product Listing Pages (With 8 Examples)
- 13 Ecommerce Category Page Best Practices to Build a Perfect Category Page
- 13 of the Best Product Page Examples We’ve Seen
- 20 Product Page Best Practices To Build Perfect Ecommerce Product Pages
- What is a Product Landing Page & Why You Need Them to Generate Conversions
- 8 Mobile Landing Page Examples to Inspire Your Own
- 9 Landing Page Best Practices to Boost Conversions
- 10 Best Examples of Ecommerce Shopping Cart Page Designs
- 16 Ecommerce Checkout Best Practices to Optimize Yours
- What is Faceted Search and Navigation? 14 Tips & 24 Examples
- What Is Above the Fold and Why Is It Important? (+10 Compelling Examples)
How to attract customers to your online store
Once your online store is ready to provide an incredible customer experience, you need to start driving traffic to your online store website and convert those visitors into online shoppers.
In this section, we’ve gathered together all the tips you need to drive traffic, generate leads, maximize your conversions, and get more sales.
Let’s see!
Drive traffic
Attracting a steady stream of visitors to your e-commerce website is essential for the success of your business.
Starting your own online business is an exciting venture, but it requires strategic planning and execution to thrive in the competitive digital landscape.
By implementing effective search engine optimization (SEO) techniques, focusing on content marketing, and engaging with your target audience through social media and email marketing, you can drive traffic to your online store and increase your chances of turning visitors into loyal customers.
Driving traffic is not just about numbers; it’s about attracting the right audience, delivering valuable content, and creating meaningful connections with potential customers.
By understanding your target audience and implementing targeted traffic generation strategies, you can ensure that your online store becomes a go-to destination for those seeking the products you offer.
- 21 Real Ways To Drive Traffic To Your Website
- How to Drive Website Traffic from Social Media
- 3 Basic Adwords PPC Strategies to Get Started
- 10 Ecommerce SEO Tips to Increase Organic Traffic
- How to Effectively Market Your Ecommerce Business on Social Media Platforms
- Top Ecommerce Advertising Strategies You Can’t Miss
- 7+1 Essentials of Increasing Shopify Store Ranking
Generate leads
This section is dedicated to equipping you with the knowledge and strategies to effectively generate high-quality leads that can fuel your sales pipeline.
So, if you’re ready to take your lead generation strategies to the next level, check out these articles.
- Lead Marketing Definition: What Is It and How to Use It?
- 10 Effective Lead Generation Tips
- 14 Awesome Lead Magnets for Ecommerce to Grow Your Revenue
- Lead Capture Best Practices + 5 Outstanding Examples
- Lead Generation Campaigns That Convert: Tips and Techniques
- 9 Best Giveaway Ideas to Grow Your Business
- 8 Ways To Quickly Generate More Leads
- How to Maximize Your Sales Funnel With AI Lead Generation (Tools & Best Practices)
Stay in touch with leads via email marketing
In today’s digital age, email marketing continues to be a powerful tool for nurturing relationships, maintaining engagement, and converting leads into loyal customers.
In this section, we’ll explore the art and science of email marketing, unveiling proven strategies and best practices to keep your leads engaged and informed throughout their customer journey.
- 10+ Ecommerce Email Templates & 20 Examples to Drive More Sales
- All the Different Types of Emails You Need to Know About
- 16 Awesome Welcome Email Examples & How to Write Welcome Emails
- 6 Giveaway Email Examples to Inspire Your Own Strategy
- The 140+ Best Email Subject Lines of All Time
- 7 Funny Email Examples for Ecommerce Stores
- 6 Tips to Improve Your Shipping Confirmation Emails
- 5 Great Winback Email Examples Customers Can’t Resist
- 4 Successful Email Marketing Automation Workflows for Ecommerce
- 76 Email Call-to-Action Examples You Can’t Help But Click
- 18 Email Marketing Best Practices That Drive Results
- 8 Email List Management Best Practices
- 3 Ways to Segment Your Email List: Ranked from Worst to Best
Recover abandoning visitors
It’s not uncommon for potential customers to abandon their browsing session without making a purchase or completing a desired action.
But fear not!
These articles will help you to recover those abandoning visitors and turn them into valuable conversions in your online store.
- How to Use Popups: A Beginner’s Guide with Best Practices
- Ultimate Guide to Best Popup Design: Popup Examples & Best Practices
- Exit Intent Popup Examples, Tips & Strategies: The Ultimate Guide
- The Formula for High-Converting Headline Copywriting (Plus: 48 Killer Examples)
- Refresh Your Popup Campaigns for Better Results
- The Ultimate Guide to Shopping Cart Abandonment
- 13 Great Cart Abandonment Popup Examples and Best Practices
- 5 Must-Have Shopify Cart Abandonment Popups (Templates & Examples)
- The Best Abandoned Cart Coupon Code Ideas for Ecommerce Stores
How to take your sales to the next level
After you’ve created a steady flow of visitors to your e-commerce business and started converting them into new customers, you’ll want to improve your online store’s performance even further.
