Ecommerce Guide: How to Run a Successful Online Store in 2022

Ecommerce guide - How to Run a Successful Ecommerce Store in 2019

Whether you’re just starting your ecommerce business or you’ve been in the business for a while, you probably know that it’s hard to be successful which is why we have compiled this guide on how to run a successful ecommerce business.

There are so many mistakes one can make with an online store. For example: 

  • You might use an outdated design that makes visitors leave your site.
  • Your site may be not responsive, forcing mobile visitors to head elsewhere.
  • Your site might have a poor user experience, lowering your conversion rate.
  • You’ve failed to generate an email list and you’re not able to communicate with leads and customers.
  • You might use PPC ads, but you can’t reach everyone on Facebook & Google.

And I could go on and on until it gets dark…

Customer expectations are high and there are always new growth hacking techniques to increase your conversion rate. It’s hard to keep up, right?!

In this article, we’ve collected all the best articles, how-to posts, and case studies you will need in 2022 to help make your ecommerce store a success.

How to build a perfect ecommerce store?

To be successful, it’s critical that all the elements of your ecommerce store come together to make a perfect experience for your customers. 

Of course, your homepage is important, but there are so many more places to pay attention, e.g. your category pages, your product pages, your checkout page, and more.

If you’re using WordPress, designing these pages is made easier thanks to flexible builder themes like the Total WordPress theme.

If you’re still trying to find the best ecommerce website builder, here’s a list of the top 10 solutions.

Your goal should be to make people fall in love with your online store and a little personality can help you connect with your customers too. In this section, we’ll look at best practices and tips for creating and optimizing your ecommerce store.

Getting customers

Once your ecommerce store is ready to provide an incredible customer experience, you need to start driving traffic to your site and convert those visitors into buyers. 

In this section, we’ve gathered together all the tips you need to drive traffic, generate leads, and maximize your conversions and sales.

Drive traffic:

Generate leads:

Stay in touch with leads via email:

Recover abandoning visitors:

Take your sales to the next level

Ecommerce case studies to inspire you

Now that you’ve seen all the essential tricks, tips, and best practices, here are four inspiring ecommerce case studies that can help you generate ideas for your own store.

How to run a successful ecommerce business

If you haven’t set up your ecommerce store yet, you now have plenty of tools and ideas to help you get started on the right foot. 

If your store is already up and running, we hope you put some of our tips for optimizing your traffic and sales to work. 

Remember to bookmark this article so you can easily find any information you need in the future!


  1. Zubida says:

    Very informative and helpful guide. I would like to add up one additional thing for growing your e-commerce business. After launching your online store, you will need to wear many hats such as founder, CEO, director of marketing and more. Maintaining everything on your own might be feasible. You will find yourself spending all your time doing all those tasks instead of growing your business. You might feel that you need highly skilled expert at a budget friendly cost. In such situation, outsourcing can rescue you when you are overwhelmed with your existing workload, highly repetitive and tedious tasks. The tasks you can outsource are: marketing, lead generation, accounting, virtual assistant, inventory and fulfillment, website, data entry, product photography and so on.

  2. Biju says:

    Nice information and great recommendations Nicole Mezei! Need to spend a number of time and effort to plan out every possible area and option.

  3. Vichithra says:

    Thanks for this helpful information I agree with all points you have given to us.
    There’s no denying fact that e-commerce sales are growing immensely. And, with the increase in the number of online buyers, the retailers and marketers are looking for every possible way of how to drive traffic in 2019 to their site.
    Here, in this article, we’ve rendered various ways by which you can boost traffic in 2019 to your website and increase the sales-

  4. john says:

    Thanks for the valuable information. I am planning to start a e commerce business for the UK origin products in GCC. Does it mean that I have to store all these items in our store? Or highly demanded items only. Please share your views…

  5. smita says:

    This is great list of resources! I completely agree that an ecommerce store needs to have a clean but visually appealing design as well as invest time in creating a holistic digital marketing strategy to drive traffic, conversions and engagement. But, there are two more factors which I think make one ecommerce company more successful than other – branding and customer service. Branding helps to create unique selling proposition which can be instrumental in establishing a long-term connect with customers. Similarly, profitability is directly linked to superior customer service. Good quality products are great, but it is the customer service which makes customers more loyal and encourages them to repeat purchases.

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