After all, your competition is constantly looking for ways to improve too!
These articles and how-tos will help you stay at the top of your game and continually improve your conversions and sales.
Maximize your conversions
If you’re ready to take the conversion rates of your e-commerce store to new heights and get even more new customers without increasing traffic, this section will serve as your comprehensive roadmap.
- 25 Tips to Increase Ecommerce Conversions
- The Ultimate List of Conversion Rate Optimization Tools
- 12 Ecommerce Popups to Grow Revenue & Email Subscribers
- 8 Essential Popup Tips to Boost Your Conversion Rate
- 9 Easy-to-Implement A/B Testing Ideas to Grow Your Revenue & Increase Landing Page Conversion Rates
- 11 Quick and Effective Tips to Boost Your Conversions
- 14 CRO Tools That Will Skyrocket Your Conversions
- Ecommerce Conversion Rate Optimization: The Ultimate Guide
- Conversion Optimization for Small Business Website
- Why Your Conversion Rate is Low and How to Fix It?
- How to Get More Conversions From Your Referral Traffic & Increase ROI
- How to Increase Mobile Conversion Rate: 16 Proven Tips
Boost sales
Increasing sales is a top priority for every ecommerce website.
This section includes actionable tips, proven strategies, and real-world examples to help you boost sales, achieve remarkable ecommerce business growth, and build a profitable online store in 2025.
- 19 Discount Popup Examples to Elevate Your Sales Promotion
- How to Increase Online Sales: 14 Strategies
- How to Upsell: 11 Strategies to Boost Your Sales
- 18 Product Recommendation Examples to Increase Sales
- 25 Upselling and Cross-Selling Examples to Inspire Your Strategy
- Product Page Optimization: A Guide to Optimize for More Sales
- 10 Powerful AI Tools for Ecommerce to Drive Sales
The best ecommerce case studies to inspire you
Now that you’ve seen all the essential tricks, tips, and best practices, here are some of the most inspiring ecommerce case studies that can help you generate ideas for your own online store.
- How Obvi Boosted Their Black Friday Conversion Rates By 25%
- How Christopher Cloos Improved Their Conversion Rates By 37%
- How Kiss My Keto Decreased Their Cart Abandonment Rate by 20%
- How Indestructible Shoes Improved Their Ecommerce Conversion Rates By 13.2%
- How Vegetology Boosted Its Email Signups and Ecommerce Conversions Through Personalization
- How Hannah & Henry Increased Their Revenue By 45.67% With Product Page Optimization
- How Goldelucks’ Product Page Optimization Strategy Led to a 31.56% Boost in Orders
- How Lammle’s Boosted Online Sales by 23.5% Without Discounting
- A 3-Step Guide to Ecommerce Conversion Optimization Following Bukvybag’s Example
- Craft Sportswear NA’s Recipe for SMS Marketing Success: 40.44% Sign-Up Conversion Rate
- How Craft Spirit Shop Increased Revenue By 77.9% With Personalized Product Recommendations
- The Secret to 5X Increase in Email Popup Conversion Rate & $122,320 Attributed Revenue
- How The Turmeric Co. Collected 10,000+ New Email Addresses?
FAQ
What makes running an online store different in 2025?
The online retail landscape is constantly evolving with technological advancements and shifts in consumer behavior. In 2025, there’s an increased focus on personalization, sustainability, and omnichannel experiences. Understanding these trends is crucial for running a successful online store.
How do I choose the right ecommerce platform for my online store?
Selecting the right ecommerce platform depends on various factors such as your budget, the scale of your business, customization needs, and desired features. Popular ecommerce platform options in 2025 include Shopify, WooCommerce, Magento, and BigCommerce.
What are some effective strategies for driving traffic to my online store?
Utilize a mix of digital marketing tactics including search engine optimization, social media marketing, influencer marketing, and content marketing. Leveraging marketing channels like Google Ads and Facebook Ads can also help attract targeted traffic to your store.
How important is mobile optimization for my online store in 2025?
Mobile optimization is paramount in 2025 as more consumers are shopping via mobile devices. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless shopping experience across various screen sizes.
How to run a profitable online store
If you haven’t set up your ecommerce store yet, you now have plenty of tools and ideas to start an online store on the right foot.
If your ecommerce business is already up and running, we hope you put some of our tips for optimizing your traffic and sales to work.
Remember to bookmark this article so you can easily find any information you need in the future!
